fbpx

Mario Viel Appointed Global Commercial Director of Blackfin

Pramaor, the company specialising in the manufacture of top-of-the-range titanium eyewear Blackfin, announces the appointment of Mario Viel as Global Commercial Director. The manager, who will report directly to CEO Nicola Del Din, will lead the international sales team of distributors and direct agents.

Viel, 55, has extensive experience in sales in the eyewear sector. After nearly twenty years with Luxottica, first as a key account manager and then as Sales Director Italy, he joined Marchon Italia in 2014 in the same capacity. During his professional career, he has also worked as a consultant in logistics and the eyewear accessories sector.

With his long experience and extensive knowledge of the eyewear business, Viel will be tasked with driving turnover on the global market through different sales channels, guiding Blackfin during this period of strategic growth whose aim is to position the brand in the top/luxury market segment.

Click HERE for the full press release.

 

Featured Posts

Aspex Turboflex

Turboflex KIDS: Built with Kids in Mind

Being playful is part of being a kid, which is why Turboflex KIDS frames are perfect to withstand kids’ day to day lives.

Learn More
Optometry Giving Sight logo a turquoise eye with black icons in the shape of people for the iris

Optometry Giving Sight Launches New Year-Round Giving Campaign

TEAM OGS Now Available for Optometry Practices

Read more
Mood Eyewear Visionario Vergara

Visionario’s “Breaking News” Campaign: A Tribute to Sunglasses

The Vergara model is from the Essentials collection. This frame is made of cellulose acetate and the lenses offer 100% UVA and UVB protection.

Read more
Marchon Lacoste L6024S_662

Lacoste Keeps It Cool and Fresh

The Lacoste model L6024S (col. ROSE) is an oval female style with sporty vibes and a casual look.

Read more
Ray-Ban Transitions

Introducing Ray-Ban® Change, Powered by Transitions®

The innovation continues with the launch of Ray-Ban® Change, a light-responsive frame, powered by Transitions® and now a Red Dot Award winner in the Prescription category.

Read more
Aspex Turboflex

Turboflex KIDS: Built with Kids in Mind

Being playful is part of being a kid, which is why Turboflex KIDS frames are perfect to withstand kids’ day to day lives.

Learn More
Optometry Giving Sight logo a turquoise eye with black icons in the shape of people for the iris

Optometry Giving Sight Launches New Year-Round Giving Campaign

TEAM OGS Now Available for Optometry Practices

Read More
Mood Eyewear Visionario Vergara

Visionario’s “Breaking News” Campaign: A Tribute to Sunglasses

The Vergara model is from the Essentials collection. This frame is made of cellulose acetate and the lenses offer 100% UVA and UVB protection.

Read More
Marchon Lacoste L6024S_662

Lacoste Keeps It Cool and Fresh

The Lacoste model L6024S (col. ROSE) is an oval female style with sporty vibes and a casual look.

Read More
Ray-Ban Transitions

Introducing Ray-Ban® Change, Powered by Transitions®

The innovation continues with the launch of Ray-Ban® Change, a light-responsive frame, powered by Transitions® and now a Red Dot Award winner in the Prescription category.

Read More
Aspex Turboflex

Turboflex KIDS: Built with Kids in Mind

Being playful is part of being a kid, which is why Turboflex KIDS frames are perfect to withstand kids’ day to day lives.

Learn More
Optometry Giving Sight logo a turquoise eye with black icons in the shape of people for the iris

Optometry Giving Sight Launches New Year-Round Giving Campaign

TEAM OGS Now Available for Optometry Practices

Read more
Mood Eyewear Visionario Vergara

Visionario’s “Breaking News” Campaign: A Tribute to Sunglasses

The Vergara model is from the Essentials collection. This frame is made of cellulose acetate and the lenses offer 100% UVA and UVB protection.

Read more
Marchon Lacoste L6024S_662

Lacoste Keeps It Cool and Fresh

The Lacoste model L6024S (col. ROSE) is an oval female style with sporty vibes and a casual look.

Read more
Ray-Ban Transitions

Introducing Ray-Ban® Change, Powered by Transitions®

The innovation continues with the launch of Ray-Ban® Change, a light-responsive frame, powered by Transitions® and now a Red Dot Award winner in the Prescription category.

Read more
Aspex Turboflex

Turboflex KIDS: Built with Kids in Mind

Being playful is part of being a kid, which is why Turboflex KIDS frames are perfect to withstand kids’ day to day lives.

Learn More
Optometry Giving Sight logo a turquoise eye with black icons in the shape of people for the iris

Optometry Giving Sight Launches New Year-Round Giving Campaign

TEAM OGS Now Available for Optometry Practices

Read more
Mood Eyewear Visionario Vergara

Visionario’s “Breaking News” Campaign: A Tribute to Sunglasses

The Vergara model is from the Essentials collection. This frame is made of cellulose acetate and the lenses offer 100% UVA and UVB protection.

Read more
Marchon Lacoste L6024S_662

Lacoste Keeps It Cool and Fresh

The Lacoste model L6024S (col. ROSE) is an oval female style with sporty vibes and a casual look.

Read more
Ray-Ban Transitions

Introducing Ray-Ban® Change, Powered by Transitions®

The innovation continues with the launch of Ray-Ban® Change, a light-responsive frame, powered by Transitions® and now a Red Dot Award winner in the Prescription category.

Read more