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October 4, 2021September 28, 2021

The Skinny on Scott Harris Ultra-Thin Acetate

SH UTX combines handmade acetate with high-tech heat compression, resulting in ultra-thin acetate that is 50% thinner than traditional materials for a lighter and more comfortable look.

Paired with stainless steel temples, SH UTX looks are lightweight, but heavy on style. The embedded hinge boasts a seamless transition from front to temple and is fully adjustable using a two-screw system.

Featured model: SHX-008 col. 3 – Denim/ Graphite

Distributed by Europa: www.europaeyewear.ca

October 1, 2021October 1, 2021

EssilorLuxottica’s Breakthrough Innovations Showcased and Awarded at SILMO 2021

EssilorLuxottica was recognized with a “Silmo d’Or” award for its latest breakthrough innovation, Transitions XTRActive Polarized lenses, at the 2021 edition of the leading international optics tradeshow, SILMO Paris (24-27 September 2021).

The Company also took the opportunity of this flagship trade event to present other major innovations, including Ray-Ban Stories, the next generation of smart glasses and the first product resulting from EssilorLuxottica’s highly anticipated collaboration with Facebook, confirming its plan to expand availability to new countries, including France, by Q1 2022.

“We are proud to showcase the innovation capabilities that EssilorLuxottica can bring to the industry, with groundbreaking products such as Ray-Ban Stories, along with cutting-edge vision correction solutions and equipment that help ECPs power their practices. We are honoured to receive the ‘Silmo d’Or’ for the Transitions XTRActive Polarized lenses. All these innovations are a testament to our constant effort to push the boundaries. We would like to thank all our teams that have contributed to making this first Silmo participation under the EssilorLuxottica banner a success,” commented Chrystel Barranger, President Europe at Essilor and President Transitions Optical, and Massimiliano Mutinelli, President Wholesale EMEA and APAC at Luxottica.

Major innovations presented during SILMO 2021

These are some of the Company innovations presented at the event:

Ray-Ban Stories, the next generation of smart glasses developed in collaboration with Facebook, announcing its plan to expand availability to new countries, including France, by Q1 2022
Essilor Stellest lenses, the culmination of 30 years of research to correct myopia and slow its progression in children
Ray Ban Authentic, the first branded and genuine complete pair from EssilorLuxottica, combining the style of Ray-Ban frames and Essilor’s expertise in vision
Vision-S 700, the state-of-the-art immersive refraction station, that was nominated for a Silmo d’Or in the “Equipment” category
Transitions XTRActive New Generation and Transitions XTRActive Polarized lenses

The worldwide distribution of Transitions XTRActive Polarized will be accelerated in the coming months.

Click HERE for the full press release.

October 1, 2021October 1, 2021

Transitions Announces Winners of the 2020 Transitions Innovation Awards

Transitions Optical has named the winners for its annual Transitions Innovation Awards program, which recognizes both individuals and companies for their innovative efforts to support Transitions^® lenses.

The 2020 Transitions Innovation Award winners include:

Rachel Hill (St. Catharines, Ontario), Transitions Brand Ambassador winner
Vision Care Centre (Scarborough, Ontario), Best in Training winner
Webb Eyecare (Alliance, Bridgeport, and Scottsbluff, Nebraska), Best in Marketing winner
Lunetterie Milot, Canada Eyecare Practice of the Year winner

“Our Innovation Award winners and finalists approached the difficult year of 2020 as an opportunity to rejuvenate their efforts around Transitions lenses,” said Drew Smith, director, North America Channels, Transitions Optical. “We celebrate all of the winners and finalists for their creativity and resiliency that led to their incredible achievements.”

Additionally, submissions for the 2021 Transitions Innovation Awards Program are now open at Transitions.com/Awards. Entries are open to independent eye care professionals and practices; optical industry professionals and educators; national and regional retailers; and optical laboratories. The seven Transitions Innovation Awards categories include:

2021 Transitions Brand Ambassador (Individual-only award)
U.S. Retailer of the Year
Canadian Retailer of the Year
Eyecare Practice of the Year U.S.
Eyecare Practice of the Year Canada
Best in Training
Best in Marketing

Nominations for all Transitions Innovation Awards will be accepted online (at Transitions.com/Awards) until October 31, 2021. To enter, candidates must complete a nomination form and detail their 2021 efforts in the following evaluation areas: commitment and inspiration, goals, plan and creativity, and impact and results.

All finalists in each category will receive a trip for two to the 2022 Transitions Academy taking place on January 16 – 19, 2022 in Orlando, where the winners will be announced. Award finalists will be notified in November to secure travel plans.

Click HERE for the full press release.

October 1, 2021October 1, 2021

Fall Fashion Picks by IMAGINEM Ambassador Wendy Buchanan Featured in ShopVISION.

Wendy Buchanan, Registered Optician and Image Consultant, is a regular fashion and style contributor to Optik Magazine and an IMAGINEM Magazine Ambassador.

At the invitation of ShopVISION, a new digital sourcing solution for optical and optometric professionals launched by Vision Expo and Reed Exhibits, Wendy has curated her fall fashion favourites.

“I love eyewear with elements of extraordinary, always mindful of how I can elevate personal brand with wardrobes of eyewear”, says Wendy.

Here are Wendy’s pics:

Fusion Eyewear blends together a soft muted palette of color that instantly made me relax and swoon with delight at the same time. The beautiful color gradient moves the eye up on the face and then softly down with a splash of soft pink. Click here to visit Fusion Eyewear Inc’s showroom on ShopVISION.

Face A Face in Vibrant Electric Blue. At first glance, I was instantly energized and felt inspired to dance with this bright combination of color masterfully designed in a sleek rectangle. Click here to view Face A Face’s showroom on ShopVISION.

A showstopper in ocean blue this trendy round from State Optical Co. opts to state its coolness with shape in an understated metal to inspire creativity but not distract. Click here to view State Optical Co.’s showroom on ShopVISION

Poets Eyewear has found the balance with asymmetry by repeating design lines and making use of vibrant color blocking. This stunning piece of art makes for an easy wear on the face. I want 2 or maybe 3! Click here to view Poets Eyewear’s showroom on ShopVISION.

Sparkle without stones will always shine. The versatility with this laser cut acetate from Lamarca allows for a put together every day look for the romantic who loves glitz. Click here to view OV + Lamarca’s showroom on ShopVISION.

Bold and Beautiful, this eye accessory had to make the cut to honor the people who really do not care to blend in. Handcrafted by Cibelle Eyewear, this creative twist on the cat-eye is not only feminine but a brilliant stand-alone piece of fashion. Click here to view Cibelle Eyewear’s showroom on ShopVISION.

Past and present come together in this classic, fine stainless-steel beauty from: ic! berlin America. Built to stand the test of time both in function and fashion! Click here to visit ic! berlin America’s showroom.

About Wendy Buchaban, RO and Image Consultant
Wendy has built a phenomenally successful business by combining her two disciplines. She shares her success formula through the Be Spectacular Eyewear Styling System®, which trains dispensers to re-frame their game and triple multi-pair sales in less than 90 days.

About ShopVision
ShopVISION is the groundbreaking new digital sourcing solution for the vision care community. Buyers can source products, build relationships with suppliers and manage all of their product discovery and research needs on the platform.

October 1, 2021October 1, 2021