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Alcon Canada Announces Launch of TOTAL30®

Alcon

Alcon announced plans to launch TOTAL30® in Canada, the first-and-only monthly replacement Water Gradient lens that feels like nothing, even on day 30. Using Alcon’s proprietary Water Gradient material first introduced with DAILIES TOTAL1® contact lenses, TOTAL30® delivers a premium wearing experience for reusable contact lens wearers, according to the company.

“We are very excited to add TOTAL30® to the TOTAL® brand portfolio, said Chris Dyk, Country Business Unit Head, Vision Care. “Despite approximately two-thirds of contact lens wearers continuing to choose reusable lenses, innovation in this sector has lagged behind daily disposables for over a decade. That changes today. TOTAL30® delivers a reusable lens with a Water Gradient surface that remains durable for a full 30 days, helping Canadians see brilliantly.”

According to Alcon, TOTAL30® lenses are clinically shown to feel like nothing, even on day 30, giving contact lens wearers an exceptional wearing experience in a reusable lens. Alcon capitalized on its proprietary Water Gradient contact lens material to provide a reusable lens that approaches 100% water at the surface, so all that touches the eye is a gentle cushion of moisture. 

“Striving for clear vision shouldn’t mean sacrificing on comfort,” said Dr. Christine Misener, O.D. at the Ancaster Eye Clinic. “For my patients who wear monthly reusable contact lenses, the introduction of TOTAL30® will be an exciting new option to consider when they’re looking for a premium wearing experience.”

The reusable, Water Gradient design of TOTAL30® is made possible by the introduction of new biomimetic CELLIGENT® Technology. CELLIGENT® combines a biomimetic surface and a unique lens chemistry to help resist bacteria and lipid deposits.

Click HERE for the full press release.

Neurolens Partners with Riverside Opticalab Group

Neurolens announces that Riverside Opticalab Group Ltd will be the lab manufacturer and distributor for Neurolens customers in Canada moving forward. With this new partnership, Neurolens providers can expect excellent customer service, superior product quality, a wider product offering and faster delivery times.

“As we strive to deliver a best-in-class experience to our Canadian eye care providers, we have actively sought a production partner that will deliver lenses to our standards while maintaining exceptional customer service,” said Pierre Bertrand, Chief Executive Officer of Neurolens. “Riverside Opticalab Group has a first-class reputation in Canada, and we knew from our first meeting that they were an ideal partner for Neurolens as we expand our capabilities into this promising market,” Bertrand added. 

Current and new Neurolens providers have been transitioning to Riverside Opticalab Group in a phased approach over the last months.

Under the leadership of Sylvain St-Gelais President of Riverside Opticalab Group Ltd, the organization has become a recognized eyewear innovator and industry pioneer. “Riverside Opticalab Group Ltd has positioned itself as a ground-breaking entity that has brought high-end solutions to our valued customers,” said Sylvain St-Gelais. “Being the distributor of Neurolens is a natural fit as our two organizations are relentlessly customer-centric and committed to giving eye care providers more opportunities to positively impact their patients.”

Click HERE for the full press release.

WestGroupe’s OTP Collection Makes Eco-Friendly Look Good!

Perfect for those looking to make a fashion statement, OTPS-2016 features one of the biggest eyewear trends for 2022: the chunky rectangular shape. Adding to its undeniable appeal is its eco-friendly character, with biodegradable acetate and sustainable TS lenses, which take less energy to produce than traditional sun lenses. This bold yet classic style is available in three colourways.

Distributed by: www.westgroupe.com

Specsavers Launches First Integrated Marketing Campaign in Canada

Specsavers

Specsavers have launched its first integrated marketing campaign in Canada, entitled ‘That’s Specsavers Love’.

The 45-second TV spot has a tongue-in-cheek approach, that turns common phrases about eyes into unexpected clinical statements using a sensual background music and a 1970s style voice-over.

The spot doesn’t fail to also communicate the company’s value-driven eyewear positioning with explicit price promotion. Television media is complemented with print, digital, social media, public relations, and a partnership with the Vancouver Canucks.

“We are thrilled to show Canadians what Specsavers is all about – the campaign perfectly reflects why Specsavers has become a household name and a market leader in the 10 other countries we operate in,” said Catherine Walsh, Director of Marketing, Specsavers Canada. “Another example of the standout Specsavers marketing the brand is appreciated for in many countries, this campaign reflects our promise of inclusive, expert eye care and stylish value-driven eyewear – all with a human touch and prioritizing communities around each individual Specsavers location. That’s Specsavers Love.”

The first wave of the integrated marketing campaign will run for a three month period from January 24 to April 30, 2022 in British Columbia.

The campaign includes 15, 30 and 45-second videos across social media and television, a 30-second spot on radio, as well as print ads. ‘That’s Specsavers Love’ campaign will also come to life through in-store signage, digital banners, organic social media content and public relations.

In addition, to support the company’s marketing efforts, it has partnered with the Vancouver Canucks on TV spots on Sportsnet Pacific, billboard animation and a Closer Look integration tapping into an element of the game that commands a second look.

The campaign will run in other markets in Canada as Specsavers enters new provinces.

Link to Full Release

New Paper Examines Top 10 Myths About Fitting Soft Contact Lenses

Centre for Ocular Research & Education (CORE)

A new peer-review paper from the Centre for Ocular Research & Education (CORE) seeks to shift persistent views about contact lenses that are no longer accurate based on current evidence. Addressing common myths and misconceptions in soft contact lens practice (Walsh K, Jones L, Moody K) has been published by Clinical and Experimental Optometry, the official journal of Optometry Australia, the New Zealand Association of Optometrists, and the Hong Kong Society of Professional Optometrists.

The work offers contemporary evidence that challenges ten legacy perspectives held by eye care practitioners, which can prevent optimal patient care and business success. Members of the eye care community can download the complete publication at no cost via Open Access.

“In 1992, Nathan Efron explored a variety of common myths and mistruths around the fitting and wearing of contact lenses. Remarkably, three decades later, more than half of the current misconceptions we’ve identified were also acknowledged in those original papers. While there has been extraordinary technological and clinical progress over that same time, it has proven more difficult to shake off some long-held incorrect views and established clinical practices,” said Lyndon Jones, CORE’s director.

The authors grouped the top ten present-day myths into three broad categories—contact lenses and care systems, patient-related concerns, and business focused barriers—then reviewed each with clear evidence-based data and practical guidance. The misconceptions include:

  1. Increasing oxygen transmissibility improves lens comfort,
  2. Hydrogels should no longer be fitted,
  3. Patients will be more successful wearing contact lens materials that demonstrate low levels of deposition,
  4. When a patient reports discomfort, the first—and most appropriate—option is to change the lens,
  5. Young children are less successful with contact lenses,
  6. Multifocal fitting is not successful,
  7. Wearer non-compliance can make contact lens wear just too risky,
  8. Patients with low astigmatism do fine with spherical lenses,
  9. Focusing on growing my contact lens business is too time-consuming,
  10. And my contact lens business will not grow because as many patients as I fit end up dropping out.

Evidence was available to debunk nine of the ten beliefs. This opens the door for eye care practitioners to recommend and successfully fit contact lenses to a wide range of patients, from children through to seniors, using all soft lens material types and replacement frequency options. The literature review also demonstrates the business benefits of contact lens practice through proactive recommendation and paying attention to factors that drive successful wear and reduce drop out.

Click HERE for the full press release. 

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