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Optik Magazine: Latest Issue Now Available!The newest issue of Optik Magazine is here, and it’s all about giving back. This edition shines a light on the inspiring efforts of individuals and organizations within the eye care community who are making a difference.
On the cover, we feature Tom Weissberger, a remarkable individual who has devoted over 20 years to supporting the Special Olympics. His dedication exemplifies the spirit of selflessness at the heart of this issue.
We also highlight local initiatives from Ontario and New Brunswick. Shan Khan shares her personal and moving story of launching a regional senior’s eyeglass program, offering vision care to those in need. Additionally, we explore the inspiring partnership between local opticals and a food bank program in New Brunswick, aptly named “Groceries & Glasses.”
This issue is packed with stories that will leave you inspired by the generosity and commitment of the eye care community in helping those less fortunate.
And don’t forget — Movember is here to bring awareness to men’s health issues. Shan Khan offers her top Men’s frame picks to mark the occasion.
Read the issue now to explore these features and more. Dive in and be inspired by the extraordinary acts of kindness that shape the eye care industry!
Miley Cyrus attended the 2025 Golden Globes as a nominee for Best Original Song – Motion Picture.
She co-wrote and performed “Beautiful That Way” for Gia Coppola’s film The Last Showgirl, which stars Pamela Anderson.
#marcolin
#sunglasses
#goldenglobes
#optometrist
#optician
#eyecare
#eyewear
Miley Cyrus attended the 2025 Golden Globes as a nominee for Best Original Song – Motion Picture.
She co-wrote and performed “Beautiful That Way” for Gia Coppola’s film The Last Showgirl, which stars Pamela Anderson.
#marcolin
#sunglasses
#goldenglobes
#optometrist
#optician
#eyecare
#eyewear
Unparalleled lightness.
Limitless options in terms of shape, colour and design.
Silhouette stands for absolute precision, innovation and attention to detail.
@coseyechannel
@silhouetteeyewear
#optometrist
#optician
#ecp
#sunglasses
#eyewear
#eyecare
Unparalleled lightness.
Limitless options in terms of shape, colour and design.
Silhouette stands for absolute precision, innovation and attention to detail.
@coseyechannel
@silhouetteeyewear
#optometrist
#optician
#ecp
#sunglasses
#eyewear
#eyecare
LE PARC is born from the need to play, try and be creative.
To create that “playground” where we can innovate, improvise and take risks, having fun and creating new and relevant products while letting our imagination fly.
#moodeyewear
#optometrist
#opticians
#sunglasses
@moodeyewear
@optiknow
@sk6586
LE PARC is born from the need to play, try and be creative.
To create that “playground” where we can innovate, improvise and take risks, having fun and creating new and relevant products while letting our imagination fly.
#moodeyewear
#optometrist
#opticians
#sunglasses
@moodeyewear
@optiknow
@sk6586
Hiring for your optometry practice can feel like finding a needle in a haystack. The right person needs to be organized, friendly, and quick to learn, but exceptional talent isn’t always actively looking.
Here are 5 creative strategies to help you stand out and attract amazing team members:
1️⃣ Carry Business Cards Everywhere
Why it works: Amazing customer service skills shine in any industry.
Create mini business cards with a message like:
"We’re always looking for talented, friendly people! Think you’d make a great fit? Let’s talk!"
Keep them with you and hand them out when you meet exceptional servers, baristas, or retail associates. Hire for attitude, train for skills!
2️⃣ Leverage Social Media
Why it works: Social platforms reach passive job seekers who love seeing personality and culture.
Post a fun “Day in the Life” video of your team on Instagram or TikTok. Highlight the friendly environment and include a call-to-action like:
“Join the team behind the smiles—apply today!”
Run geo-targeted ads to reach locals in your area.
3️⃣ Ask Patients for Referrals
Why it works: Your patients know your team and your vibe—they’re often your biggest fans!
Add a note at checkout or on your website:
“Know someone with a passion for customer service? Send them our way!”
Sweeten the deal with a referral incentive like a gift card or service discount.
4️⃣ Host a Shadow Day
Why it works: It’s a low-pressure way to evaluate personality and culture fit.
Invite candidates to spend a day at your practice. Let them see the team in action and interact with staff. It’s a win-win: they get a feel for the role, and you get insight into their initiative and communication style.
5️⃣ Offer a Training Program
Why it works: Many people would love to join healthcare but lack experience.
Show them the path to a fulfilling career while building loyalty early on.
With these strategies, you’ll uncover hidden gems and build a stellar team. 🌟👓
#OptometryHiring #OpticalJobs #TechStaffWanted #OptometryCareers #HealthcareHiring #CustomerServiceJobs #OptometryPractice #OptometryLife #DreamJob #HiringNow #TeamCulture #JobOpening #EyeCareProfessionals #OptometryTeam
Hiring for your optometry practice can feel like finding a needle in a haystack. The right person needs to be organized, friendly, and quick to learn, but exceptional talent isn’t always actively looking.
Here are 5 creative strategies to help you stand out and attract amazing team members:
1️⃣ Carry Business Cards Everywhere
Why it works: Amazing customer service skills shine in any industry.
Create mini business cards with a message like:
"We’re always looking for talented, friendly people! Think you’d make a great fit? Let’s talk!"
Keep them with you and hand them out when you meet exceptional servers, baristas, or retail associates. Hire for attitude, train for skills!
2️⃣ Leverage Social Media
Why it works: Social platforms reach passive job seekers who love seeing personality and culture.
Post a fun “Day in the Life” video of your team on Instagram or TikTok. Highlight the friendly environment and include a call-to-action like:
“Join the team behind the smiles—apply today!”
Run geo-targeted ads to reach locals in your area.
3️⃣ Ask Patients for Referrals
Why it works: Your patients know your team and your vibe—they’re often your biggest fans!
Add a note at checkout or on your website:
“Know someone with a passion for customer service? Send them our way!”
Sweeten the deal with a referral incentive like a gift card or service discount.
4️⃣ Host a Shadow Day
Why it works: It’s a low-pressure way to evaluate personality and culture fit.
Invite candidates to spend a day at your practice. Let them see the team in action and interact with staff. It’s a win-win: they get a feel for the role, and you get insight into their initiative and communication style.
5️⃣ Offer a Training Program
Why it works: Many people would love to join healthcare but lack experience.
Show them the path to a fulfilling career while building loyalty early on.
With these strategies, you’ll uncover hidden gems and build a stellar team. 🌟👓
#OptometryHiring #OpticalJobs #TechStaffWanted #OptometryCareers #HealthcareHiring #CustomerServiceJobs #OptometryPractice #OptometryLife #DreamJob #HiringNow #TeamCulture #JobOpening #EyeCareProfessionals #OptometryTeam
🌟 Pantone`s Color of the Year 2025: Mocha Mousse 🌟
This rich, warm brown blends sophistication with comfort, embodying grounded elegance for the year ahead. Think earthy tones, indulgence, and timeless appeal! 🍫☕
✨ Speaking of timeless, GIGI Studios continues to redefine eyewear with handcrafted designs using premium materials like Italian acetate and Japanese titanium.
Their commitment to bold yet wearable fashion makes them a perfect match for Mocha Mousse-inspired looks. 👓🎨
#Pantone2025 #MochaMousse #GIGIStudios #EyewearStyle #TimelessDesign #optometrist #optician #ecp
🌟 Pantone`s Color of the Year 2025: Mocha Mousse 🌟
This rich, warm brown blends sophistication with comfort, embodying grounded elegance for the year ahead. Think earthy tones, indulgence, and timeless appeal! 🍫☕
✨ Speaking of timeless, GIGI Studios continues to redefine eyewear with handcrafted designs using premium materials like Italian acetate and Japanese titanium.
Their commitment to bold yet wearable fashion makes them a perfect match for Mocha Mousse-inspired looks. 👓🎨
#Pantone2025 #MochaMousse #GIGIStudios #EyewearStyle #TimelessDesign #optometrist #optician #ecp
What’s so magical about this lens?” Dr. Jong asked attendees. “Well, this is the first myopia management-approved lens that comes in a silicone hydrogel material.
The amazing thing about this lens is that it has a +7.00D treatment power in the two concentric ring zones on the lens and a +10.00D central boost.
Light traveling through the +7.00D treatment zones are not focused on the visual axes, but instead are redirected and focused in a ring around the visual axes.
This allows so much more treatment power to be engineered in the lens while maintaining good vision.
#optometrist
#optician
#myopia
#myopiamanagement
What’s so magical about this lens?” Dr. Jong asked attendees. “Well, this is the first myopia management-approved lens that comes in a silicone hydrogel material.
The amazing thing about this lens is that it has a +7.00D treatment power in the two concentric ring zones on the lens and a +10.00D central boost.
Light traveling through the +7.00D treatment zones are not focused on the visual axes, but instead are redirected and focused in a ring around the visual axes.
This allows so much more treatment power to be engineered in the lens while maintaining good vision.
#optometrist
#optician
#myopia
#myopiamanagement
👓 When your mini fashionistas know exactly what they want—OGI’s Minneiska frame has them stepping into 2025 in style!
✨ Because even the littlest trendsetters know great eyewear when they see it. 😎
#FutureStyleIcons #OGIEyewear #MinneiskaMoments
👓 When your mini fashionistas know exactly what they want—OGI’s Minneiska frame has them stepping into 2025 in style!
✨ Because even the littlest trendsetters know great eyewear when they see it. 😎
#FutureStyleIcons #OGIEyewear #MinneiskaMoments
🎉 Wishing You a Bright and Visionary 2025! 🎉
As the new year begins, we’re inspired by the innovation and dedication that drive our industry forward.
From breakthrough technologies to the passion for patient care, you—the doctors, staff, and industry leaders—are shaping the future of vision care.
Here’s to another year of progress, collaboration, and shared success.
We look forward to continuing to spotlight the stories, advancements, and individuals who make this industry exceptional.
Cheers to a successful and innovative 2025!
#OpticalProfessionals #VisionaryPartners #AdvancingEyecare #optometrist #opticians #techs
🎉 Wishing You a Bright and Visionary 2025! 🎉
As the new year begins, we’re inspired by the innovation and dedication that drive our industry forward.
From breakthrough technologies to the passion for patient care, you—the doctors, staff, and industry leaders—are shaping the future of vision care.
Here’s to another year of progress, collaboration, and shared success.
We look forward to continuing to spotlight the stories, advancements, and individuals who make this industry exceptional.
Cheers to a successful and innovative 2025!
#OpticalProfessionals #VisionaryPartners #AdvancingEyecare #optometrist #opticians #techs
