Liberty Celebrates 90th Anniversary: 1929-2019
Founded in 1929, following the US stock market crash that led to the Great Depression, two Italian brothers began crafting eyeglass frames in their New Jersey basement that would become known as Liberty Optical.
In the 1950s, Liberty achieved mass market success with ophthalmic frame styles such as the Broker, Par, and Libby. Business boomed and operations expanded as Liberty became one of the largest optical manufacturers in the USA by 1964.
During the 1980s, Liberty led the charge to develop protective eyeglasses for athletes… Over the last four decades, 9 out of 10 sport protective eyeglasses sold in the USA have been Rec Specs.
In the last two decades, Liberty expanded its product development mission with the engineering expertise developed from Rec Specs to introduce Performance Sunglasses Collections and the Switch Magnetic Interchange Technology line. Most recently, Liberty released the “Virtually Indestructible” Active Everyday Eyeglasses line, bringing the company back to its optical frame roots.
The Rec Specs Lab was established in 2015 to produce “Virtually Indestructible” complete frame and lens solutions for both youth and adults.
Today, Liberty remains committed to being at the forefront of Virtually Indestructible, Purpose-Built eyewear solutions that defend vision from injury and enhance vision performance. Liberty proudly embraces its “Heritage of Excellence” as a family owned and operated American company.
Click HERE for the full press release.
As part of Liberty’s commitment to professional Continuing Education, a 3 hours CE Credit course is available from OptikConEd.
Click here to preview the course.
Liberty Sport was featured as part of Optik’s World of Eye Care USA. Click here to view the full article.