Blog

August 9, 2021August 9, 2021

Ray-Ban Authentic Launches New Colour Palette of Sun Lenses

The latest edition of Ray-Ban Authentic represents Ray-Ban’s legendary style and Essilor’s expertise in sight. A whole new range of sun lens colours is available starting August 10, whether they are solid lenses (blue, indigo, purple), polarized chromance lenses (mauve gold gradient mirror, gold gradient mirror brown, silver gradient mirror brown) or mirrored lenses (silver green).

This new colour palette adds to the more than 1,400 lens and frame combinations already available, including models with Transitions® technology for photochromic lenses and blue light filtering.

This new variation of sun lens colours meets the demand of consumers for whom prescription eyeglasses have become an important part of their everyday look.

Click HERE for the full press release.

August 9, 2021August 9, 2021

Eye Recommend is on the CEO Lookout and Has Positive Plans for Continued Future Success

The Eye Recommend (“Co-op”) Board of Directors has undertaken an extensive review of the Co-op’s organizational and leadership structure to accurately assess and diligently prepare for the future success of the organization.

The board is now commencing a Chief Executive Officer (CEO) search and has made the following developments to realign the cooperative’s organizational structure.

Lee Raffey, CFA, MBA, CPA (CMA), has accepted the role of Interim CEO (previously VP Finance and Administration) as the search for the next CEO commences.

This position will continue to develop and foster the management of overall resources, operations and provide the necessary support to ensure the organization remains financially successful during this time.

Lee has over 10 years of management, financial, and Executive experience with small and medium sized businesses.

He will work with the Board of Directors to advance the strategic plan and to build upon the members continued success.

Shenif Kassam has been promoted to the position of Chief Operating Officer (COO), adding the strategic oversight of member services (Coaching, Training, Events and Marketing) to his portfolio and continues to manage and expand all vendor partner relationships.

Over the last 5 years, Shenif has worked diligently with our vendor partners and internal resources to enhance strategic partnerships, member experiences and programs.

Eye Recommend will continue to offer exceptional coaching, training, marketing, and event programs, placing a high value on these services for members.

The organization is dedicated to providing timely communication, enhanced business support, and strong financial support to help members continue to offer personalized, comprehensive eye care and strategize for their future growth.

It is the intention to optimize member value with the organization through innovation and by enhancing and increasing accessibility to existing programs and services.

The Eye Recommend leadership team is working to build a solid roadmap for continued success in order to provide members with the utmost value and to continue growing independent optometry across Canada.

Click HERE for the press release.

This post is sponsored by Eye Recommend.

August 5, 2021August 5, 2021

AO Eyewear Launches New Style

Going through the AO design archives illustrates how classic sunglasses stand the test of time. The AO-1002 is based on the vintage AO Sampson style, popularly worn by Truman Capote.

Though the styling looks as fresh as ever, we saw the opportunity to update the shape to flatter more faces and to be easily worn by any gender. To that end, we’ve reengineered the profile and size for a timeless look refreshed for modern times.

Distributed by Europa: www.europaeyewear.ca

August 5, 2021August 5, 2021

FYidoctors Continues Expansion in Atlantic Canada

FYidoctors today announced the addition of Bohnsack & Steffler Optometrists to its eye care group in Atlantic Canada. The clinic is the eighth in New Brunswick to join FYidoctors.

For over 25 years, Bohnsack & Steffler Optometrists has been serving the residents of Fredericton and is led by optometrists Dr. Harry Bohnsack, Dr. Paula Steffler and Dr. Andrea De Souza, collectively bringing decades of experience in vision care.

“We’re excited to partner with a FYidoctors, and to align ourselves with the growing group of professionals working under its banner,” said Dr. Bohnsack. “The resources and technology now available to us will further support the commitment our clinic has to providing comprehensive, personalized eye care.” Dr. De Souza and Dr. Steffler echoed the sentiment.

“We’re pleased to continue extending our services into the Maritimes, and to welcome Bohnsack & Steffler Optometrists to the FYidoctors family,” said Dr. Alan Ulsifer, CEO and Chairman of FYidoctors. “As FYidoctors’ presence grows across Canada, so does the ability to enhance the lives of patients through vision care.”

Bohnsack & Steffler Optometrists is also pleased to support several non-profits, including annual support for the Fredericton Sunrise Rotary Club, Optometry Giving Sight, Junior Achievement, and many other local organizations.

Click HERE for the full press release.

Transitions Announces 2020 Innovation Award Finalists

Transitions Optical has named the finalists for its annual Transitions Innovation Awards program, which recognizes both individuals and companies for their innovative efforts to support the Transitions^® brand over the past year. The winners will be announced later this year and honoured during Transitions Academy 2022, January 16-19.

“2020 was a unique year, and it’s now more important than ever to focus on the highlights and celebrate our Innovation Award finalists and their achievements,” said Jose Alves, general manager, Americas, Transitions Optical.

2020 Transitions Brand Ambassador

The Transitions Brand Ambassador award celebrates an individual who best showcases their dedication to be an influential advocate of the Transitions brand. The 2020 finalists include:

Ric Peralta, ABOC, Optical Manager – Focal Point Optometry (Fullerton, California)
Rachel Hill, Optician – Personal Optical (St. Catharines, Ontario)
Roxanne Fermin, O.D. – Priority Vision Optometry (Los Angeles, California)

Canadian Eyecare Practice of the Year

The Canadian Eyecare Practice of the Year title recognizes independent eyecare practices in Canada that are actively promoting healthy sight to their patients and within their local communities, and who have demonstrated excellence in supporting the Transitions brand. The 2020 finalists include:

LOPTICIEN.CA (Rosemère and Laval, Quebec)
Lunetterie Milot (Montréal, Quebec)
Vizualis (Pointe-Claire, Quebec)

Best in Marketing

Best in Marketing honours an individual or company for their creative and strategic marketing tactics to effectively promote the Transitions brand or Transitions family of products among customers or within their communities. The 2020 finalists include:

Best in Training

The Best in Training award celebrates an individual, company or educator that has shown creativity in developing or offering training and education opportunities that include dispensing photochromic lenses, the Transitions brand or Transitions family of products. The 2020 finalists include: