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Transitions Appoints Mathieu Arsenault as Channel Marketing Manager, Canada

Transitions Optical Canada has announced the hire of Mathieu Arsenault as Channel marketing manager, Canada. In this role, Arsenault will oversee responsibilities including developing and implementing key account marketing strategies that align with retailers and partners in Canada to build the Transitions® business, planning and managing consumer marketing and many more leading key initiatives.

“Mathieu’s previous experience as the Transitions brand manager at Essilor Canada for the last three years gives us great confidence that he will excel in his new position as Channel marketing manager of Transitions Optical Canada,” says Isabelle Tremblay, Director of sales and Marketing for Transitions at Essilor Group Canada. “His strong knowledge of the Transitions brand, diverse marketing skills, and experience managing key accounts make him an important asset to the Transitions team.”

Arsenault’s experience includes over 20 years in the marketing industry with a strong set of marketing skills. Prior to his current role with Transitions Canada, Arsenault worked as Transitions brand manager for Essilor Canada, marketing product manager at L’Oreal Canada, and freelance marketing with Adhérence Marketing.

Click HERE for the full press release.

Pender: A Classic Styling by AYA

Pender draws upon vintage references and combines contemporary cool. With a unisex profile, this bold square shaped frame has a medium size fit. Available in a classic gloss black with smoke colored lens or a sophisticated tortoise with brown lens. Stunning Orca Mother & Daughter artwork by Corrine Hunt.

Distributed by: www.claudiaalan.com

opti 2023 Set to Start Two Weeks Earlier

opti 2023 is to be held from January 13 to 15. The ophthalmic optics sector will be able to start the new year and lay the foundations for successful business deals at the Fairground Munich two weeks earlier than planned. 

Exhibition Director Bettina Reiter said: “We want to leave the pandemic-related lean period far behind us and go on the offensive to create the best possible framework conditions for the industry. Next year, it will be 15 years since the well-known and established January date became the perfect launch pad into the new year for the ophthalmic optics sector in the German-speaking region.”  

The date for opti 2024 has also been set. The international trade show for optics & design has secured the mid-January spot once again and will form the meeting point for the industry from January 12 to 14.

Click HERE for the full press release.

Transitions Announces New “From Screens to Sun. Face the Light.” Campaign

As screen time and exposure to harsh lighting, both indoors and out, continues to rise for eyeglass wearers, Transitions Optical’s new campaign— “From Screens to Sun. Face the Light.”—aims to reinforce the superiority of itslenses in helping to enhance the vision experience and protect the eyes from ultraviolent rays and harmful blue light, indoor and outdoor.

Need for Dynamic, Light Protective Eyewear Amplified

A recent Transitions Optical study found that since the beginning of the COVID-19 pandemic, 66% of prescription eyeglass wearers said they spend more time in front of digital screens and 22% of consumers report spending more time going outside into bright sunshine.

As a consequence, eyeglass wearers are becoming more aware of the important role lenses play in helping to protect and preserve their eye health—with 75% agreeing that lenses should help to protect from both ultraviolet light and harmful blue light.

Eyecare professionals have also taken note of the pandemic’s effect on their patients’ eye health. In fact, more than 70% of eyecare professionals agree that their patients have become more focused on eye care and protection since the pandemic began.

“Increased exposure to ultraviolent rays and harmful blue light emitted by the sun, harsh indoor lighting and electronic devices are putting consumer’s eyes into overdrive,” said Brian O’Neill, Global Vice President Innovation, Technology & Operations, Transitions Optical. “Our new campaign is reinforcing the superiority of Transitions lenses when it comes to helping eyeglass wearers to face the intense light situations they encounter in their daily lives.”

Cick HERE for the full press release.

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