fbpx

Transitions Launches New Logo, New Creative

Transitions_new
New logo and slogan unveiled at Transitions Academy.

Attendees of the Transitions Academy 2018 in Orlando, Florida, were advised of the new Transitions logo and slogan, “Light Under Control” on Monday February 12. Transitions executives shared the new consumer creative and a new commercial campaign.

In order to amplify the brand “cool factor”, Transitions executives announced the  launch of four new colours: amethyst, amber, sapphire, and emerald, to complement the three existing ones.

flashmirrorcolours new

Also, Flash to Mirror will be launched in multiple colours, though specific launch dates have not been released.

Check out Vuepoint’s continuing coverage of Transitions Academy on Facebook and Twitter.

Featured Posts

Voila November-December 2024 Mood eyewear Blackfin Camano

Blackfin Launches New Fall/Winter 2024: Colour, Elegance, Comfort

Blackfin launches its fall season with new collections and a campaign continuing the Spring/Summer theme.

Learn More
Kim Manias headshot, close up.

Visionary Women: Leaders in Eyewear and Eye Care

Learn how eyewearprofessionals Kim Manias and Christine Zeggil are shaping the future of eye care in our industry. Explore their professional and personal journeys, insights and advice.

Read more
Voila November-December 2024 COS Dynamic_Dawn_5572

Urban Style for an Effortless Statement

Featuring nylor half-rim shapes on top, Silhouette’s Dynamic Dawn offers an understated look.

Read more
Transitions Innovation Awards

Transitions Optical Now Accepting Submissions for the 2024 Transitions® Innovation Awards

Submissions due December 6, 2024

Read more
AAO American Academy of Optometry logo

AAO Recognized as a Cochrane Eyes and Vision (CEV) Center for Evidence-based Vision Care

The American Academy of Optometry (AAO) was recognized as a Cochrane Eyes and Vision (CEV) Center for Evidence-based Vision Care during Academy 2024 Indianapolis, November 6-9, 2024.

Read more
Voila November-December 2024 Mood eyewear Blackfin Camano

Blackfin Launches New Fall/Winter 2024: Colour, Elegance, Comfort

Blackfin launches its fall season with new collections and a campaign continuing the Spring/Summer theme.

Learn More
Kim Manias headshot, close up.

Visionary Women: Leaders in Eyewear and Eye Care

Learn how eyewearprofessionals Kim Manias and Christine Zeggil are shaping the future of eye care in our industry. Explore their professional and personal journeys, insights and advice.

Read More
Voila November-December 2024 COS Dynamic_Dawn_5572

Urban Style for an Effortless Statement

Featuring nylor half-rim shapes on top, Silhouette’s Dynamic Dawn offers an understated look.

Read More
Transitions Innovation Awards

Transitions Optical Now Accepting Submissions for the 2024 Transitions® Innovation Awards

Submissions due December 6, 2024

Read More
AAO American Academy of Optometry logo

AAO Recognized as a Cochrane Eyes and Vision (CEV) Center for Evidence-based Vision Care

The American Academy of Optometry (AAO) was recognized as a Cochrane Eyes and Vision (CEV) Center for Evidence-based Vision Care during Academy 2024 Indianapolis, November 6-9, 2024.

Read More
Voila November-December 2024 Mood eyewear Blackfin Camano

Blackfin Launches New Fall/Winter 2024: Colour, Elegance, Comfort

Blackfin launches its fall season with new collections and a campaign continuing the Spring/Summer theme.

Learn More
Kim Manias headshot, close up.

Visionary Women: Leaders in Eyewear and Eye Care

Learn how eyewearprofessionals Kim Manias and Christine Zeggil are shaping the future of eye care in our industry. Explore their professional and personal journeys, insights and advice.

Read more
Voila November-December 2024 COS Dynamic_Dawn_5572

Urban Style for an Effortless Statement

Featuring nylor half-rim shapes on top, Silhouette’s Dynamic Dawn offers an understated look.

Read more
Transitions Innovation Awards

Transitions Optical Now Accepting Submissions for the 2024 Transitions® Innovation Awards

Submissions due December 6, 2024

Read more
AAO American Academy of Optometry logo

AAO Recognized as a Cochrane Eyes and Vision (CEV) Center for Evidence-based Vision Care

The American Academy of Optometry (AAO) was recognized as a Cochrane Eyes and Vision (CEV) Center for Evidence-based Vision Care during Academy 2024 Indianapolis, November 6-9, 2024.

Read more
Voila November-December 2024 Mood eyewear Blackfin Camano

Blackfin Launches New Fall/Winter 2024: Colour, Elegance, Comfort

Blackfin launches its fall season with new collections and a campaign continuing the Spring/Summer theme.

Learn More
Kim Manias headshot, close up.

Visionary Women: Leaders in Eyewear and Eye Care

Learn how eyewearprofessionals Kim Manias and Christine Zeggil are shaping the future of eye care in our industry. Explore their professional and personal journeys, insights and advice.

Read more
Voila November-December 2024 COS Dynamic_Dawn_5572

Urban Style for an Effortless Statement

Featuring nylor half-rim shapes on top, Silhouette’s Dynamic Dawn offers an understated look.

Read more
Transitions Innovation Awards

Transitions Optical Now Accepting Submissions for the 2024 Transitions® Innovation Awards

Submissions due December 6, 2024

Read more
AAO American Academy of Optometry logo

AAO Recognized as a Cochrane Eyes and Vision (CEV) Center for Evidence-based Vision Care

The American Academy of Optometry (AAO) was recognized as a Cochrane Eyes and Vision (CEV) Center for Evidence-based Vision Care during Academy 2024 Indianapolis, November 6-9, 2024.

Read more