Essilor Announces AI Powered Progressive Lens

Thursday, February 9 2023 | 13 h 39 min | New Products, News, Press Release

EssilorLuxottica’s scientists have harnessed the power of artificial intelligence (AI) and combined it with their understanding of consumer lifestyles to create the best overall progressive lens: Varilux® XR series™.

The best overall claim results from Essilor R&D simulations done in 2022, which were based on measurements weighted by the level of importance of each criterion for progressive lenses identified by users in a multinational quantitative study by IPSOS.  The simulations were done on the most relevant competitive brands with good level of awareness among consumers.

The EssilorLuxottica Group has gathered over one million data points to develop a behavioral modeling system that predicts how presbyope individuals will look at objects around them.

“The power of artificial intelligence lies in the quantity, quality and variety of data and the way they’re analyzed. The insights we established from data collected from customer orders, real life wearer tests, in store measurements and physiological models are exclusive to EssilorLuxottica. Thanks to the digital twinning technology, we can now establish a visual behavior profile for every single prescription and provide the first eye-responsive lens that respects the natural behavior of the eye,” commented Norbert Gorny, Co-chief Operating Officer at EssilorLuxottica.

Varilux® XR series™ wearers benefit from instant sharpness, even in motion, with up 49% more vision volume based on internal R&D simulations compared to Varilux® X series™. In independent third-party tests, 87% of consumers, mostly wearing premium progressive lens, preferred Varilux® XR series™ to their previous lenses, after trying them, with no change in their prescription (based upon 73 PAL wearer study conducted in France). And 95% of wearers adapted to their new lenses on the first day.

In keeping with customers’ expectations and EssilorLuxottica’s commitment to reduce its footprint on the planet, Varilux® XR series™ is an eco-design progressive lens. This is certified by a life-cycle analysis run by an independent third party that brought to light a 19% reduction of plastic consumption resulting in -6% CO2 emissions.

The new progressive lenses will be available in the coming months to EssilorLuxottica ECP partners in Europe and other international markets. Availability dates will be communicated for markets when the roll out plan is finalized.

Click HERE for the full press release.