Blog

August 31, 2021August 31, 2021

CooperVision Names Mitsou as Québec Spokesperson to Raise Awareness Around Myopia in Children

CooperVision Canada announced that popular Québec pop singer, businesswoman, actress, television and radio host Mitsou Gélinas has become their new spokesperson for a campaign to raise awareness about myopia in children.

This new campaign featuring Mitsou will focus on the causes and treatment options for myopia in children. Spanning several weeks, the campaign will consist of advertising buys and interviews in local Québec media, as well as content sharing across CooperVision’s and Mitsou’s social media platforms. The goal of this partnership is to not only build awareness on the short and long-term effects of children’s myopia, but also educate Québec parents about the impact that habits adopted during the pandemic could be having on the eyes of Canadian children.

According to a recent survey by CooperVision Canada and Maru/Blue, 59% of Canadian parents reported their children under the age of 14 were spending more time doing activities that require near vision compared to before the pandemic. Experts believe this increased use of near vision could have long-term negative effects on the eye health of Canadian children.

“I was thrilled when CooperVision Canada reached out to me asking if I would like to collaborate with them. Children’s myopia is a cause that strongly resonates with me because my family and I all have eyesight problems,” said Mitsou. “I’ve seen my kids with their eyes stuck to their electronics during the pandemic and as a parent, I was naturally worried. I’ve learned a lot while working with CooperVision and I’m looking forward to sharing all this knowledge with Québec parents in the coming weeks.”

“It is no surprise that over the past year and a half, children have been using their near vision more than before the pandemic, so it is critical to remind parents of the importance of getting their kids’ eyesight checked before they begin school,” said Dr Langis Michaud, optometrist, professor, and dean of the University of Montreal’s optometry school.

“As a new school year is about to begin, we were delighted to be able to partner with Mitsou and tap into her popular and credible voice to remind parents that an eye exam to check their children’s eyesight should be part of the back-to-school to-do list if they want to set their children up for success,” said Enrique Contreras, Country Manager for CooperVision Canada.

Click HERE for the full press release.

AYA’s Newest Navajo Collaboration

This frame was crafted to feature striking elements from the works of Master Weaver Helene Nez. The distinctly Navajo pattern is framed within the arm of the temple for a truly beautiful effect. The Helene frame itself is a unisex full rim frame and has spring hinges for added comfort. Available in a soft satin plum or soft satin black.

Distributed by: www.claudiaalan.com

August 30, 2021August 30, 2021

SILMO Paris 2021, the Future is Coming

Preparations are intensifying and the 2021 edition of the international rendezvous for optics and eyewear is looking optimistic: “Finally, the entire industry will be able to gather together again”, Amélie Morel, President of SILMO Paris, reminds us, as she provides an update along with Eric Lenoir, Director of the Fair, in a video for all the visitors.

The 2021 edition will be along the same lines as previous editions in terms of both content and style, with already more than 500 confirmed exhibitors representing every aspect of the industry, whose regularly updated list can be found on the Fair’s website.

Encouraging figures for visitors’ pre-registration with already 53% of international registrations: “Figures so far suggest distribution of France-international participation similar to that of 2019 and lead us to believe we’re on track for a global fair”, observes Eric Lenoir.

A Fair where information, trends and the showcasing of innovations lend substance to the strength of SILMO Paris: SILMO Next with market conferences, the presentation of tendencies and decoding of the sector, which help us in co-building a technologically sustainable future together. SILMO d’or with the announcement of the 2021 winners and SILMO Academy with the award of a €10,000 grant for a research project in the field of optics and vision science.

An edition to encourage discussions and discoveries and looking towards the future as always, “with nevertheless an additional element: the power and emotion of reunion”, underlines Amélie Morel.

Click HERE for the full press release.

Expertscape Names Lyndon Jones as the Decade’s Top Contact Lens Expert

Biomedical website Expertscape has published an update to its rankings of the world’s top authorities in contact lenses. Lyndon Jones, PhD, DSc, FCOptom, FAAO, director of the Centre for Ocular Research & Education (CORE), achieved top honors for the past decade.

CORE Research Assistant Professor Chau-Minh Phan, MSc, PhD, FAAO, was ranked 38^th. The University of Waterloo—at which CORE is based—ranks number three among institutions globally. Several distinguished CORE and University of Waterloo School of Optometry & Vision Science alumni are also recognized.

“It’s a genuine honor to be named among peers for whom I have the utmost respect and admiration,” said Jones, who also topped the list in 2019. “No single person is responsible for the breathtaking advances being made in contact lenses. This list reflects widespread brilliance in chemistry, materials science, optics, engineering, clinical excellence and so many other fields that are leading to better products, treatments and patient experiences. Moreover, there’s unprecedented collaboration among these researchers, further accelerating the pace of change.”

Expertscape objectively ranks people and institutions by their expertise in more than 29,000 topics, based on searches of PubMed-logged articles spanning the past decade. The website allows health care professionals and consumers to find the best institutions, the leading experts, and the latest publications about a range of medical subjects. The entire contact lens ranking—which accounted for 3,688 articles published from 2011-2021, can be accessed at http://expertscape.com/ex/contact+lenses

Dr. Jones is also represented on Expertscape’s contact lens solutions global experts’ list, ranked number three.

Click HERE for the full press release.

Responsible Design and Iconic Style Meet in the New Lacoste L.12.21 Sunglasses

Lacoste launches a new edition of the signature sunglass style named after the iconic L.12.12 polo shirt. The original L.12.21 sunglass frame has a sleek, streamlined shape that is now taken to the next level with the use of a material made from 40% plantbased resin. As resilient as it is flexible and lightweight, plantbased resin is made from castor bean oil, a cleaner alternative to standard petroleum-based plastics.

Distributed by Marchon: www.marchon.com