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CORE Offers Tips on Seeking Eyecare During the Pandemic, Provides Free Infographics for ECPs to Use with Patients

Centre for Ocular Research & Education (CORE)

As the global COVID-19 pandemic enters its second year, a new initiative from the Centre for Ocular Research & Education (CORE) addresses questions that may keep people from seeking proper eye care.

CORE has designed two infographics that eye care professionals can incorporate into ongoing patient communications, such as through newsletters, email campaigns, website content, social media and in-office displays. Created to be quickly read and easily understood, one infographic focuses on reasons to urgently contact an eye doctor. The other reassures patients of common steps being taken to ensure safety during in-office exams. Both are available for download from COVIDeyefacts.org and may be used at no cost if the content is not altered.

In conjunction, CORE Clinical Scientists Alison Ng, PhD, BSc(Hons), MCOptom, FAAO, and Mike Yang, OD, BSc, FAAO, have authored a consumer-facing feature story in collaboration with The Conversation, the non-profit, independent news organization that carries content from academic experts. “Why You Shouldn’t Neglect Eye Care During the COVID-19 Pandemic” is being distributed to major mainstream news outlets around the globe.

“Like many of our peers worldwide, CORE’s optometrists and clinical scientists have been hearing people’s confusion and concerns about their eyes in relation to COVID-19. Addressing the most frequent should help patients and their families maintain healthy vision while remaining safe,” said Dr. Ng. “Through our new infographics and feature story, we hope that eye care professionals will be able to spread the word even further in their communities.”

Click HERE for the full press release.

You are invited to My Vision Show March 25-28, 2021

Reserve the date for the coolest virtual conference platform in the optical industry.

MyVisionShow platform is designed to facilitate virtual meetings and to ensure that industry professionals can truly connect and interact in large or small groups, or one-on-one. 

Attendees have access to nearly 20 live presentations during the four-day event, including:

  • Barry Santini: The Power and Politics of Disrupting Traditional Eyecare
  • Dr. Mary Boname: 5 Star Practice Owner  – Tips for Success
  • Jason Kirk:  How to Succeed as an Independent optical 
  • Jon Herring: Providing Award Winning Customer Service
  • And many many more… including Fun Events!

The Lounge will be open for the entire 4-day event to meet up, face to face, with friends and colleagues.   The Exhibit Area will host nearly 50 vendors, all of which are focused on the success of independent eye care and eyewear professionals.  Show specials will also be available. 

NO COST TO ATTEND THIS EVENT

Click HERE to register


This is a sponsored post by My Vision Show.

Nikon Launches 2021 Sunwear Prescription Lenses

Nikon See Sun Mirror

Nikon strives to provide patients with the utmost in Protection, Precision and Aesthetics and has developed a complete sun lens collection to meet each wearer’s lifestyle.

Design Match

Design Match: The prescription sun lens matches the same optical performance and comfort as delivered on clear prescription lenses. A technology aimed to give patients the best aesthetics, visual precision and UV protection.

SeeSun Mirror

SeeSun Mirror: The stylish mirror coating solution to sun lenses. Backed by Nikon’s recognized coating technology, SeeSun Mirror will fashionably protect your patients’ eyes in four trendy colours.

Polashade

Polashade: The optimal sunwear solution for unparalleled visual precision. Exclusive to Nikon Frames, Polashade is the perfect sunglass for outdoor activities on high reflective environment.

Click HERE for the full press release.

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Essilor, Partner of the Screens in the Eyes TV Program Produced by the Eye Disease Foundation

Essilor Canada is participating to the Écrans dans les yeux (Screens in the Eyes) TV program, produced by the Eye Disease Foundation and broadcast on the TVA network in Quebec on March 14 and 28 at 1 p.m., as well as on April 25 at 1:30 p.m. This program aims to give an accurate picture of the effects of screen use on visual and general health, for children, teens and adults alike.

The 30-minute TV program will feature three world-renowned experts:

– Dr. Langis Michaud, OD: eye development, myopia and screen use

– Prof. Patrick Rochette, PhD: screens, blue light and their effect on visual health

– Prof. Marc Hébert, PhD: screens and their impact on the biological clock

As screen time has greatly increased during the pandemic, it is likely that the visual health status of Canadians has deteriorated. This TV program should help encourage Canadians to take care of their visual health, starting with a regular eye exam.

Quote from Christophe Perreault, President of Essilor Canada:

“Essilor Canada is committed to supporting its partners in their efforts to raise awareness on all matters related to vision health. Over the past 15 years, with the Eye Disease Foundation, we have educated more than 60 000 families on the importance of improving their vision to improve their lives, in addition to distributing thousands of corrective eyeglasses to young people from disadvantaged backgrounds.”

Click HERE for the full press release.

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Lanvin Eyewear: Bold and Beautiful 2021 Collection

Lanvin’s distinct approach to modern refinement and attention to detail evolves with the Spring/Summer 2021 eyewear collection. Model LNV605S oversized and feminine luxe sunglass represents a vintage feel from the 1980s. The Mother & Child gold plaque arises from the thick temples, highlighting the emblem of the French maison and representing the special bond within Jeanne Lanvin and her daughter Marguerite. The bold temples feature hollowed tips to attach the Lanvin eyewear chain.

Distributed by Marchon: www.marchon.com

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