News

Celebrating 150 Years of Canadian Vision Care

Optik’s Special Canada 150 issue is now available online and the print version should be at your location very shortly. The summer issue is dedicated to celebrating 150 years of eye care in Canada.

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Visualize Multiple Sales: Selling Through Customer Service

Read Mani Vaghed from framedisplays.ca's top 4 tips to showcase your products for optimal performance and sell though spectacular customer service.

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Essilor Academy Canada is Motivating Concrete Action

Essilor Academy Canada has now assembled all of Essilor Canada’s training functions under a single banner, putting an outstanding team dedicated to knowledge sharing at the service of eye care professionals.

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Havaianas Launches First Eyewear Collection Worldwide

In partnership with Safilo, Havaianas grows its portfolio by presenting more than 80 sunglasses proposals.

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FYiDoctors Rebranding as Visique in Quebec

The 55 FYiDoctors locations in Quebec are to be rebranded as Visique. Included with the rebranding is a new tagline, “See Life Clearly” or “voir la vie,” and a new bilingual website.

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New Rudy Project Corporate Logo Unveiled

Rudy Project, Italian crafters of performance eyewear, helmets and gear, unveiled a new unified corporate logo at a global distributor meeting last week in Italy.

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Montreal’s Club Soda isn’t Just a Bar, They Are Sunglasses Too!

Little Vinyl Factory has dedicated these tiny rock-star sunglasses to the mythical club of the Belle Province’s sleepless nights, and it’s wicked!

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C’mon, Eh! Canadian Sunglass Wear Lags Behind!

June 27th is Sunglass Day. Well at least it is in the USA. But not in Canada, pity.

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The Healthy Vision Team Promotes a Healthy Lifestyle for Young People

The Healthy Vision team has traveled the 1,000 kilometers of the Grand Défi Pierre Lavoie on their bicycles for the 9th consecutive year.

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A Personal Perspective on Academy Fellowship

As part of Optik’s exploration of the American Academy of Optometry we connected with Dr. Derek MacDonald of Waterloo, Ontario. Dr. MacDonald shares his views on Fellowship and the Academy’s annual meeting, which is upcoming October 11-14th in Chicago.

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