fbpx

National Sunglasses Day 2018: Over 1 Billion Impressions

Tuesday, July 3 2018 | 11 h 03 min | News, Press Release

The Vision Council has garnered more than 1 billion online, social media and broadcast consumer media impressions for National Sunglasses Day, with one of the official campaign hashtags #NationalSunglassesDay trending on Twitter throughout June 27.

  • 261 online placements, garnering more than 481 million impressions

Top online placements include: Forbes.com, HollywoodLife.com, InStyle.com, USAToday.com and Yahoo.com, among many others

  • 295 social media placements, garnering more than 415 million impressions

Top social media placements include: The Instagram and Twitter pages of Jennifer Lopez, Kathie Lee Gifford, Luke Bryan, O, The Oprah Magazine, the NFL and “Good Morning America,” among many others

  • 694 general broadcast placements, garnering more than 146 million impressions

Top general broadcast placements include: “KTLA,” “TODAY,” “Daytime,” “Tampa Bay Morning Blend,” “CT Style” and “Good Morning Connecticut,” among many others

  • 29 media tour broadcast placements, garnering more than 24 million impressions

Top media tour broadcast placements include: AOL.com, “The Daily Buzz” and CaravanGirl.com, among many others

Featured Posts

Aspex Turboflex

Turboflex KIDS: Built with Kids in Mind

Being playful is part of being a kid, which is why Turboflex KIDS frames are perfect to withstand kids’ day to day lives.

Learn More
Optometry Giving Sight logo a turquoise eye with black icons in the shape of people for the iris

Optometry Giving Sight Launches New Year-Round Giving Campaign

TEAM OGS Now Available for Optometry Practices

Read more
Mood Eyewear Visionario Vergara

Visionario’s “Breaking News” Campaign: A Tribute to Sunglasses

The Vergara model is from the Essentials collection. This frame is made of cellulose acetate and the lenses offer 100% UVA and UVB protection.

Read more
Marchon Lacoste L6024S_662

Lacoste Keeps It Cool and Fresh

The Lacoste model L6024S (col. ROSE) is an oval female style with sporty vibes and a casual look.

Read more
Ray-Ban Transitions

Introducing Ray-Ban® Change, Powered by Transitions®

The innovation continues with the launch of Ray-Ban® Change, a light-responsive frame, powered by Transitions® and now a Red Dot Award winner in the Prescription category.

Read more
Aspex Turboflex

Turboflex KIDS: Built with Kids in Mind

Being playful is part of being a kid, which is why Turboflex KIDS frames are perfect to withstand kids’ day to day lives.

Learn More
Optometry Giving Sight logo a turquoise eye with black icons in the shape of people for the iris

Optometry Giving Sight Launches New Year-Round Giving Campaign

TEAM OGS Now Available for Optometry Practices

Read More
Mood Eyewear Visionario Vergara

Visionario’s “Breaking News” Campaign: A Tribute to Sunglasses

The Vergara model is from the Essentials collection. This frame is made of cellulose acetate and the lenses offer 100% UVA and UVB protection.

Read More
Marchon Lacoste L6024S_662

Lacoste Keeps It Cool and Fresh

The Lacoste model L6024S (col. ROSE) is an oval female style with sporty vibes and a casual look.

Read More
Ray-Ban Transitions

Introducing Ray-Ban® Change, Powered by Transitions®

The innovation continues with the launch of Ray-Ban® Change, a light-responsive frame, powered by Transitions® and now a Red Dot Award winner in the Prescription category.

Read More
Aspex Turboflex

Turboflex KIDS: Built with Kids in Mind

Being playful is part of being a kid, which is why Turboflex KIDS frames are perfect to withstand kids’ day to day lives.

Learn More
Optometry Giving Sight logo a turquoise eye with black icons in the shape of people for the iris

Optometry Giving Sight Launches New Year-Round Giving Campaign

TEAM OGS Now Available for Optometry Practices

Read more
Mood Eyewear Visionario Vergara

Visionario’s “Breaking News” Campaign: A Tribute to Sunglasses

The Vergara model is from the Essentials collection. This frame is made of cellulose acetate and the lenses offer 100% UVA and UVB protection.

Read more
Marchon Lacoste L6024S_662

Lacoste Keeps It Cool and Fresh

The Lacoste model L6024S (col. ROSE) is an oval female style with sporty vibes and a casual look.

Read more
Ray-Ban Transitions

Introducing Ray-Ban® Change, Powered by Transitions®

The innovation continues with the launch of Ray-Ban® Change, a light-responsive frame, powered by Transitions® and now a Red Dot Award winner in the Prescription category.

Read more
Aspex Turboflex

Turboflex KIDS: Built with Kids in Mind

Being playful is part of being a kid, which is why Turboflex KIDS frames are perfect to withstand kids’ day to day lives.

Learn More
Optometry Giving Sight logo a turquoise eye with black icons in the shape of people for the iris

Optometry Giving Sight Launches New Year-Round Giving Campaign

TEAM OGS Now Available for Optometry Practices

Read more
Mood Eyewear Visionario Vergara

Visionario’s “Breaking News” Campaign: A Tribute to Sunglasses

The Vergara model is from the Essentials collection. This frame is made of cellulose acetate and the lenses offer 100% UVA and UVB protection.

Read more
Marchon Lacoste L6024S_662

Lacoste Keeps It Cool and Fresh

The Lacoste model L6024S (col. ROSE) is an oval female style with sporty vibes and a casual look.

Read more
Ray-Ban Transitions

Introducing Ray-Ban® Change, Powered by Transitions®

The innovation continues with the launch of Ray-Ban® Change, a light-responsive frame, powered by Transitions® and now a Red Dot Award winner in the Prescription category.

Read more