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Turboflex KIDS: Built with Kids in Mind

Aspex Turboflex

Being playful is part of being a kid, which is why Turboflex KIDS frames are perfect to withstand kids’ day to day lives. From sports to wrestling on the couch, these flexible and durable frames are powered by the 360-degree hinge to provide the best childproof frame around. Available in different colours and styles.

Featured model: EC692

Distributed by Aspex : www.aspexeyewear.com

About Aspex

Since its inception in 1965, Aspex Eyewear has established itself as one of the industry’s leaders in both eyewear design and advanced engineering. With head offices in Montreal, Miami, and Paris, this family-owned company is one of the world’s largest global distributors of quality eyewear and sun wear, serving markets in North America, Central America, South America, the Caribbean, Europe, the Middle East, Asia, and Australia.

Responsible for industry breakthroughs including EasyClip, the original magnetic clip-on technology, and EasyTwist memory metal eyewear, as well as its worldwide patented Turboflex 360 rotating hinge, Aspex continues to set the bar for innovation in eyewear technology.

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Optometry Giving Sight Launches New Year-Round Giving Campaign

Optometry Giving Sight logo a turquoise eye with black icons in the shape of people for the iris


Optometry Giving Sight (OGS) has launched a new program to provide optometry practices with ways to support OGS’s work on a year-round basis by integrating fundraising activities into their everyday business operations. The initiative is called TEAM OGSTogether Eyecare Achieves Miracles – and is available to all optometry practitioners in the United States and Canada.

Optometry Giving Sight (OGS) is a non-profit organization whose mission is to end preventable blindness and vision impairment globally. As “Optometry’s Charity,™” OGS raises funds from optometrists, optometry practices, and optometry-related businesses and corporations to award grants for sustainable, impactful projects that expand the profession and improve access to vision care in underserved areas of the world.

“Since the inception of OGS, the optometry community has generously supported our work, particularly through our annual World Sight Day Challenge, which began in 2007.”

Lois Schoenbrun ,OGS Executive Director, CAE (Ret.), FAAO

“The World Sight Day Challenge is, historically, our largest fundraising activity. But it runs only two months out of the year, explains Schoenbrun.  “Optometry practices began asking us for ways to raise funds throughout the year as well. So, TEAM OGS was born.”

“Optometrists and optometry practices are very generous and compassionate,” she adds.  “Most practices are quite involved in their local communities, whether they have formal corporate social responsibility programs in place or not. Their support of OGS – and participation in TEAM OGS – demonstrate their concern for people throughout the world who have little to no access to vision care.”

TEAM OGS A new way to give sight & change lives

Through TEAM OGS, practices can select from a variety of ways to raise funds for OGS through the normal course of doing business.  Options include: donating a day of eye exam fees each month; choosing to give a percentage of eyeglass frames or products sold; promoting vision care rebate and reward programs that benefit OGS; or engaging their patients in ways to give. There is no cost to join TEAM OGS, and all materials for the program are provided at no charge.

According to Schoenbrun, one of the primary considerations for selecting which fundraising activities to include in TEAM OGS was how easy it would be for optometry professionals to participate. “We know how busy optometrists and their staffs are,” she says, “and we wanted to make it easy for them to participate in TEAM OGS, so their focus can remain on caring for patients every day.”

Click HERE for the press release.

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Visionario’s “Breaking News” Campaign: A Tribute to Sunglasses

Mood Eyewear Visionario Vergara

Visionario’s new campaign, “Breaking News”, portays the celebrity-paparazzi relationship. International outlets promote these images on a daily basis, in which sunglasses play a key roll- an incognito accessory that at the same time is an element that stands out.

The Vergara model is from the Essentials collection. This frame is made of cellulose acetate and the lenses offer 100% UVA and UVB protection.

Distributed by Mood Eyewear: www.moodeyewear.com

About Mood Eyewear:

Mood Eyewear Inc is proud to lead in the latest European optical trends, integrating European fashion influences to enhance the visual experience. We consider it both a duty and an honor to support our business partners by providing personalized and efficient service. Our exclusive collections are carefully curated to blend creativity, innovation, art, design, craftsmanship, and cutting-edge technology.

Established in 2006, Mood Eyewear was founded with the aim of importing and offering prestigious optical and sunglass collections to the Canadian market. Our group ensures the distribution of renowned European brands, selected for their quality and distinctive aesthetics. 

We are the exclusive distributors in Canada for brands such as Blackfin, Woodys, Le Parc, Visionario, X-Ide, MIC, I-Man, Komono, and Kunoquist.

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Lacoste Keeps It Cool and Fresh

Marchon Lacoste L6024S_662

The Lacoste model L6024S (col. ROSE) is an oval female style with sporty vibes and a casual look. The customized metal core wire, featuring the well-defined piqué pattern, represents the authentic sport DNA of the brand. The iconic croc logo on both temples is embellished with a metal outline and fulfilled with a tone-on-tone colour.

Distributed by Marchon: www.marchon.com

About Marchon:

Working with leading brands to constantly push the envelope through distinct designs, innovative materials and clever constructions, Marchon Eyewear’s goal is to consistently design distinctive eyewear that offers accessible quality, style and value.

Marchon is proud of its diversified portfolio of brands, covering key demand segments in the premium end of the market.

Marchon Eyewear distributes its products through a global network of subsidiaries and distributors, serving over 80,000 accounts in more than 100 countries.

Whether helping people access quality care, supporting eye care providers in managing their practice, or partnering with local organizations to aid our communities, VSP Vision™ is there with a comprehensive portfolio of brands that keep health at the center of everything we do. As the first not-for-profit eye health company, care and compassion have led our growth for nearly 70 years. Today, our focus remains on helping those we serve bring their best vision to life.

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Introducing Ray-Ban® Change, Powered by Transitions®

Ray-Ban Transitions

The innovation continues with the launch of Ray-Ban® Change, a light-responsive frame, powered by Transitions® and now a Red Dot Award winner in the Prescription category.

Ray-Ban Transitions Change 20

Ray-Ban® Change offers a revolutionary take on the Original Wayfarer and its contemporary cousin, the Wayfarer® Oval, available in sun and optical styles with a host of uniquely patterned pigments. Born in 1952, the Original Wayfarer® has never stood still, piercing through decades of counterculture with its classic square silhouette, while the brand-new Wayfarer® Oval invented a versatile model to transcend styles, from chic to grunge.

Ray-Ban continues to break boundaries and set new trends, keeping innovation at the forefront of design. Tapping into the power of Transitions and its technology, birthed a new way to experience eyewear through light-responsive frames known as Ray-Ban Change. We took the leader in lenses, Transitions, and the leader in frames, Ray-Ban, to unify in one dynamic product, giving consumers the opportunity to make their functional eyewear fashionable.”

Federico Buffa, Chief Marketing Officer, EssilorLuxottica

Combining the traditional handcrafting of cellulose acetate with this advanced innovation, Ray-Ban Change is designed to sync with the light. The unique colours and patterns of the frame are created using Transitions photochromic dyes, which rapidly activate when exposed to UV light.

The addition of Transitions® pigments render each pair with a unique character, meaning every pattern is one-of-a-kind. As the light gets stronger, so does the pigment. The frame activates within seconds in sunlight and fades back within minutes indoors.

Transitions recently launched its next generation of lenses, Transitions® GEN S™. Ultra-responsive to light, these everyday lenses offer effortless vision. Designed to keep pace in a fast-changing world, the lenses provide ultimate light protection: darkening outdoors in seconds*, blocking 100% UVA & UVB rays and filtering up to 32% of blue-violet light in the clear state and up to 85% when activated**.

Embark on an exciting journey through the spectacular Transitions® GEN S™ colour palette. The lenses are available in eight exclusive colours, including a brand-new addition: Ruby. All colours have been optimized to be true to tone at all stages offering vibrant tints in any light. While being fully clear indoors, and beautifully coloured outdoors, Transitions® GEN S™ provides endless possibilities of pairing to complement any look.  

Combining Ray-Ban® Change frames with Transitions® lenses creates the ultimate eyewear that is truly dynamic. A product enabling consumers to showcase the versatility of their personality, offering a magical appearance that adapts to the nuances of our lives and the diversity of our styles, at every moment.

HOW TO PAIR THEM

Choosing the right lens and frame colour can elevate eyewear, whether that’s matching colours for an on-trend tonal look, opting for a subtle two-tone blend or making a bolder style statement with a high-contrast colour combination.

  • Tone-on-tone: This is the easiest way to pair Transitions® GEN S™ by matching the lens colour to the frame colour for a tone-on-tone look.
  • Colour blending: To create a more subtle two-tone look, choose colours next to each other on the colour wheel so the lens and frame blend together.
  • Colour contrast: To make a much bolder style statement, opt for contrasting colours by choosing opposite colours for the lens and frames on the colour wheel.

PRODUCT OFFERINGS

Ray-Ban Transitions Change 30

ORIGINAL WAYFARER®

The most iconic frame receives a multi-coloured makeover starting from transparent colours within the frames transitioning to marbled hues under the sun. Available in Ray-Ban Change (frame only); Ray-Ban Change Transitions® (frame and lenses); and Ray-Ban Optics Change (suited for all optical needs).

WAYFARER® OVAL

The new, bold rebel takes centre stage and is featured in Ray-Ban Change, (frame only); Ray-Ban Change Transitions® (frame and lenses); and Ray-Ban Optics Change (suited for all optical needs) in a variety of translucent colours that shift into painterly solid stripes.

* For polycarbonate & CR39 lenses across colours, achieving 18% transmission at 23°C.  ** For polycarbonate and CR39 lenses across colours. Blue-violet light is measured between 400nm and 455nm (ISO TR 20772:2018).

Click HERE for the press release.

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