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Eye on the Industry Podcast Episode 4: Buying Groups and the Power of Community for Independents

Eye On the Industry podcast EOTI

The latest episode of Eye on the Industry podcast, sponsored by The Optical Group, brings together two seasoned Canadian opticians—Rachel Hill of Personal Optical in St. Catharines, ON, and Sheena Taff of Robertson and Brown Opticians in Vancouver, BC—to discuss how buying groups are evolving and empowering independent practices.

Eye on the Industry podcast guests Rachil Hill and Sheena Taff

From Family Roots to Independent Practice

Both guests share strong family ties to the profession.

  • Rachel Hill, a second-generation optician with 30 years in the industry and 20 years as owner of Personal Optical, began as a mobile service before opening a storefront. She continues to serve clients with mobility challenges and is beginning to reflect on the next phase of her career.
  • Sheena Taff, also a second-generation optician, has spent 15 years at Robertson and Brown Opticians. After exploring careers in finance and beauty, she found opticianry to be the perfect mix of creativity and technical skill.

Buying Groups: Beyond Discounts

The conversation highlights how buying groups like The Optical Group have grown well beyond simple purchasing power.

  • Streamlined billing and cash flow support save time and reduce stress for business owners.
  • Education and resources—from HR and finance to social media and CE opportunities—help independents build sustainable strategies.
  • Exposure to new products and suppliers allows members to explore fresh opportunities without barriers, aided by monthly updates and promotions.

For Rachel, joining a buying group as a single parent business owner was transformative. For Sheena, the value lies in expanded resources and the ability to diversify her practice’s offerings.

Building Community and Reducing Isolation

Both opticians emphasize the sense of community that buying groups provide.

  • Webinars and national events allow teams to access training during the day and connect with peers across the country.
  • Networking opportunities create a trusted support system for staffing, HR, and marketing challenges.
  • Collaboration among independents strengthens patient care through referrals and shared knowledge, shifting the focus from competition to collective success.

Looking Ahead: Students, Strategy, and Style

The future of independent opticianry, the guests agree, depends on greater engagement with opticianry students, offering them a path into family-like, community-driven businesses. Buying groups also help independents stand out by curating unique, wearable products and simplifying lab choices under one billing umbrella.

Leadership Lessons and Advice

Running an independent optical business requires structure, boundaries, and strong support systems:

  • Rachel credits routine and delegation for balancing single parenthood with ownership.
  • Sheena underscores the importance of building a professional team—accountants, lawyers—so opticians can focus on patients.

Their advice to their younger selves:

  • Sheena would have spoken up earlier as a champion for the profession.
  • Rachel would have embraced the chance to study abroad to expand her perspective.

A Touch of Fun

The episode wraps up with lighter moments, from choosing timeless cat-eye frames as their “one frame for life,” to sharing their imagined superhero alter egos—Spectra and Iconic—reflecting their passion for eyewear and patient care.

Closing

Hosts Isabelle Tremblay and Christine Zeggil thank their guests for their insights and remind listeners that buying groups continue to play a vital role in helping independents thrive.

Eye on the Industry is available on major podcast platforms. Learn more about The Optical Group at theopticalgroup.ca.

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Essilor Stellest Myopia Lens Gets US FDA Approval

Essilor Stellest image

EssilorLuxottica has announced that the U.S. Food and Drug Administration (FDA) has granted market authorization for its Essilor Stellest lens through the De Novo pathway.

The de novo classification for medical devices is a regulatory pathway for novel, moderate-risk devices to gain market approval from the US FDA when no equivalent, existing device can be identified for comparison.

The Stellest lens, designed for myopia management in children, was previously recognized by the FDA with Breakthrough Device designation in 2021. It is now the first spectacle lens to receive FDA authorization with clinical data supporting its ability to slow the progression of myopia.

According to published results, the lens slowed myopia progression by an average of 71% over two years in clinical trials. The product has already been introduced in several international markets and is expected to become available to U.S. eyecare professionals in the coming weeks.

Different Regulatory Approaches: Canada vs. U.S.

The U.S. regulatory process for myopia control lenses has been slower compared to Canada. Until now, U.S. eyecare professionals could only prescribe such lenses “off label,” as no product had received specific FDA approval for this indication.

In Canada, health authorities do not require additional regulatory authorization to market spectacle lenses with myopia control claims. This has led to earlier product launches and faster adoption of this lens category in Canada. Stellest was launched in Canada February 2022.

View other articles about Stellest in Optik NOW.

Click HERE for the EssilorLuxottica press release.

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LensCrafters Launches Latest Immersive Experience LensCrafters Vision Tycoon on Roblox to Highlight Vision Health

LensCrafters logo

LensCrafters, part of EssilorLuxottica, announces the launch of its latest virtual experience, LensCrafters Vision Tycoon, on Roblox, the global immersive platform where millions connect and play daily. 

Since debuting on Roblox in 2023 with LensCrafters Eye Odyssey, an obstacle course game introducing young audiences to eye care, the brand’s immersive experiences have attracted more than 900K visits.


In 2024, LensCrafters expanded with LensCrafters Eye Odyssey: World of Optics, featuring interactive mini games that promoted vision health in engaging ways and encouraged users to get an annual comprehensive eye exam at their nearest LensCrafters location. Together, these initiatives highlight LensCrafters’ commitment to raising awareness of vision care and its impact on overall well-being through fun, educational experiences. 

“With each new Roblox experience, we’re enhancing our connection with consumers, meeting them where they are and continuing to talk about the importance of eye health in new and creative ways,” said Alfonso Cerullo, President of LensCrafters and For Eyes. “LensCrafters Vision Tycoon is a meaningful step forward in how we blend education, technology and playfulness—empowering audiences to learn healthy eye care habits that can last a lifetime.”

In Roblox, a “tycoon” game invites players to grow a business by earning and reinvesting virtual currency, often through idle or incremental gameplay. This format encourages long-term engagement, aligning with LensCrafters’ goal of ongoing vision health education.

Lenscrafters Eye Odyssey Vision Tycoon Roblox image

With this latest installment, LensCrafters continues to push the boundaries of digital edutainment as one of the first optical retailers on Roblox. LensCrafters Vision Tycoon blends education with entertainment, allowing players to build, manage, and expand their own LensCrafters stores — all within one of Roblox’s most popular formats: the Tycoon.

Users enter the experience through LensCrafters Plaza — a central hub for brand activations, special events and access to mini-games. From there, players are assigned their own plot of land where they manage their own LensCrafters stores, hire employees, expand product offerings and build new spaces. As they grow their business, players earn points to climb the leaderboard and unlock in-game rewards, including exclusive UGC items and power-ups.

Aligned with LensCrafters’ commitment to eye health, the experience includes friendly reminders of the “20/20/20 rule” to help prevent digital eye strain: every 20 minutes, take a 20-second break and focus on something 20 feet away.

Source: Lenscrafters

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Myopia Profile Announces Ask Kate: AI-Powered Assistant for Myopia Management

Myopia Profile

Myopia Profile announced the invite-only launch of Ask Kate, an AI-powered virtual assistant designed to support eye care professionals (ECPs) manage the evolving challenges of childhood myopia. Trained exclusively on Myopia Profile’s extensively referenced and clinically validated content, Ask Kate delivers real-time, succinct, evidence-based responses to cut through the overwhelming volume of information and potential AI inaccuracies common in today’s digital environment.

Initial access to Ask Kate is being granted via invitation, with additional practitioners accepted through a registration system at portal.myopiaprofile.com/ask-kate-invite. The timing of this debut during Myopia Action Month underscores Myopia Profile’s commitment to empowering ECPs with practical, evidence-based tools to take action against childhood myopia.

“We created Ask Kate to help busy ECPs cut through the noise of today’s information overload,” said Dr. Kate Gifford, co-founder of Myopia Profile. “AI is a powerful tool for learning, but it can also overwhelm users with excessive, sometimes misleading or inaccurate content. That’s why Ask Kate is built on our rigorously vetted, evidence-based resources, to deliver clear, succinct, and trustworthy answers that practitioners and families can rely on to make informed decisions.”

Ask Kate bridges the gap between clinical depth and practical clarity, drawing from the regularly updated content of MyopiaProfile.com and MyKidsVision.org. This dual foundation allows Ask Kate to speak the language of practitioners while also offering simplified, parent-friendly explanations to support everyday conversations with families.

“Using Ask Kate has been helpful because I trust the source,” said Debbie Jones, Clinical Professor at the School of Optometry & Vision Science, and Lead Clinical Scientist, Centre for Ocular Research & Education (CORE). “It’s reassuring to have a resource designed specifically for our profession that provides clear, accurate, and research-backed answers tailored to individual needs.”

Looking ahead, Ask Kate’s functionality will be spotlighted in Boston during the American Academy of Optometry Annual Meeting (AAO 2025). Dr. Gifford will present results of a pilot study in the Optometric Education paper session on Thursday, October 9, at 1:45 p.m. The study demonstrated that Ask Kate was more accurate and succinct compared to five standard generative AI platforms, showcasing its unique value as a profession-specific tool for myopia management. Dr Gifford will also overview current challenges and opportunities presented by the use of AI in health care and professional education.

The invite-only launch of Ask Kate marks the first phase in Myopia Profile’s AI initiative, with broader access planned as the tool scales and engagement grows. A second version, designed for parents and caregivers through the MyKidsVision.org platform, is currently in development and will feature simplified language and curated links to help families better understand childhood myopia and management options.

To learn more about Ask Kate or to register interest for access, visitportal.myopiaprofile.com/ask-kate-invite.

Click HERE for the press release.

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Optometry Giving Sight Announces 2025 Grant Winners

Optometry Giving Sight logo a turquoise eye with black icons in the shape of people for the iris

Optometry Giving Sight (OGS) has announced the selection of its 2025 grant program recipients. This year, 24 grants totalling almost $1 million USD have been awarded to 21 organizations for projects that will help eradicate uncorrected refractive error globally.

As Optometry’s International Charity of Choice, OGS raises funds from optometrists, optometry practices, and optometry-related businesses and corporations to award annual grants for sustainable, impactful projects that expand the profession and improve access to vision care in underserved areas of the world. Since the grant program began, OGS has awarded more than 220 grants totalling more than $26 million.

This year’s grantee organizations and projects funded are:

Aden Adde International University
This project will establish a fully equipped eye examination center in Mogadishu, Somalia, providing free exams, affordable glasses and medications, and cataract surgeries. The initiative will also serve as a clinical training site for optometry students—addressing the shortage of skilled professionals and building a stronger eye care workforce. By combining direct service with education, it will reduce preventable blindness and improve visual health outcomes for underserved communities.

African Eye Institute Trust
The African Eye Institute Trust will implement the One School at a Time (OSaaT) program to address the urgent need for school-based eye care in South Africa. With over 22,000 public schools serving predominantly low-income communities, access to vision services remains limited. This initiative brings comprehensive eye screenings, free prescription eyeglasses, and health education directly to schools, eliminating financial and logistical barriers for families.

Berkeley Vision
This project will launch a comprehensive school-based eye health initiative in Jamshoro district, Sindh province, expanding Berkeley Vision’s global “Every Child Sees” campaign to Pakistan. The project aims to eliminate childhood uncorrected refractive error through sustainable, locally led healthcare practices—ensuring that every child has the opportunity to see clearly and thrive.

Brien Holden Vision Institute
This project will expand low vision services in Pakistan by establishing four new clinics, training 15 optometrists, and launching public awareness campaigns to improve access for underserved communities. Building on the Brien Holden Vision Institute Foundation’s decade-long presence and its support of 51 clinics to date, the initiative will integrate low vision care into secondary and tertiary hospitals—fortifying the national eye health infrastructure and ensuring long-term continuity of care.

Brien Holden Vision Institute
With support from Optometry Giving Sight, the Brien Holden Foundation is strengthening Vietnam’s eye care system by enhancing two government-run optometry schools—Hanoi Medical University and Pham Ngoc Thach University of Medicine. This initiative equips Academic Vision Centres with advanced tools, trains faculty and students, and delivers outreach to underserved communities, aiming to reach 10,000 individuals and elevate optometry as a fully recognized profession. Building on a decade of progress, the program promotes sustainability through government partnerships, income-generating clinics, and long-term integration into Vietnam’s public health system.

Canadian Vision Care
 
This project will strengthen optometry education and expand access to vision care in Guyana and Trinidad & Tobago by equipping university clinics with essential diagnostic tools, supporting faculty development, and facilitating student-led outreach to underserved communities. The initiative will enhance clinical training and elevate the quality and reach of eye care across the Caribbean.

Canadian Vision Care
This project will strengthen the Eye Train initiative in the Philippines by enhancing its capacity to deliver high-volume, high-quality eye care and deepening clinical training for Filipino and Canadian optometry students. With over 120,000 patients served to date, the Eye Train will continue operating as a full-time teaching clinic while expanding outreach during peak training periods, creating immersive learning experiences, and improving access to care in underserved communities.

Charis Vision and Health Mission
This grant will be used to strengthen optometry education and service delivery in Cross River State, Nigeria. This initiative will equip Arthur Jarvis University’s optometry program with essential ophthalmic tools and resources, while expanding access to primary eye care in surrounding underserved communities.  The project addresses a critical shortage of trained optometrists in southeastern Nigeria. By enhancing clinical training, launching community outreach, and building local capacity for equipment maintenance, the program lays the foundation for sustainable, high-quality eye care in a region of over 25 million people.

Envision EyeCare for All
This grant will be used by Envision EyeCare for All to expand and strengthen its mobile vision care initiative designed to deliver comprehensive eye health services to marginalized, underserved, and transient populations across rural Oregon. The project funded by the grant – “Eyes on Equity” – addresses systemic inequities in access to vision care by deploying a fully customized commercial mobile unit equipped with full-sized clinical tools. It targets communities historically excluded from primary eye care, including migrant farmworkers, Native American fishing villages, unhoused individuals, and children in low-income households in the counties of Hood River, Wasco, Gilliam, Sherman, and Morrow.

Healing California
This project will expand Healing California’s mobile vision care services across the state, providing free eye exams and prescription glasses to unhoused and underserved individuals facing systemic barriers to care. Through a fleet of mobile clinics and volunteer optometrists, the initiative brings compassionate, high-quality services directly to shelters and outreach sites—restoring not just sight, but dignity and opportunity.

Light for the World International
This project will advance pediatric optometry training in Mozambique as part of a 10-year strategy under the “1, 2, 3, I Can See!” program to build sustainable child eye care within the public health system.  The grant will be used to complete the second edition of a specialized pediatric optometry training program, launch a refresher course for local professionals, support three national trainers, and expand access to screenings and subsidized eyeglasses for children in schools and orphanages. Light for the World is an international NGO sparking positive change in eye health and disability rights.

Mission for Vision
This project will establish a permanent Vision Centre in Fatehpur, Uttar Pradesh, delivering comprehensive primary eye care to marginalized communities and helping eliminate preventable blindness. As part of Mission for Vision’s broader strategy, the center will offer screenings, treatment, referrals, and school-based programs, creating a sustainable, community-anchored model for equitable eye care across underserved regions of India.

Nepal Optometry Students’ Society
This project will establish Nepal’s first fully equipped optical laboratory for optometry students, bridging a critical gap in practical training and empowering future eye care professionals with hands-on experience in optics and dispensing. Led by a dynamic student team and supported by faculty from Maharajgunj Medical Campus, the initiative will transform optometric education and strengthen the delivery of quality eye care nationwide.

OPTOGLOBE
This project will launch the pilot phase of “Equipping the Future,” a global initiative by OPTOGLOBE that provides essential optical instruments to optometry students in underserved regions. By supporting students selected for their leadership and advocacy, the program removes barriers to clinical training, empowers community-based care, and strengthens the global optometry workforce.

Queen’s University Belfast
This project will support the foundational phase of revising Zanzibar’s National Eye Care Plan, formally integrating optometry and low vision services into the public health system. Led by Queen’s University Belfast in partnership with the Ministry of Health, the initiative will build consensus, generate evidence, and create a sustainable roadmap for affordable, government-led vision care—marking a shift from fragmented NGO efforts to a nationally owned, systems-level approach.

See Better. Learn Better Jamaica, LTD
This project will expand See Better Learn Better Jamaica’s school-based vision care initiative across Westmoreland and Hanover, delivering essential eye exams, referrals, and eyeglasses to thousands of children while training optometrists from the University of the West Indies and Indiana University in pediatric outreach. Endorsed by Jamaica’s Ministry of Health, the program fills a critical gap in national screening and fosters a new generation of practitioners dedicated to equitable, sustainable care.

Special Olympics
 Special Olympics International will use this grant to expand its Opening Eyes program to improve vision care access for individuals with intellectual disabilities (ID) across Ghana, the U.S., and Latin America. This initiative builds on a long-term strategy to deliver inclusive, high-quality eye health services while training eye care professionals to better treat this underserved population.
 
University of Cape Coast
This project will launch Opto-SCOPE, a mobile optometric care initiative that provides essential eye services to underserved rural communities in Ghana’s Central Region through the country’s Community-based Health Planning Services compounds. It offers final-year optometry students supervised clinical experience while strengthening local health systems, promoting early detection of vision disorders, and establishing a scalable model for sustainable community-based eye care.

University of Montreal School of Optometry
The grant will be used to launch a mobile optometry teaching clinic that will provide on-site eye care to residents of Pavillon Alfred-Desrochers, a long-term care facility affiliated with the university’s Institute of Geriatrics. Integrating portable diagnostic tools into its fifth-year curriculum, the initiative supports frail seniors with limited mobility while offering students hands-on experience in delivering compassionate, high-quality care to underserved populations.

 University of Montreal/International Health Unit
This project will establish and strengthen optometry education in underserved francophone countries by addressing the shortage of trained eye care professionals and improving access to refractive services. The initiative brings together experts in ophthalmology, public health, and academia to develop curricula, plan infrastructure, source equipment, and advocate for sustainable eye health systems. Local academic institutions will serve as implementation partners, ensuring contextual relevance and long-term impact.

University of Montreal/International Health Unit
Developed in collaboration with the School of Optometry at the State University of Haiti (EOH), the project addresses the critical shortage of qualified visual health providers and the treatment of refractive errors in Haiti. By strengthening academic training, clinical capacity, and professional integration, the program expands access to high-quality eye care, particularly in underserved areas. Through structured internships, remote teaching, and faculty development, the program builds a sustainable foundation for the optometry profession in Haiti.

Vision for the Poor
This project will expand Vision for the Poor’s network of sustainable vision centers across the Philippines, improving access to affordable eye care in underserved communities while strengthening optometry education. By upgrading equipment, extending services to new regions, and providing hands-on training through partnerships with hospitals and universities, the initiative equips future practitioners with practical skills in clinical care and outreach.

VOSH California
This project will establish a Specialty Contact Lens Clinic within the Visionary Clinic in Managua, Nicaragua, expanding access to advanced eye care for underserved patients and offering hands-on training to optometry students from the National Autonomous University of Nicaragua (a program established in part by funding from Optometry Giving Sight). By introducing affordable scleral and rigid gas-permeable lens fittings for complex conditions like keratoconus, dry eye, and progressive myopia, the initiative fills a critical gap in Nicaragua’s eye care services.

World Council of Optometry
This project will expand the World Council of Optometry’s Optometry Program in Advocacy and Leadership (OPAL) by introducing a new post-graduate track with advanced seminars and mentorship, deepening its global impact. Through a 12-week virtual course, optometrists from six regions will gain the skills to lead sustainable advocacy efforts, influence policy, and promote equitable access to eye care in their home countries.

During the last 22 years, OGS has funded the establishment of 14 optometry schools in areas of need, trained more than 14,000 optometrists and eye care personnel worldwide, established more than 200 vision centers for clinical training and patient care, and served more than 15 million individuals in 70-plus countries.

More information about these projects is available here, including program objectives, expected outcomes, and sustainability measures.

Click HERE for the press release.

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