ClearVision Launches Uncommon: Attainably Priced Men’s Fashion Frames
Thursday, July 4 2024 | 13 h 19 min | Frames Fashion
ClearVision Optical is launching a new brand, Uncommon, for men who are confident in their purposeful approach to fashion. The attainably priced collection offers innovative designs, extraordinary attention to detail, and premium materials such as high-grade acetate, titanium, beta titanium, and stainless steel.
Introducing Uncommon Eyewear
Uncommon is an option for the men who choose the timeless over the temporary and the authentic over the generic, and who thoughtfully curate the various aspects of their lives. These men are intentional in selecting pieces in their wardrobe and their accessories, and in expressing themselves in understated yet unique ways.
“Our new collection fills a crucial gap in the market by catering to men aged 35 to 55 and beyond who seek fashion-forward eyewear distinct from the athleisure trend. We’ve designed this collection for men who appreciate detailed craftsmanship and are not swayed by brand names, but by details and individuality. We surveyed hundreds of eyecare professionals, and found a desire for larger frame sizes, premium materials, and attainable pricing. All are thoughtfully incorporated into this collection. When a man picks up one of our frames, he’ll immediately notice the superior finish, unique colors, and distinct character that make these frames truly Uncommon.”
David Friedfeld, co-owner and president, ClearVision Optical
Innovative Intent Meets Discoverable Details
From the ways neutral colors are made rich and vibrant with premium acetate to the unique designs of the hinges—some created exclusively for this collection—Uncommon took a purposeful approach to the subtle details that make the brand truly one-of-a-kind.
Even where shapes range from thicker modern fashion styles to retro-inspired fronts, the designs are unified in the ways they subtly incorporate elements. Dual Line embellishments, exclusive hinges, engraved Windsor rims, wood grain patterns—all these features and more speak to the thoughtful approach to the collection. One detail is found on every frame: A touch of textured olive colour inside the temple tips.
Larger Fitting Sizes Make Room for Every Fashionable Man
In 2023, ClearVision surveyed eyecare professionals to better understand how men buy eyewear and ensure that the company would serve the needs of both ECPs and their patients with the Uncommon collection. The data carried a strong message: Men want eyewear that fits comfortably and they’re having trouble finding it.
Nearly half of the survey respondents said larger sizes are the top need in men’s eyewear. Additionally, comfort and fit were rated as the two top factors influencing men’s buying decisions.
In addition to the regular XL Fit sizing found across ClearVision’s brand portfolio, Uncommon features an expanded XL selection with options up to an eye size of 62, and temple lengths up to 160 mm. This extended range ensures that, for every man looking to depart the ordinary, size isn’t a barrier.
Key Styles in the Uncommon Collection
The Uncommon collection features three design stories—Retro-Inspired, Classic, and Fashion—as well as an expanded size range for XL frames, up to size 62, that borrow from the Classic and Fashion design languages. Across all stories, the eyewear includes discoverable details, innovative components, and premium materials, for a distinct look and hand feel.
Click HERE for the full press release.
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