Blog

October 20, 2021October 20, 2021

Global Varilux Summit 2021: A Virtual International Event

On November 10^th – 8 pm HNE, the Essilor Vision Care Center will host its first-ever global digital event designed to explore the new horizons in presbyopia, hosted by Dr. Howard Purcell, OD, FAAO, President & CEO of the New England College of Optometry (USA).

Through breakout and plenary sessions, Essilor R&D representatives and renowned experts from around the world will share the cutting-edge scientific developments in presbyopia correction. They will also provide Varilux wearers’ feedback coming from research studies and present the latest consumer insights and peers’ best practices.

Join the Varilux Community and connect with your peers

10,000+ industry professionals – prescribers, opticians, dispensers and students – are expected from around the world at the Essilor Vision Care Center, a virtual place that combines the latest information and innovations in vision care, for a powerful and memorable experience.

To register, ECPs can connect HERE or contact their Essilor Business Consultant.

Click HERE for the full press release.

October 20, 2021October 20, 2021

Nikon Lenswear’s Campaign Brings ‘Having an Eye for Detail’ to a Whole New Dimension

Nikon Optical Canada launches a new national consumer campaign “Everything Starts with a Detail”. Inspired by Nikon’s precision in uncovering the details that can change the course of a life, this campaign is part of a large-scale international deployment.

AT THE GENESIS

The campaign builds on its brand heritage and its well-earned reputation. Precision is a pillar of Nikon’s philosophy, from innovation to customization, yet for this new campaign, Nikon Lenswear introduces precision as a means. A means to reach a goal, to achieve, to change perception. Only precision gives people the ability to perceive hundreds of elements that make a scene perfect, elements that are insignificant at first glance, elements that are…. just details.

CANADIAN CAMPAIGN LAUNCH PLAN AND A NEW, CONSUMER-FRIENDLY WEBSITE

This coast-to-coast campaign starts this October until December 2021 and will provide over 14 million impressions across Canada. The Nikon Lenswear brand will be revealed to consumers across the country through significant advertising efforts namely in fashion and luxury magazines such as Elle Canada, Elle Quebec, Dolce and Mixte magazines. A drive to store campaign will also be promoted targeting high potential consumers and a complete social media plan will be deployed. In addition to this campaign launch comes the launch of a new, sleek and user friendly consumer website designed to educate consumers on eye health, various lens types and where to go to purchase eyeglasses.

As part of the global campaign, Nikon Lenswear embarked on the making of a short film in which a seemingly negligible detail plays a central role. Something as subtle as a detail can initiate something as important as a true love story or a beautiful friendship:

Click HERE for the full press release.

October 20, 2021September 28, 2021

Nomad, or the Nuances of the World

This unconventional feminine frame will amaze, not only with its double colouring reminiscent of the Mediterranean waters, but also by the geometrical pattern that adorns the temple. This form, classic in appearance, is metamorphosing into an icon of design thanks to its contrasting and superimposed line, following the brow bone. The perfect frame to brighten up any look.

Featured model: 40140N

Distributed by Morel Canada: morel-france.com

October 20, 2021October 20, 2021

Transitions Academy Celebrates 25 Years with In-Person Live Event

The Transitions team looks forward to welcoming attendees in person to the 25^th Transitions Academy on January 16 – 19, 2022 at the JW Marriott Grande Lakes in Orlando, Fla.

“This upcoming event will mark 25 years of Transitions Academy and we can’t wait to celebrate this milestone and the future trajectory of the optical industry with attendees,” said Chrystel Barranger, president of Wholesale EMEA at EssilorLuxottica and president Essilor Photochromics and Transitions Optical. “The energy and excitement that we share with our partners during Transitions Academy is truly unique, and we’re already working hard to create another unforgettable experience together.”

Industry professionals can earn an invitation to attend Transitions Academy 2022 through the following ways:

Become a Transitions Innovation Award Finalist – The awards are open to optical industry professionals, educators, retailers, optical laboratories and independent eyecare professionals and practices in the U.S. and Canada.
Nominations for all Transitions Innovation Awards will be accepted online from October 1 – 31, 2021.

Ask Your Lens Supplier Representative – Industry professionals should let their Transitions^® lens supplier know they would like to register for Transitions Academy. Many lens suppliers are providing opportunities for customers to earn their way and attend.

Become a Transitions Change Agent – Transitions Optical is recruiting ECPs who are Generation Z or millennials, or serve many Generation Z or millennial patients, and are looking to change the conversations their peers and patients are having around Transitions lenses.Visit TransitionsPRO.com/ChangeAgent to apply.

Request a Spot / Nominate Someone to Attend – Although Transitions Academy is an invitation-only event, spaces are reserved for interested industry professionals from North America. Those interested can request to attend at TransitionsAcademy.com.

Join the Speaker’s Bureau – qualified industry speakers can email Transitions customer service (cservice@transitions.com) to learn more about becoming a part of the Transitions Speakers Bureau.

Click HERE for the full press release.

October 18, 2021October 18, 2021

Making Informed Decisions About your Professional Career

The employment market in eye care has always been a challenge but today, catalyzed by the new opportunities from eyecare organizations and individual practices eager to acquire new talent, the challenges, options and opportunities are greater than ever.

An overview of the employment situation will be shared with attendees as well as some sage advice from employment gurus.

Hiring organizations will provide insights into their culture and benefits. Attendees will be able to meet with the leaders behind Canada’s largest organizations and get first-hand perspectives. OD members of the Canada’s largest optometric buying groups share their perspectives on independent optometry.

This interactive event is ideal for early career stage eye care practitioners looking to chart their course and those, at any career stage, considering upon a change in direction.

SPEAKERS:

Tim Brennan, Chief Innovation Officer, FitFirst Technologies
Dr. Michael Naugle, VP Optometric Partnerships, FYidoctors
Dr. Daryan Angle, VP Business Development, IRIS Group
Dr. Laurie Lesser, Eyecare Director, Canada/UK, Bailey Nelson
Nicholas Perry, Cofounder & Managing Director, Canada/UK, Bailey Nelson
Dr. Kyla Hunter, Aurora Eye Care, Grande Prairie, AB, Eye Recommend
Dr. Trevor Miranda, Cowichan Eyecare BC
Dr. Maria Sampalis, Founder & Owner, Corporate Optometry
Naomi Barber, BOptom, Director of Optometry, Specsavers

All events will be hosted and moderated Roxanne Arnal, OD, Certified Financial Planner. Dr. Arnal brings a unique combination of experience as a former independent practice owner and certified financial planner to the proceedings.

Mingle with your colleagues and presenters in conversation rooms following the presentations.

INTERACTIVE MEETING FORMAT, INCLUDING: