Marcolin: Exclusive Licensing Agreement Signed with K-WAY®

Marcolin: Exclusive Licensing Agreement Signed with K-WAY®

Monday, May 6 2024 | 11 h 26 min | News

Marcolin and K-Way®, French brand born in 1965 – currently owned by Turin-based group BasicNet – and known worldwide for its revolutionary rain jackets, announce they have signed an exclusive licensing agreement for the design, production, and worldwide distribution of K-Way® brand sunglasses, optical frames, ski goggles and eyewear for kids.

The partnership, officially beginning on January 1, 2025, will last 6 years, until December 31, 2030. The new agreement and resulting collaboration with a brand that has always perfectly combined a sports spirit with a fashion attitude, will allow Marcolin to further expand its license portfolio and reinforce its presence in the lifestyle segment.

The K-Way® SS25 eyewear collections – the first to be produced by Marcolin – will be presented in early 2025 to then become available worldwide by distribution through a network of selected stores.

Click HERE for the press release.

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