fbpx

WestGroupe Appoints Alexis Nyiro Director of Product and Marketing

WestGroupe announces the promotion of Alexis Nyiro to Director of Product and Marketing.  In this role, Alexis will be responsible for leading the product and marketing teams at WestGroupe in order to ensure a consistent creative vision, as well as spearheading strong marketing programs for our sales team and customers. Since joining WestGroupe 11 years ago, Alexis has been instrumental in the design and development of WestGroupe’s product portfolio and has been an integral part of marketing their brands over the years.

“Alexis is the perfect person to take the helm of our product and marketing teams.  She has a true understanding and appreciation of the DNA of our brands, a strong knowledge of current marketing trends and a keen eye for what resonates with our customers. As important, she has a proven track record of building, mentoring and empowering her team so we are excited to see those results within our marketing department,” says WestGroupe’s Vice President of Product Development and Creative Director, Beverly Suliteanu.

Source: WestGroupe

Featured Posts

Empower your Practice With Data

Empower Your Practice with Free CE Courses

Empower Your Practice. Free CE series featuring Drs. Wes McCann, Debbie Jones, Trevor Miranda and Annita Voisin

Read more
Canadian Association of Optometrists logo

The Canadian Association of Optometrists Announces Its 39th Congress in Halifax, NS

The Canadian Association of Optometrists (CAO) will host its 39th Congress in picturesque Halifax, NS, on July 2-5, 2025.

Read more
The Vision Council logo

The Vision Council Releases New Research Highlighting Canadian Consumer Trends

The Vision Council announces the release of its latest research report, Consumer inSights Canada Q3 and Q4 2024, offering an in-depth look into Canadian consumers’ opinions and habits related to vision correction, vision insurance, eye exams, prescription eyewear, reading glasses, and plano sunglasses.

Read more
Voila Optik Jan-Feb 2025 OGI Article One Cascade

Cascade: A Warm and Earthy Mocha Hue for Distinctive Style

Warm and earthy, Article One’s Cascade embodies Mocha Mousse through the blend of subtle brown hues with creamy undertones reminiscent of a rich latte of light chocolate.

Read more
Safilo Special Olympics March 2025

Safilo and Special Olympics Renew Long-standing Partnership Through to 2027

For over two decades, Safilo Group and Special Olympics have been changing lives, one pair of glasses at a time. Now, that mission continues.

Read more
Empower your Practice With Data

Empower Your Practice with Free CE Courses

Empower Your Practice. Free CE series featuring Drs. Wes McCann, Debbie Jones, Trevor Miranda and Annita Voisin

Read more
Canadian Association of Optometrists logo

The Canadian Association of Optometrists Announces Its 39th Congress in Halifax, NS

The Canadian Association of Optometrists (CAO) will host its 39th Congress in picturesque Halifax, NS, on July 2-5, 2025.

Read more
The Vision Council logo

The Vision Council Releases New Research Highlighting Canadian Consumer Trends

The Vision Council announces the release of its latest research report, Consumer inSights Canada Q3 and Q4 2024, offering an in-depth look into Canadian consumers’ opinions and habits related to vision correction, vision insurance, eye exams, prescription eyewear, reading glasses, and plano sunglasses.

Read more
Voila Optik Jan-Feb 2025 OGI Article One Cascade

Cascade: A Warm and Earthy Mocha Hue for Distinctive Style

Warm and earthy, Article One’s Cascade embodies Mocha Mousse through the blend of subtle brown hues with creamy undertones reminiscent of a rich latte of light chocolate.

Read more
Safilo Special Olympics March 2025

Safilo and Special Olympics Renew Long-standing Partnership Through to 2027

For over two decades, Safilo Group and Special Olympics have been changing lives, one pair of glasses at a time. Now, that mission continues.

Read more
Empower your Practice With Data

Empower Your Practice with Free CE Courses

Empower Your Practice. Free CE series featuring Drs. Wes McCann, Debbie Jones, Trevor Miranda and Annita Voisin

Read more
Canadian Association of Optometrists logo

The Canadian Association of Optometrists Announces Its 39th Congress in Halifax, NS

The Canadian Association of Optometrists (CAO) will host its 39th Congress in picturesque Halifax, NS, on July 2-5, 2025.

Read more
The Vision Council logo

The Vision Council Releases New Research Highlighting Canadian Consumer Trends

The Vision Council announces the release of its latest research report, Consumer inSights Canada Q3 and Q4 2024, offering an in-depth look into Canadian consumers’ opinions and habits related to vision correction, vision insurance, eye exams, prescription eyewear, reading glasses, and plano sunglasses.

Read more
Voila Optik Jan-Feb 2025 OGI Article One Cascade

Cascade: A Warm and Earthy Mocha Hue for Distinctive Style

Warm and earthy, Article One’s Cascade embodies Mocha Mousse through the blend of subtle brown hues with creamy undertones reminiscent of a rich latte of light chocolate.

Read more
Safilo Special Olympics March 2025

Safilo and Special Olympics Renew Long-standing Partnership Through to 2027

For over two decades, Safilo Group and Special Olympics have been changing lives, one pair of glasses at a time. Now, that mission continues.

Read more
Empower your Practice With Data

Empower Your Practice with Free CE Courses

Empower Your Practice. Free CE series featuring Drs. Wes McCann, Debbie Jones, Trevor Miranda and Annita Voisin

Read more
Canadian Association of Optometrists logo

The Canadian Association of Optometrists Announces Its 39th Congress in Halifax, NS

The Canadian Association of Optometrists (CAO) will host its 39th Congress in picturesque Halifax, NS, on July 2-5, 2025.

Read more
The Vision Council logo

The Vision Council Releases New Research Highlighting Canadian Consumer Trends

The Vision Council announces the release of its latest research report, Consumer inSights Canada Q3 and Q4 2024, offering an in-depth look into Canadian consumers’ opinions and habits related to vision correction, vision insurance, eye exams, prescription eyewear, reading glasses, and plano sunglasses.

Read more
Voila Optik Jan-Feb 2025 OGI Article One Cascade

Cascade: A Warm and Earthy Mocha Hue for Distinctive Style

Warm and earthy, Article One’s Cascade embodies Mocha Mousse through the blend of subtle brown hues with creamy undertones reminiscent of a rich latte of light chocolate.

Read more
Safilo Special Olympics March 2025

Safilo and Special Olympics Renew Long-standing Partnership Through to 2027

For over two decades, Safilo Group and Special Olympics have been changing lives, one pair of glasses at a time. Now, that mission continues.

Read more