For each frame purchased, a tree is planted through ECO Eyewear’s “One Frame, One Tree” program. Together with customers, retailers, and the NGO Trees for the Future, the program has now planted 3.3 million trees. This engagement has resulted in more than 154,629 metric tons of CO2 sequestered.
The program works with Trees for the Future, an NGO that educates smallholder farmers to use agro-forestry and permaculture. Their method is called the Forest Garden Approach. So far, they have planted more than 19,095 forest gardens.
Planting trees provides families with more than just food. It provides income, empowerment, unity, leadership, education, and even saves lives.
“We are proud to have a partner like Eco and we are thankful for their dedicated support, enabling us to achieve our goals.” John Leary, Executive Director, Trees for the Future
The World Council of Optometry (WCO) and Alcon have opened registration for “Dry Eye Spotlight 3: Management,” the third in a series of complimentary global dry eye disease education initiative webinars. The March 14 webinar, led by Professor Lyndon Jones and featuring Professors Jennifer Craig and James Wolffsohn, explores the importance of being choiceful and methodical in different approaches available to manage dry eye.
In the webinar, the faculty discusses how management strategies may be adjusted based on a further understanding of mitigating factors and measurements collected from patients.
A question-and-answer session will follow the presentation to give participants exclusive access to distinguished expert faculty members. Register HERE.
Professor Jones said, “One surprising fact is that 20 to 25% of patients that optometrists see suffer from dry eye. My top tip for any practitioner when they’re thinking about dry eye is don’t be scared by it. Many patients have dry eyes, and management is not that complicated. The use of education is one of the simplest and most impactful interventions. This webinar is an excellent place to start or further your dry eye management journey.”
The “Dry Eye Spotlight 3: Management” webinar will be independently presented in three time zones with live faculty-attendee interaction on Tuesday, March 14:
The first and second webinars in the series, “Dry Eye Spotlight 1: Mitigation” and “Dry Eye Spotlight 2: Measurement” are now available on demand at dryeye.worldcouncilofoptometry.info.
The website also features tools and resources that eye care professionals can use right away based on the three main pillars of mitigation, measurement, and management.
The ”Dry Eye Spotlight 3: Management” webinar on March 14 will also be available on demand following the event. Registration for the fourth webinar in the Dry Eye Spotlight series, “Dry Eye Wheel Tool” (May 9), will open in the coming months.
Alcon announced the Canadian launch of TOTAL30® for Astigmatism and DAILIES TOTAL1® for Astigmatism. This launch extends Alcon’s portfolio of reusable and daily disposable lenses, with high-performing options designed for astigmatic patients.
Estimates show that toric lenses – for astigmatic correction – is the fastest growing segment of the contact lens market,presenting an opportunity for eye care professionals to provide outstanding vision correction and patient experience. Though 47% of patients require astigmatic correction, studies show only 10% of them wear toric lenses.
“We’re proud to bring TOTAL30 for Astigmatism contact lenses to Canada, alongside DAILIES TOTAL1 for Astigmatism lenses which have been tremendously successful in other markets,” said Chris Gruhn, General Manager of Alcon Canada. “These eagerly anticipated innovations will provide astigmatic patients with stable vision and outstanding overall comfort, delivering on our purpose to help people see brilliantly.”
Studies show toric lens wearers experience more discomfort compared to sphere lens wearers (42% vs. 35%) and end-of-day dryness (35% vs. 26%).Featuring Alcon’s proprietary Water Gradient material, the new TOTAL toric lenses address these concerns, with a lens that is nearly 100% water at its surface so all that touches the eye is a gentle cushion of moisture.
These innovations also feature other proprietary technologies from Alcon designed to help provide patients with the ultimate wearing experience:
The PRECISION BALANCE 8|4® lens design provides the on-eye stability astigmatic contact lens wearers need for exceptionally clear and stable vision.
The reusable, Water Gradient design of TOTAL30 for Astigmatism features biomimetic CELLIGENT™ Technology, which helps resist bacteria and lipid deposits for a clean lens all month long.
DAILIES TOTAL1 for Astigmatism features SmarTears® Technology,whichreleases an ingredient found naturally in tears that helps to stabilize the lipid layer of the tear film.
OTPS-2031’s Rose Tortoise is a fun and flirty frame created using colourful patterned biodegradable acetate. Its thin cat-eye shape is a trending look for OTP’s target market, while bevelling along the top and sides softens its chunky profile. It features TS lenses that take less energy to produce than traditional sun lenses.
A general view of MIDO 2023 – Milano Eyewear Show on February 4, 2023 in Milan, Italy. (Photo by Pietro S. D’Aprano/Getty Images for Mido)
Great turnout on the first day of MIDO. Business, trends, fashion, and much more – awards, celebrities and many events, Friday, February 3, through Monday 6 th at Fiera Milano Rho.
The first day of the event was marked by high energy and the desire to meet, to breathe once again the incredible atmosphere that only in-person interaction and exchange can generate.
The massive influx of visitors exceeded all expectations. They were surrounded by many engaging activities that animated the start of the 51st edition with visitors from 140 countries and just over 1,000 exhibitors.
EVENTS AND GUESTS
Today, the fair squares were also animated by flash mobs of the group of dancers led by the famous choreographer Giacomo Frassica. Guest of the day was also showgirl Melissa Satta. The OTTICLUB (Pavilion 3) round table “How to define the look and personality through glasses. Styling as an opportunity for opticians” curated by Nick Cerioni, Creative Director and famous stylist behind the image of famous artists such as the Måneskin, Jovanotti, Laura Pausini, Pierfrancesco Favino, Achille Lauro, Orietta Berti and Gianni Morandi. The conference is part of OTTICLUB’s How to? program of meetings on practical activities closely related to the everyday life of optical centers.
Great excitement for the photo set in Pavilion 1, next to the Press Village, where visitors and exhibitors could experience a real visual journey ‘inside’ the 2023 MIDO campaign, Frames. The set will be available tomorrow as well.
The second day of the 2023 edition of MIDO was marked by trends, awards and VIPs. The show runs through tomorrow February 6th at Fiera Milano Rho, an opportunity for meetings and, of course, business. This morning, the corridors and booths of the six pavilions were teeming with opticians, expert buyers and industry enthusiasts, who flocked to the show on this Sunday in February to experience first-hand the latest, most innovative and intriguing products.
“We are extremely satisfied with the turnout and success of the event so far,” commented Giovanni Vitaloni, President of MIDO and ANFAO. “To be honest, I wasn’t totally confident, after these difficult years, of the return to in-person attendance, considering that the majority of the participants come from abroad. MIDO is the reference point for the eyewear sector and is therefore essential for us and, above all, for the entire supply chain. When you enter one of the pavilions today,” concluded Vitaloni, “you immediately find yourself surrounded by an atmosphere of great enthusiasm as you discover the many brands present, breathe in the unique atmosphere and have the opportunity to meet internationally renowned personalities.”
On the second day, celebrities from the world of entertainment animated the booths, such as Italian trapper Sfera Ebbasta, singer Dargen D’Amico and model and influencer Dasha Kina.
The awards ceremony took place in a packed Fashion District square. Every year, MIDO presents awards to optical centres, the most sustainable booth and, new this year, the companies most actively engaged in sustainability.
MIDO 2023 also organized the first CSE – Certified Sustainable Eyewear Award. Created by MIDO in partnership with ANFAO and Certottica, the award evaluates sustainability in the eyewear sector at an international level. An authoritative jury of experts assessed the nominated products, based on detailed criteria on their environmental and social impact, taking into consideration the product’s entire life cycle: recycling of materials, reduction of consumption in production and distribution processes, best use of the supply chain, elimination of waste, level of recyclability, use of renewable energy, etc.
Here are the award winners in the 6 categories:
CSE Award Sunglasses Europe: NEUBAU EYEWEAR – NEUBAU (Austria)
CSE Award Sunglasses Rest of the World: MITA EYEWEAR – Vision of Tomorrow (USA)
CSE Award Frames Europe: EYEWEAR 4 YOU – LLEXAN ITALIA (Italy)
CSE Award Frames Rest of the World: MONOGRAM EYEWEAR (United Arab Emirates)
CSE Award Cases Europe: ECO – MODO EYEWEAR (Italy)
CSE Award Cases Rest of the World: KARUN EYEWEAR – KARUN (Spain)
Winner of the Bestore Design 2023 award was OTTICA BUX (Altamura) by Sabino Bux, that was chosen for the incredible mix of elements and staging, the perfect balance between elegance, luxury, art and craftsmanship, and for details linking the worlds of eyewear and music.
The Bestore Innovation 2023 award was given to MEGAOPTIKA (Lviv – Ukraine), by Taras Proniv, which distinguished itself through resourceful entrepreneurship. It combines the treatment of ophthalmic diseases, advanced diagnostics and a wide range of products, working in extremely risky conditions due to the ongoing conflict.
Finally, the Stand Up For Green award for the most sustainable booth was assigned to MARCHON ITALIA for its modularity, reusability, and the minimum space occupied by furnishings, which translates to reduced shipping impact.
Etnia Barcelona’s Cartoon Collection revives the magic of comics and translates it into the world of glasses, inviting the little ones to express their personality, creativity, and uniqueness through fun shapes and vibrant colours.
Learn how to incorporate vision therapy into your clinic, from selecting equipment to training staff, ensuring comprehensive patient care and expanding your practice.
As always, lool demonstrates its leadership in technology, offering a collection where luxury and details coexist with comfort, lightweight (8g), excellent flexible properties and high durability.
Embrace children's unique styles in eyewear selection with a custom approach, ensuring confidence, comfort, and individuality in their first pair of eyeglasses.
Each year the American Academy of Optometry (AAO) recognizes distinguished individuals who have made countless important contributions to advancing the profession of optometry.
Etnia Barcelona’s Cartoon Collection revives the magic of comics and translates it into the world of glasses, inviting the little ones to express their personality, creativity, and uniqueness through fun shapes and vibrant colours.
Learn how to incorporate vision therapy into your clinic, from selecting equipment to training staff, ensuring comprehensive patient care and expanding your practice.
As always, lool demonstrates its leadership in technology, offering a collection where luxury and details coexist with comfort, lightweight (8g), excellent flexible properties and high durability.
Embrace children's unique styles in eyewear selection with a custom approach, ensuring confidence, comfort, and individuality in their first pair of eyeglasses.
Each year the American Academy of Optometry (AAO) recognizes distinguished individuals who have made countless important contributions to advancing the profession of optometry.
Etnia Barcelona’s Cartoon Collection revives the magic of comics and translates it into the world of glasses, inviting the little ones to express their personality, creativity, and uniqueness through fun shapes and vibrant colours.
Learn how to incorporate vision therapy into your clinic, from selecting equipment to training staff, ensuring comprehensive patient care and expanding your practice.
As always, lool demonstrates its leadership in technology, offering a collection where luxury and details coexist with comfort, lightweight (8g), excellent flexible properties and high durability.
Embrace children's unique styles in eyewear selection with a custom approach, ensuring confidence, comfort, and individuality in their first pair of eyeglasses.
Each year the American Academy of Optometry (AAO) recognizes distinguished individuals who have made countless important contributions to advancing the profession of optometry.
Etnia Barcelona’s Cartoon Collection revives the magic of comics and translates it into the world of glasses, inviting the little ones to express their personality, creativity, and uniqueness through fun shapes and vibrant colours.
Learn how to incorporate vision therapy into your clinic, from selecting equipment to training staff, ensuring comprehensive patient care and expanding your practice.
As always, lool demonstrates its leadership in technology, offering a collection where luxury and details coexist with comfort, lightweight (8g), excellent flexible properties and high durability.
Embrace children's unique styles in eyewear selection with a custom approach, ensuring confidence, comfort, and individuality in their first pair of eyeglasses.
Each year the American Academy of Optometry (AAO) recognizes distinguished individuals who have made countless important contributions to advancing the profession of optometry.
