Safilo Group announces its return to Vision Expo West.  Safilo will be present with a newly designed booth space from which to greet all show attendees from Thursday, September 15^th to Saturday, September 17^th. 

 (The Park – Booth #P14022)

“Vision Expo West is an amazing opportunity for us to support our industry and celebrate our people, products and heritage with our customers. We are excited to be present in very impactful ways with our inviting new open booth concept, educational offerings, two customer events and industry sponsorships. It’s also the perfect occasion to officially, as well as publicly, unveil our new campaign for North America in which we are defining “partnership” – with a fresh new approach, reinforcing our focus on embracing modern ideas – while showcasing our incredible Safilo team and all that they do,” says Rinaldi Ceroni. 

The open concept booth will provide a very welcoming and inviting environment with seating areas to meet and greet and reconnect with Safilo.  The front area of the booth will feature Safilo’s newest Carolina Herrera collection, which launched at Vision Expo East in March, while the interior space will serve as a lounge area with a large video screen and additional monitors.  Several frame brands will be showcased inside the booth including Carrera, BOSS, kate spade new york, and Under Armour.The back of the booth will include an additional seating area with product housed in the center.  A dedicated order-writing area will provide an exclusive selling environment for customers and sales representatives to view the company’s complete product portfolio.

For its 60^th anniversary in North America, Safilo celebrates its commitment to People, Product and Planet with an exciting new campaign for North America, starring several Safilo USA employees and sales team members, which will make its formal debut inside the Safilo booth at Vision Expo West.

In line with the corporate purpose-led strategy, the new North American campaign is a “twist” on presenting definitions for important key words such as Vision, Connect, Product, Service and People that commensurate with the company’s values and promise.  

60^TH ANNIVERSARY CELEBRATION

On Friday, September 16^th at 2:30pm (PT), show attendees, Safilo’s customers and the media are invited to the Safilo booth to join Safilo Group’s CEO Angelo Trocchia and the new President & CCO of North America, Francesco Rinaldi Ceroni, for a celebratory prosecco toast – complete with customized cookies – to commemorate Safilo Group’s 60^th anniversary of commercial presence in North America.

Click HERE for the full press release.

A former University of Waterloo professor has made the largest donation to the School of Optometry & Vision Science in the institution’s history.

On Thursday, the university said it received a gift of $1.5 million from George Woo, a former UW professor and student, and Judy Woo.

“The University will celebrate with the naming of the George & Judy Woo Centre for Sight Enhancement at a ceremony taking place Thursday,” the institution said in a media release.

George Woo earned his optometry degree at Waterloo in 1964 and taught in the School of Optometry & Vision Science for 26 years.

The university said he developed the low vision program at Waterloo and was the founding director of the Centre for Sight Enhancement, which will now bear his name.

According to his biography on the UW website: “All our children grew up in Waterloo,” said Woo. “We enjoyed ourselves enormously in those years at the University of Waterloo, and participated in all kinds of activities around the city during that period.”

Woo now lives in Hong Kong and is the dean of the faculty of health and social sciences and chair professor of optometry at the Hong Kong Polytechnic University.

Source: University of Waterloo School of Optometry