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June 18, 2021June 18, 2021

DaTE, the International Date with Avant-Garde Eyewear, Returns to Florence, Italy

DaTE, the international trade show featuring avant-garde eyewear is set to take place Saturday, September 11^th to Monday, September 13^th. The show returns to Florence, at the Stazione Leopolda.

After the 2020 edition (the only in-person industry event of the year), organization of the ninth edition is under way. It promises to be the pivotal place to conduct business and talk shop, the center of attraction for companies known for innovation and design and for blazing new trails in avant-garde eyewear on a global scale.

“We are faced with a new challenge in 2021,” explained Giovanni Vitaloni, President of DaTE. “Our aim is to send a strong message to the industry, mobilizing all of the industry movers and shakers who, thanks to their innovative prowess, embody the ability to build the future. We need all the strength and determination that our industry has demonstrated throughout this very long and complicated year. Only in tandem with exhibitors, buyers, opticians and the entire eyewear supply chain can we move the market and be the driver of growth in the coming years,” concluded Vitaloni.

More information available at dateyewear.com.

Click HERE for the full press release.

June 17, 2021June 17, 2021

Paralympic Athletes Encourage Canadians to Get Active for FBC’s Cycle for Sight Virtual Event

On Saturday, June 19, Fighting Blindness Canada’s (FBC) anticipated Cycle for Sight event will once again be going virtual across Canada!

This virtual event is fully inclusive. Participants of all ages and abilities are encouraged to get active by doing their favourite physical activity, including cycling, running, walking, yoga and more, either indoors or outdoors, provided local regulations are respected.

These members of Canada’s current and past Paralympic teams will be part of the event:

Lowell Taylor, Parapan Silver Medalist, Paralympic 2020 hopeful and Amazing Race Canada season 4 contestant
Victoria Nolan, Paralympic bronze medalist in rowing and 2020 Paralympian
Jessica Tuomela, 3x Paralympic Games in swimming, 2020 Paralympic hopeful in triathlon
Donovan Tildesley, 5x Paralympic medalist in swimming and 2008 Paralympic flagbearer
Maya Jonas, Paralympic athlete and Canada Winter Games silver and bronze medalist in Nordic skiing

“We’re thrilled to have support from visually-impaired Paralympic athletes this year”, says Doug Earle, President & CEO of Fighting Blindness Canada. “And we’re looking forward to hundreds of people moving with us across the country on June 19^th. Funds raised through Cycle for Sight play an integral role in supporting Canadian vision research and this year we are expecting our amazing community to raise more than $425,000.”

Participants will Kick-Off their Cycle for Sight morning anytime they are ready at cycleforsight2021.ca. Those not cycling can try one or all of FBC’s online activities including a spin class, a yoga or dance session, audio only exercises and even a ZWIFT ride led by Lowell Taylor.

Once participants have completed their exercise activities, they can check back in at cycleforsight2021.ca and join in for the virtual Finish Line Celebrations featuring fundraisers who are helping bring hope to the 8 million Canadians living with an eye condition that has caused them to or puts them at risk of losing their sight.

Date: Saturday, June 19, 2021

Timing: Virtual Kick-Off anytime that morning, Virtual Finish Line Celebrations starting at 1 p.m. Pacific; 2 p.m. Mountain; 3 p.m. Central; 4 p.m. Eastern; 5 p.m. Atlantic; and 5:30 p.m. Newfoundland time.

Fundraising Goal: $425,000 in support of Fighting Blindness Canada for research into cures and treatments for blinding eye diseases.

Click HERE for the full press release.

June 16, 2021June 2, 2021

Silhouette is Growing Its Portfolio of Luxury Frames

Silhouette’s Artline Collection premium-quality glasses are expertly made in the
heart of Austria from high-quality materials and finished with 23-carat gold. The
front of the frames on the women’s model is meticulously hand-embellished with
exquisite crystals and playfully accentuated by elegantly contoured lines.

Featured model: Artline 5546

Distributed by COS: canadianoptical.com

June 16, 2021June 10, 2021

Blue Light Protection: A Marriage of Protection and Aesthetics

In the Focus on Optics section of the May-June issue of Optik Magazine, Nikon Lenswear presents Blue Light Protection.

UV rays are invisible yet they pose a considerable amount of danger not only to the skin but, to the human eye as well. Exposure to UV light can cause short-term problems such as photokeratitis which is basically a sunburn of the eye.

Today’s electronic devices, including computers, tablets, smartphones and TVs emit high-energy blue light. Because of the growing popularity of these devices, the exposure to blue light sources has drastically increased, leading to negative effects on our health and eye vision.

Nikon was the first to invent blue light cut lenses in 2011 and has now just introduced Pure Blue UV. With Nikon’s Light Purification Technology, embedded molecules within the lens intelligently filter UV and part of the blue light before it reaches the patient’s eyes.

Essentially this light purification technology captures the invisible danger you can’t see while offering enhanced aesthetics. So now whether your wearers are conducting virtual meetings or capturing memories of their in-person events, they can enjoy a better look without blue light reflections being visible on the lens.

Pure Blue UV is a new material that allows protection and aesthetics to co-live together. It is the best looking solution compared to standard lenses with similar levels of protection and offers up to 35% blue light cut.

Find out some simple steps to keep in mind when recommending Pure Blue UV in the full article featured in May-June Optik.

June 15, 2021June 14, 2021

Marketing4ECPs Announces Partnership with Otto Optics

Marketing4ECPs, a provider of eyecare-focused digital marketing solutions, is pleased to announce its partnership with Otto Optics, a contact lens sales generation and process automation platform.

“We are excited to announce this partnership and join forces with Otto Optics”, said Kevin Wilhelm, Marketing4ECPs Co-Founder and CEO. “This partnership will allow our clients, and network of eye care professionals an amazing opportunity to grow their contact lens revenue, improve patient experience, while streamlining in-office workflows”.

Otto Optics was founded in 2020 by Alex McIntosh and Adam Geiger. Together, they launched a platform that communicates with patients at the moment they require new contact lenses and allows them to re-order with a single click.

Partnered with all major contact lens manufacturers, patients are able to re-order their favourite brand seamlessly through their mobile device. “We built Otto to streamline workflows in the practice and capture real opportunity for additional contact lens revenue”, says McIntosh. “Our vision was to create a software that retained more of the contact lens business that might be walking out the door or re-ordering online.”

Otto Optics is founded on a few key pillars:

Seamless integration into existing practice operations
Automatic patient enrolment
White-labelled branding for the practice
Zero-risk, pay-for-performance pricing model

The partnership with Otto Optics further strengthens Marketing4ECP’s position within the eye care industry. This partnership provides their clients with exclusive pricing, integration within their practice website, and a marketing launch package.

To learn more about Otto Optics please visit the link below.

Otto Optics: www.ottooptics.io