fbpx

Liberty Celebrates 90th Anniversary: 1929-2019

Founded in 1929, following the US stock market crash that led to the Great Depression, two Italian brothers began crafting eyeglass frames in their New Jersey basement that would become known as Liberty Optical.

In the 1950s, Liberty achieved mass market success with ophthalmic frame styles such as the Broker, Par, and Libby. Business boomed and operations expanded as Liberty became one of the largest optical manufacturers in the USA by 1964.

During the 1980s, Liberty led the charge to develop protective eyeglasses for athletes… Over the last four decades, 9 out of 10 sport protective eyeglasses sold in the USA have been Rec Specs.

In the last two decades, Liberty expanded its product development mission with the engineering expertise developed from Rec Specs to introduce Performance Sunglasses Collections and the Switch Magnetic Interchange Technology line. Most recently, Liberty released the “Virtually Indestructible” Active Everyday Eyeglasses line, bringing the company back to its optical frame roots.

The Rec Specs Lab was established in 2015 to produce “Virtually Indestructible” complete frame and lens solutions for both youth and adults.

Today, Liberty remains committed to being at the forefront of Virtually Indestructible, Purpose-Built eyewear solutions that defend vision from injury and enhance vision performance. Liberty proudly embraces its “Heritage of Excellence” as a family owned and operated American company.

Click HERE for the full press release.

Related Posts:

As part of Liberty’s commitment to professional Continuing Education, a 3 hours CE Credit course is available from OptikConEd.

Click here to preview the course.

Liberty Sport was featured as part of Optik’s World of Eye Care USA. Click here to view the full article.

Featured Posts

Optik Voilàs November-December 2025- COS Silhouette SPX_Illusion_2978_5530

SPX Illusion 2025: Lightness Meets Bold Style

Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.

Learn More
EssilorLuxottica

EssilorLuxottica Expands Ophthalmology Footprint with Acquisition of Signifeye

EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.

Read more
Centre for Ocular Research & Education (CORE)

CORE Summarizes TFOS DEWS III Reports to Boost Dry Eye Knowledge

CORE has published issue 87 of Contact Lens Update, summarizing key findings from the TFOS DEWS III dry eye reports. Expert-authored content and downloadable PDFs provide clinicians with practical guidance on diagnosis, management, and evolving best practices.

Read more
contact lens institute

Contact Lens Institute Announces 2025 Culture Award Honorees

The Contact Lens Institute has named its 2025 Culture Award honorees, recognizing U.S. and Canadian eye care professionals advancing contact lens culture.

Read more
National Association of Optical Goods Manufacturers ANFAO logo

ANFAO Outlines Strategy for Italian Eyewear Industry Amid Global Market Pressures

ANFAO outlines its 2025–2026 strategy for the Italian eyewear industry, balancing identity, innovation and global market expansion.

Read more
Optik Voilàs November-December 2025- COS Silhouette SPX_Illusion_2978_5530

SPX Illusion 2025: Lightness Meets Bold Style

Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.

Learn More
EssilorLuxottica

EssilorLuxottica Expands Ophthalmology Footprint with Acquisition of Signifeye

EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.

Read More
Centre for Ocular Research & Education (CORE)

CORE Summarizes TFOS DEWS III Reports to Boost Dry Eye Knowledge

CORE has published issue 87 of Contact Lens Update, summarizing key findings from the TFOS DEWS III dry eye reports. Expert-authored content and downloadable PDFs provide clinicians with practical guidance on diagnosis, management, and evolving best practices.

Read More
contact lens institute

Contact Lens Institute Announces 2025 Culture Award Honorees

The Contact Lens Institute has named its 2025 Culture Award honorees, recognizing U.S. and Canadian eye care professionals advancing contact lens culture.

Read More
National Association of Optical Goods Manufacturers ANFAO logo

ANFAO Outlines Strategy for Italian Eyewear Industry Amid Global Market Pressures

ANFAO outlines its 2025–2026 strategy for the Italian eyewear industry, balancing identity, innovation and global market expansion.

Read More
Optik Voilàs November-December 2025- COS Silhouette SPX_Illusion_2978_5530

SPX Illusion 2025: Lightness Meets Bold Style

Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.

Learn More
EssilorLuxottica

EssilorLuxottica Expands Ophthalmology Footprint with Acquisition of Signifeye

EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.

Read more
Centre for Ocular Research & Education (CORE)

CORE Summarizes TFOS DEWS III Reports to Boost Dry Eye Knowledge

CORE has published issue 87 of Contact Lens Update, summarizing key findings from the TFOS DEWS III dry eye reports. Expert-authored content and downloadable PDFs provide clinicians with practical guidance on diagnosis, management, and evolving best practices.

Read more
contact lens institute

Contact Lens Institute Announces 2025 Culture Award Honorees

The Contact Lens Institute has named its 2025 Culture Award honorees, recognizing U.S. and Canadian eye care professionals advancing contact lens culture.

Read more
National Association of Optical Goods Manufacturers ANFAO logo

ANFAO Outlines Strategy for Italian Eyewear Industry Amid Global Market Pressures

ANFAO outlines its 2025–2026 strategy for the Italian eyewear industry, balancing identity, innovation and global market expansion.

Read more
Optik Voilàs November-December 2025- COS Silhouette SPX_Illusion_2978_5530

SPX Illusion 2025: Lightness Meets Bold Style

Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.

Learn More
EssilorLuxottica

EssilorLuxottica Expands Ophthalmology Footprint with Acquisition of Signifeye

EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.

Read more
Centre for Ocular Research & Education (CORE)

CORE Summarizes TFOS DEWS III Reports to Boost Dry Eye Knowledge

CORE has published issue 87 of Contact Lens Update, summarizing key findings from the TFOS DEWS III dry eye reports. Expert-authored content and downloadable PDFs provide clinicians with practical guidance on diagnosis, management, and evolving best practices.

Read more
contact lens institute

Contact Lens Institute Announces 2025 Culture Award Honorees

The Contact Lens Institute has named its 2025 Culture Award honorees, recognizing U.S. and Canadian eye care professionals advancing contact lens culture.

Read more
National Association of Optical Goods Manufacturers ANFAO logo

ANFAO Outlines Strategy for Italian Eyewear Industry Amid Global Market Pressures

ANFAO outlines its 2025–2026 strategy for the Italian eyewear industry, balancing identity, innovation and global market expansion.

Read more