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October 27, 2021October 27, 2021

SILMO PARIS 2021, The Enthusiasm!

SILMO PARIS welcomed cheerful professionals who were thrilled to gather, converse, do business, show and share in the incredible energy of the optical and eyewear industry.

“We were uncertain we would succeed, but we were also convinced that the trade fair would have to occur to get real-life business rolling again,” says Amélie Morel, Chairwoman of SILMO Paris. “We are the first great international trade fair in our sector to have reopened, and we felt a form of responsibility to succeed in organising this gathering of all the industry’s professionals. I would like to take this opportunity to thank all the companies, partners, exhibitors and visitors who contributed to the triumph of this event.”

After long months in virtual mode, the professionals indeed affirmed the necessity of seeing each other again at a trade fair, a not-to-be-missed crossroads for innovation and creativity, expertise and knowledge, discovery and discussion. In a reduced format featuring a bright setting of stimulating yellow and futuristic orange, SILMO PARIS assembled all the elements that make it attractive and unique: its five-star reception, the SILMO d’OR awards, SILMO NEXT, TRENDS by SILMO, SILMO TV, and more.

500 exhibitors were present, principally of European origin, since the usual Asian representatives (from China, Japan and Hong Kong) were prevented from travelling. Nearly 19,000 visitors – 63% French and 37% foreign – headed for Paris-Nord Villepinte to immerse themselves once again in the festive and yet very business-like atmosphere of this trade fair.

While SILMO NEXT – the marketplace of the future – unveiled the latest frames trends and addressed concrete futurology themes (CSR, new materials, responsible production, connected glasses, and so on), the SILMO d’OR awards promoted the best in creation and innovation. Jean-Christophe Leblanc, Jury President of this 2021 edition, pointed out the great diversity and extent of the applications submitted, “in terms of shapes, designs, colours, materials and expertise. We brought special attention to the creativity and novelty of the models presented. There were a lot of designs that we fell in love with, and we had a lot of discussions, but in the end, the models we selected were all natural winners.”

Click HERE for the full press release.

Öga, Where Style Rimes with Comfort

True to its reputation, Öga innovates once again by offering a model with fine and contemporary lines for today’s man who wants to assert his style effortlessly. With a revisited retro look, this frame, made of an acetate with a captivating gradient, is enhanced with an embossed pattern at the top.

Embossed detail which is repeated at the tip of the temple, the latter being in beta titanium for increased comfort. A versatile model that will elevate all the looks.

Featured model: 10159O

Distributed by Morel Canada: morel-france.com

October 21, 2021October 21, 2021

EssilorLuxottica Receives Approval to Complete Acquisition of Lenstec

EssilorLuxottica has received approval from the Competition and Markets Authority in the UK to move forward with its proposed acquisition of the Lenstec Optical Group shareholding from owners Nigel Castle and Gerard Donovan.

Chrystel Barranger, President of Wholesale EMEA at EssilorLuxottica, commented, “We are delighted that we are now able to progress towards reinforcing our partnership with Lenstec, allowing us to improve access to EssilorLuxottica’s wide range of product offering to British consumers.”

Lenstec’s Managing Director, Nigel Castle, commented, “We are excited to continue our journey within EssilorLuxottica. This partnership allows us to both strengthen and extend our products and service offering to our valued customers, whilst retaining the same customer intimacy, service and solutions our customers have come to expect.”

Lenstec operates from three sites across the UK and enjoyed a turnover of £22 million in 2019. The deal is expected to close during 2021.

Click HERE for the press release.

October 20, 2021October 20, 2021

Global Varilux Summit 2021: A Virtual International Event

On November 10^th – 8 pm HNE, the Essilor Vision Care Center will host its first-ever global digital event designed to explore the new horizons in presbyopia, hosted by Dr. Howard Purcell, OD, FAAO, President & CEO of the New England College of Optometry (USA).

Through breakout and plenary sessions, Essilor R&D representatives and renowned experts from around the world will share the cutting-edge scientific developments in presbyopia correction. They will also provide Varilux wearers’ feedback coming from research studies and present the latest consumer insights and peers’ best practices.

Join the Varilux Community and connect with your peers

10,000+ industry professionals – prescribers, opticians, dispensers and students – are expected from around the world at the Essilor Vision Care Center, a virtual place that combines the latest information and innovations in vision care, for a powerful and memorable experience.

To register, ECPs can connect HERE or contact their Essilor Business Consultant.

Click HERE for the full press release.

October 20, 2021October 20, 2021

Nikon Lenswear’s Campaign Brings ‘Having an Eye for Detail’ to a Whole New Dimension

Nikon Optical Canada launches a new national consumer campaign “Everything Starts with a Detail”. Inspired by Nikon’s precision in uncovering the details that can change the course of a life, this campaign is part of a large-scale international deployment.

AT THE GENESIS

The campaign builds on its brand heritage and its well-earned reputation. Precision is a pillar of Nikon’s philosophy, from innovation to customization, yet for this new campaign, Nikon Lenswear introduces precision as a means. A means to reach a goal, to achieve, to change perception. Only precision gives people the ability to perceive hundreds of elements that make a scene perfect, elements that are insignificant at first glance, elements that are…. just details.

CANADIAN CAMPAIGN LAUNCH PLAN AND A NEW, CONSUMER-FRIENDLY WEBSITE

This coast-to-coast campaign starts this October until December 2021 and will provide over 14 million impressions across Canada. The Nikon Lenswear brand will be revealed to consumers across the country through significant advertising efforts namely in fashion and luxury magazines such as Elle Canada, Elle Quebec, Dolce and Mixte magazines. A drive to store campaign will also be promoted targeting high potential consumers and a complete social media plan will be deployed. In addition to this campaign launch comes the launch of a new, sleek and user friendly consumer website designed to educate consumers on eye health, various lens types and where to go to purchase eyeglasses.

As part of the global campaign, Nikon Lenswear embarked on the making of a short film in which a seemingly negligible detail plays a central role. Something as subtle as a detail can initiate something as important as a true love story or a beautiful friendship: