Alcon’s SYSTANE Hydration Preservative Free Lubricant Eye Drop Voted as Eye Care “Product of the Year”

Wednesday, March 10 2021 | 10 h 37 min | News, Press Release

SYSTANE^® Hydration PF, a preservative-free over-the-counter (OTC) lubricant eye drop that helps restore moisture to dry eyes with the soothing relief of HydroBoost technology, was named “Product of the Year” in the Eye Care category of the 2021 Consumer Survey of Product Innovation in the US. The product launched in 2020.

“Since launch, SYSTANE Hydration PF (Preservative Free) has provided a much-needed option for consumers needing long-lasting moisture to soothe sensitive, dry eyes,” said Justin Hart, Senior Brand Manager of SYSTANE and GenTeal, Alcon. “Being recognized as Product of the Year is a testament to the important place this product has in our OTC dry eye drop portfolio and shows that consumers trust SYSTANE Hydration PF to provide long-lasting relief for their dry eyes.”

SYSTANE Hydration PF has a unique combination of two demulcents (propylene glycol and polyethylene glycol) with HydroBoost Technology that brings long-lasting relief to people who need it the most. 

The Product of the Year Award is the largest consumer-voted award for product innovation, chosen by 40,000 American shoppers in a national survey conducted by Kantar. 

Click HERE for the full press release.