The Lite Arcs collection is a modern interpretation of the Nylor frame. This collection revamps the Classic Nylor frame with a perfect mix of cutting-edge technology and unmistakeable style. Silhouette uses the highest levels of craftsmanship, such as the elaborate airbrushing techniques which are used to create the distinct colour effects on the ladies’ models.
The colour palette features Midnight Plum (as seen in illustrated model 4556 col. 754030) in a sophisticated colour blocking pattern which adds a touch of style to this classic design.
As part of a partnership to support the next generation of
eyecare professionals, Transitions Optical and the Opticians Association of Canada
(OAC) are now accepting submissions for the
2021 Students of Vision Scholarship Program. Currently enrolled (for the 2021-2022
school year) opticianry, optometry and optometric assistant students
from across Canada are eligible to apply for the chance to win one of three prizes:
a $2,500, $1,500 or $500 scholarship.
To enter the scholarship program, students must develop a project in the form of an essay, video or presentation about how they will approach the increased need for light protection to improve their patients’ vision and lives in their upcoming role as an optical professional. A flyer detailing the scholarship program challenge can be found HERE. Submissions will be evaluated by a panel of judges against the following criteria: creativity, strategic thinking and ethics.
This year’s topic was inspired by research from Transitions
Optical around the increased need for light protection due to changing consumer
behaviour sparked by the global pandemic.
“Over the past year, we’ve learned that
changing consumer behaviour has had an impact on many people’s eye health and
vision,” said Arnaud Rajchenbach, marketing
manager, TransitionsOptical in
Canada. “Incoming optical industry professionals will benefit from
having a good understanding of light protection needs of their patients, and of
the solutions to help them improve their visual experience.”
“The future of the optical industry is
in the hands of the young people joining the field,” said Robert Dalton,
Executive Director, OAC. “This scholarship topic is a great way to help
students learn about light sensitivity and protection.”
All submissions should be sent to StudentsofVision@Transitions.com by November 1, 2021. The winners will be announced on November 15, 2021.
Transitions Optical in
Canada is hosting a unique educational experience—Transitions®
The Studio—for industry trainers, sales reps and eyecare professionals on October 26, 2021, at the Hilton Lac-Leamy in Gatineau-Ottawa,
Quebec, Canada. The audience will interact with experts
on effective storytelling and patient education strategies, and Transitions
training professionals as they deep dive into the Transitions®
lens portfolio, including the new generation of Transitions®
XTRActive® lenses and the new Transitions®
XTRActive® Polarized™ lenses. The Canada event will
build on the success and key learnings of Transitions The Studio event
in the U.S., held in June, 2021.
Eighty-four
percent of eyecare professionals report that sales rep and brand consultant
visits and training are an important source of information when deciding on
what lens products to recommend to their patients. The migration to digital
technologies has increased the adoption of virtual and digital training
resources. This has put pressure on trainers and eyecare professionals to
strengthen their best practices, both digitally and in real life. Through this
unique event, attendees will learn and share best practices, develop
storytelling skills, and sharpen their training strategies for 2021.
“As was the case for our colleagues in the U.S., Transitions The Studio event will be the place to launch a new community of trainers. We want to empower the many trainers, sales reps and eyecare professionals that are advocating for and educating others on the vision, light protection and style benefits of Transitions lenses in any light,” said Arnaud Rajchenbach, marketing manager, Transitions Optical in Canada. “This event is for all coaches, trainers and reps who love the Transitions brand, and want to have an enjoyable and immersive experience learning and contributing to the conversation. We believe in training, and we see the impact on sales and knowledge with the Transitions Certification Program for ECPs and reps and want to continue that momentum.”
Attendees will be able to increase their product knowledge on photochromics,
grow as a professional, focus on educating patients or others, and build their
sales, dispensing, or eyewear styling skills.
To provide a safe learning environment, COVID-19 safety protocols will be in place, in compliance with local health authorities and with the Hilton Lac-Leamy. This is an exclusive event with limited capacity. Trainers, sales reps and eyecare professionals interested in attending should request a spot through their Transitions lab or sales representative or by contacting cscanada@transitions.com .
Safilo
continues investing in sustainability and process innovation thanks to a
strategic partnership with Coventya, a global player with more than ninety
years of experience in the development of specialty chemicals for surface
finishing treatments.
Thanks to the joint efforts of the two companies, Safilo will be the first player in the eyewear sector to exclusively use ‘Metal X’, a new innovative Coventya patent that allows the use of precious metals in galvanic treatments for the production of optical frames and sunglasses to be reduced by 90%.
Metal
X will be introduced at Safilo’s Longarone plant and will allow Safilo to
significantly reduce the use and consumption of palladium. Consequently, the
use of ‘Metal X’ will help contribute to reducing exploitation of the ground
for the sourcing of precious metals.
Metal
X will be used in Safilo’s eyewear collections produced in Italy starting with
the August 2021 release.
“The partnership with Coventya is particularly strategic for Safilo as it allows us to be the first to introduce a new and effective sustainable solution in our eyewear production processes,” said Fabio Roppoli, Chief Product Supply Officer of the Safilo Group. “By eliminating palladium in favor of Metal X, we take a further step forward in our business strategies focused on sustainability and we are sure that this innovation will be appreciated by our customers and consumers, who are increasingly concerned about these issues.”
“It was particularly significant for us to be able to create a material that offered the same qualitative and technical properties as palladium and could be used in replacement of natural precious metals,” said Coline Nelias, Coventya International Product Manager. “Thanks to this collaboration, our patent has been introduced in the galvanic baths of Longarone effectively and with high-quality standards”.
The speaker list for the
inaugural “Changing Landscapes: Opportunities & Options for Canadian
ECPs” event has been announced by Eye Care Business Canada.
The first of three events
will focus on technology drivers of change and
be held Monday, October 25th (7:30 PM Eastern).
Industry thought-leaders will share their insights as to what technologies will
have the greatest impact on eye care and eyewear in a Canadian market context.
Speaker List Includes:
Dr. Alan Ulsifer, CEO and
Chairman of the Board, FYidoctors
Dr. David Schwirtz, VP
Innovation, IRIS Group
Dr. Trevor Miranda,
Cowichan Eyecare BC, Independent Optometrist
Dr. Damon Umscheid, Eyes 360, Okotoks, AB, Eye Recommend
Dr. Naomi Barber, Director of Optometry, SpecSavers
The event series will be
moderated by Roxanne Arnal, OD and Certified Financial Planner (TM), bringing
an informed and unique perspective to the events.
Tele-optometry, impact of
omni-channel selling and remote face trace technology enabling touchless ophthalmic
lens dispensing are among the factors to be discussed.
The second
and third events will be held on consecutive Monday evenings starting at 7:30
PM (Eastern).
Buying and Selling a Practice (November 1) In the second event Industry experts will provide perspectives on the current state of play in the Canadian practice acquisition market. A must attend event if you are considering an exit strategy or looking to buy a practice. Click Here for Detailed Information.
Career Pathfinders| Making Informed Decisions (November 8th) Career options and opportunities for both young and experienced ODs have never been greater as new organizations offering unique business models enter the market and established entities respond to the changing environment. Click Here for Detailed Information.
Alexis Mabille, renowned fashion designer and creative visionary, takes the helm as Chairman of the 2024 Silmo d’Or Awards, bringing his expertise in design and innovation to the jury.
Alexis Mabille, renowned fashion designer and creative visionary, takes the helm as Chairman of the 2024 Silmo d’Or Awards, bringing his expertise in design and innovation to the jury.
Alexis Mabille, renowned fashion designer and creative visionary, takes the helm as Chairman of the 2024 Silmo d’Or Awards, bringing his expertise in design and innovation to the jury.
Alexis Mabille, renowned fashion designer and creative visionary, takes the helm as Chairman of the 2024 Silmo d’Or Awards, bringing his expertise in design and innovation to the jury.
