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EssilorLuxottica Extends Its Partnership with Ferrari

EssilorLuxottica

EssilorLuxottica announces the renewal and expansion of its partnership with Ferrari, a wholly owned Italian subsidiary of Ferrari N.V., that began in 2016.

Under the new multi-year agreement, signed by the two companies and effective from January 1, 2023, EssilorLuxottica will continue to design, produce and market eyewear products featuring the Scuderia Ferrari and Ray-Ban brands. The licensing activities also extend to the first collection of monobrand eyewear featuring the Prancing Horse trademark.

EssilorLuxottica’s sponsorship is also expanding under the new agreement: the Ray-Ban logo, in addition to remaining on the Formula 1 single-seaters, will appear for the first time on the cars and apparel of the official drivers in Competizioni GT, competing in the World Endurance Championship with the Le Mans Hypercar and in a Gran Turismo championship with GT3 cars.

“There is only one Ferrari, and our story together has been exciting since the beginning. We saw with our first collaboration between Ray-Ban and Scuderia Ferrari the passion racing fans have for the Ferrari brand and the strong crossover between racing and fashion translated very well into eyewear,” said Francesco Milleri, Chairman and CEO of EssilorLuxottica.

“As of today, Ferrari is preparing to achieve new goals with EssilorLuxottica: from the first exclusively Ferrari-branded eyewear line to the challenges awaiting us on the circuits in the motorsport seasons ahead,” said Benedetto Vigna, CEO of Ferrari.

Click HERE for the full press release.

How the FYidoctors Team is Supporting Communities and Rallying Together to Help Enhance Lives

Uniting passion and purpose, the FYidoctors | Visique Enhancing Life Foundation is a non-profit foundation with the aim of making a positive difference and helping to better the lives of Canadians. 

Enhancing Life Foundation: Then and Now

Giving back has long been a core value of the FYidoctors | Visique mission. In 2011, the company launched the FYi Foundation for Sight, an initiative centred on improving access to eye care and vision correction needs for underserved patients. Wanting to evolve its corporate social responsibility efforts, the team repositioned the strategy, turning its former non-profit into what’s now known as the Enhancing Life Foundation. It’s not just a new look and name, this latest endeavour ushers in a new era of charitable action for the team, one with a broader focus and a mission to enhance people’s lives through fundraising activities and in-clinic events, social media campaigns, and donation collections to help Canadians everywhere, regardless of age, gender, or socioeconomic background.

It Takes a Village

The project aims to partner with charitable organizations in communities across Canada, operating year-round, with an emphasis on fundraising in October — known internally as Enhancing Life Month. Over 300 FYidoctors | Visique clinics are encouraged to each partner with and offer support to a local charity, whether that’s by participating in periodic volunteer nights or raising funds. Most clinic team members get involved with philanthropic non-profits that support youth, promote health and wellness, or education.

The main rule when it comes to choosing a charity is as long as their underlying goal is to help enhance the lives of fellow humans—it’s ultimately up to the team members in each clinic to decide. Charity Clinic Leader, and Licensed Optician, Kerri Nicholls, says that in her clinic, people are driven to participate when it’s a cause that hits close to home. “People work harder to raise funds when it’s something that’s personal to them,” she added.

Nicholls speaks from experience—her clinic previously partnered with a non-profit organization called Making Faces that helps children with facial differences step outside their comfort zones. Nicholls’ son was born with a cleft lip and palate, and so the charity holds a special significance for her. Seeing her co-workers get involved and band together to raise funds for the cause was moving and eye-opening, instilling a sense of community and belonging—just one of the positive outcomes of working with community organizations.

The charitable organization, Bowls of Hope, based in Chilliwack, British Columbia, has been partnering with FYidoctors for several years. The volunteer initiative, led by the clinic’s General Manager and Practice Coach, Patti Stuart, has fostered a long-standing relationship with the charity. In partnership with Bowls of Hope, the FYidoctors team have helped the charity prep and package food for delivery to thousands of students attending local schools.

Even the executive leadership team loves supporting the Enhancing Life Foundation. At a recent virtual cocktail hour with clinic team members unveiling the total funds raised, Martin says that the pride they feel is palpable—the leadership team was moved to tears. “It’s very personal to them to hear the stories of why they chose that charity and how they raised funds,” she adds. “It tugs at their heartstrings; the impact and difference our own team members are making in communities.”

Growing Stronger Every Year

Now in its third consecutive year, the Enhancing Life Foundation has already seen dramatic growth in participation levels. During the inaugural Enhancing Life Month, participating clinics managed to raise over $154,000 in total. The foundation has almost doubled that financial goal—this last October, clinics and optometrists rallied to raise $320,000 for the charities of their choosing.

Not only that, but in its three years of operation, the program organizers have been delighted by upticks in involvement. While only 37% of clinics took part during the first year, 2022 saw roughly 69% of clinics get into the spirit of giving.

There’s a reason behind such a sharp increase in participation: it serves the added benefit of bringing teams closer and creating a sense of unity. Positive takeaway from the campaign are new inter-clinic friendships — even in different provinces — and the spirit of healthy competition in hitting fundraising goals.

Working for a company that cares not just about the well-being of its employees, but of the communities the business caters to, is important for the team who are a big part of Enhancing Life Month’s success.

For more information on the Enhancing Life Foundation and how you can get involved, visit the FYidoctors | Visique website.

This post is sponsored by FYidoctors.

Essilor Celebrates Launch of New Crizal® Products

Essilor® has taken advantage of the 30th anniversary of Crizal® in 2022 to unveil a new line of coatings.     

Crizal® coatings act as an invisible shield against glare, scratches, smudges, dust and water. They protect the eyes and lenses, while amplifying the correction through protection, and provide a feeling of ease and uninterrupted visual comfort.

For the brand’s 30th anniversary, the Essilor® R&D team has expanded the range of properties of Crizal® products.

Two new coatings are available for surfaced and finished lenses: 

  • Crizal® Sapphire™ HR coating
  • Crizal® EasyPro coating

Additionally, Crizal® Rock™ replaces Crizal® Kids coating on Essilor® Stellest™ HR lenses to provide children with an excellent myopia control solution.

The Essilor® Crizal® Story: Beyond Clarity of Vision

In 1992, the Essilor® Research and Development teams, led by Alain Colonna, revolutionized the world of anti-reflective coatings with Crizal®.

The success and quality of this coating is based, among other things, on a thorough understanding of the daily hassles of eyeglass wearers:

  • 80% of wearers experience glare indoors or outdoors
  • 72% clean their lenses frequently to remove dust or fingerprints
  • 47% of wearers replaced their damaged lenses due to scratches and wear

“Not only did we manage to combine several nanoscopic layers of mineral elements that form an antireflective coating on organic lenses, but we also managed to replicate the production process everywhere in the world without any compromise on the coating quality,” said Alain Colonna.

Since the launch of the first Crizal® coating generation, Essilor® experts have been reinventing Crizal®, innovating and redefining the standards of antireflective coatings. 

In 2022, after 4 years of research, followed by rigorous technical and consumer tests, the new generation of Crizal® coatings was launched, including:

  • Crizal® EasyPro is the anti-reflective coating that is three times easier to clean after extensive smudging vs premium competitors thanks to its High Surface Density Process Technology™.
  • Crizal® Rock™ is the best combination against scratches and smudges, embedding the same easy-to-clean technology as Crizal® EasyPro in addition to being up to 70% more scratch-resistant versus previous generation Crizal thanks to the High-Resistance Technology™.
  • Crizal® Sapphire™HR is the best antireflective coating overall integrating the same technologies as Criza Rock™ and 360° multi-angular technology that results in best-in-class transparency8.

Crizal® compiles in a single product multiple nanoscopic layers that confer benefits to the wearer’s eyes and lenses: antireflection, easiness to clean, scratch resistance, dust and water repellency and protection against UV rays.

Click HERE for the full press release.

Expanded Partnership between Optometry Giving Sight & VuePoint IDS

Optometry Giving Sight (OGS) is pleased to announce a newly expanded partnership with VuePoint IDS publications, including CRO (Clinical & Refractive Optometry) Journal and Optik Magazine for the 2023 calendar year. VuePoint IDS, a long-time supporter of OGS, was honored at the Beacon of Light Recognition Event held at Vision Expo West this past September in Las Vegas. The event recognized those individuals and companies that had generously donated more than $100,000 to OGS over the lifetime of the organization so it could meet its mission to end preventable blindness and vision impairment in underserved communities around the world.

This longstanding partnership will be expanded during 2023. VuePoint IDS will provide more than $100,000 of in-kind advertising to OGS in 2023 alone, across all of its Optik print and digital publications, as well as its Clinical & Refractive Optometryonline continuing education platform, enabling OGS to reach an audience it may not have had easy access to before. The type and level of market saturation and reach being made available with this expanded partnership will enable OGS to continue to meet its mission to reduce the prevalence of preventable blindness and vision impairment.

Doctors of Optometry will also be able to donate to Optometry Giving Sight when registering for CE courses through CRO.

Click HERE for the full press release.

Awards, Education and Independents – 100% Optical Announces Exciting Program for 2023

The organizers of 100% Optical have once again pledged to champion independent eyewear designers and manufacturers, with its biggest line-up ever when the three-day show returns in 2023, from 25-27 February at ExCeL London, UK.

Focus on Independents
A record number of its exhibitors will be independent frame designers, featuring independent brands including VAVA Eyewear, Vysen Eyewear, Salt, Nine Eyewear, Studio Optx and Bevel, and FFIN, who will be showcasing their latest innovations and designs which hero sustainability and environmentally friendly materials at the 2023 show. 

Furthermore, there will be an exciting new feature which further champions independent eyewear and sustainability.

Situated in the Eyewear section of 100% Optical, Makers Corner will be an area that highlights creative makers and designers in the optical industry. 

Nathan Garnett, 100% Optical show director, commented: “100% Optical was born out of a desire for independent frame designers and manufacturers to have a London based international show which is why independents have always been a highlight and key focus and this year is no exception. We’re taking it a step further in 2023 with a newly added Makers Corner featuring interactive sessions which shine a spotlight on unique crafters creating innovative optical designs that hero sustainability. Keep your eyes peeled for updates on this exciting new feature at 100% Optical in the coming weeks.”  

100% Optical has also revealed the judging panel for the Love Eyewear Awards, which are dedicated to celebrating the exciting world of eyewear, showcasing and promoting all things optics amongst independent and major designers, manufacturers and retailers.

Nathan Garnett added: “It’s not only been the number of entries that have blown us away this year, but the quality – and from some of the biggest names in the industry. The Love Eyewear Awards are growing year on year and since premiering in 2020 they’ve quickly become a calendar staple in the optical world.”

The shortlist will be announced on January 16, 2023, followed by the official awards ceremony which will be held at 100% Optical on February 25th 2023.

This year, there are a total of 12 diverse categories, including New Designer 2023, Sustainable Frame of the Year and Kids Frame of the Year.

Organizers have also announced the launch of 100% Optical’s wide-ranging 2023 education program, alongside a new process for delegates to book their places at the hugely popular CPD sessions during the show. 

Details of the first phase of the program are being released today (October 24th), with further releases of sessions in November and December. Bookings will open in early January, with priority access given to delegates registered in advance.

In collaboration with the AOP, the event’s longstanding education partner, 100% Optical will once again deliver a world-class education program, with the first release ready to view here.

A myriad of topics and opportunities will be available, with key elements including:

Main Stage
Sunday – Elizabeth Lumb will explore what more can we all do to speed up the changes needed within the profession to slow down the progression of myopia.

Monday – Miriam Minihan will discuss the most common vitreoretinal conditions and outline how to recognise them, the degree of referral urgency and how they are managed.

AOP Lounge
A series of peer review sessions will take place across all three days and will also feature content delivered by CooperVision and Johnson & Johnson Vision.

Future Practice Hub
Will feature a range of clinical sessions across all three days in four distinct areas.

Dispensing Workshop
A broad suite of content will be provided to meet the needs of all registrant types including dealing with complaints, myopia management and highlight the role of the dispensing optician.

Optical Academy
This hub will host a packed schedule of activity including a session to showcase the role of independent prescribers, discussed-based content on the use of OCT in contemporary practice and a workshop on scleral contact lenses. 

Dr Ian Beasley, AOP head of education and Optometry Today clinical editor, commented: “As the official education partner, the AOP is delighted to deliver a world-class program of education once again. As the new CPD cycle enters its second year, attendees will have the opportunity to meet the GOC’s requirements at an early stage in the year, consolidate and update their knowledge on key clinical topics and network with clinical and commercial contacts.”

100% Optical brings together nearly 10,000 optical professionals from across the globe. To register for free, go to 100percentoptical.com

Click HERE for the full press release.

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