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Transitions Premieres “The Pulse,” A Virtual Event for Eye Care Professionals

Transitions Optical is redefining what it means for eye care industry professionals to gather online through a first of its kind, global virtual event— Transitions® The Pulse. The Pulse event is free to attend and will broadcast on Tuesday, February 9, at 12:30 p.m. ET/9:30 a.m. PT and 6 p.m. ET/3 p.m. PT.

The broadcasts will explore the state of the industry globally, and Transitions leadership will offer a sneak peek into future Transitions® lens products, protection and style. The event will feature internationally renowned author and keynote speaker Doug Stephens, founder of Retail Prophet, who will share his unique perspective on retailing, business and consumer behavior. The Pulse will include:

  • Connect live – watch keynotes by expert speakers on the future of the industry and the latest innovations and solutions, including OAC accredited, skills training and professional development.
  • Get close – share best practices, look at future trends and discover fresh insights on consumers from all over the world.
  • Let us gather – to build the strength and intelligence we need to make our business thrive in 2021.

Transitions The Pulse is not just another online webinar,” said Patience Cook, director North America marketing, Transitions Optical. “We want to bring together the optical community for a virtual event with connectivity at its core. Attendees from over 42 countries will connect and learn with peers while hearing from leaders in eyecare and beyond with compelling insights to transform 2021 into a year of opportunity.”

Register at www.TransitionsThePulse.com.

Click HERE for the full press release.

CooperVision Specialty EyeCare Upgrades and Expands Manufacturing Facilities

CooperVision Specialty EyeCare announced investments in its Sherbrooke, Quebec and Gilbert, Ariz. manufacturing facilities.

The Sherbrooke facility—located southeast of Montreal—mainly produces Blanchard Onefit and Onefit MED scleral contact lenses. Accommodating increased volume demands from the Americas and other global markets, the site will benefit from several upgrades such as expanded advanced lathing technologies and renovated laboratory space.

The Gilbert site—in suburban Phoenix—currently produces Paragon CRT® contact lenses and materials. The group’s ambitious expansion plans will grow the facility to more than 45,000 square feet by 2025, with a refurbished shipping and warehouse center, and a substantially larger specialty lens manufacturing floor.

Additionally, the group is undertaking a refurbishment and production expansion of its Netherlands facility to meet growing demand in Europe and China for its range of lenses.

“Extending our partnerships with the eye care community also insists that we regularly invest in our infrastructure, especially given upward demand,” said Juan Carlos Aragón, President, Specialty Eye Care, CooperVision.

Click HERE for the full press release.

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Essilor and Luxottica Launch First Joint Product Offering in U.S.: “Ray-Ban Authentic”

EssilorLuxottica is launching the first commercial product leveraging the strength of the new Group by strategically combining the expertise of Essilor and Luxottica.

The latest edition of Ray-Ban Authentic represents the perfect match of Ray-Ban’s legendary style and Essilor’s expertise in sight and will capitalize on the assets of both to meet consumer needs with the aim of diversifying the single vision category as well as growing the prescription sun category for private practices. This latest edition will launch on January 19, 2021.

Ray-Ban’s history in the field of prescription lenses has witnessed many ground-breaking developments, but the combination of iconic frames and the latest generation of clear, gradient and sun lenses is a significant revolution made possible by the integration of Essilor and Luxottica.

There will be over 1,400 lens-frame combinations available to consumers, including those featuring Transitions technology with photochromic lenses and blue light filtering. The new range also includes a Special Edition, enhanced with Essilor’s best-known and most innovative lens solutions such as Varilux, Eyezen and Crizal.

This is a product offering that will help shape the market for years to come,” said Fabrizio Uguzzoni, President of Luxottica Wholesale North America. “Consumers and patients – Ray-Ban lovers in particular – are hungry for a more complete branded experience. With Ray-Ban Authentic we will deliver that.

Private practices will now have an elevated and differentiated complete pair offering that taps into the deep-rooted passion and love of the Ray-Ban brand through Ray-Ban Authentic Essilor Special Edition,” said Rick Gadd, President, Essilor North America.

Click HERE for the full press release.

Levi’s Launches Optical and Sunwear with Safilo

Levi’s, one of the world’s most recognized denim brands, launched eyewear in partnership with Safilo. The collection is designed with a fashion forward consumer in mind and features a wide range of functional yet stylish men’s, women’s and unisex
optical and sunwear styles evoking the effortless appeal of the California lifestyle.

Featured model: LV1000

Distributed by Safilo: www.safilo.com 

IMAGINEM Announces Canadian Advisory Council Members

IMAGINEM

IMAGINEM, the new global omni-channel media brand that celebrates Independent eyewear collections from around the world, is pleased to announce the first members of the IMAGINEM Advisory Council in North America.

Advisory Council members play a vital role in the evolution of the brand by providing guidance to the editorial and publishing team and sharing their experiences with their respective networks as IMAGINEM brand Ambassadors.  

In Canada, Image consultant and Registered Optician, Wendy Buchanan, will take up the mantle of IMAGINEM Ambassador. Wendy is the creative force and founder of the BeSpectacular™ Image & Eyewear Styling program for eyewear fashionistas, helping practices differentiate their optical dispensaries and drive higher ROI through fashion-first multiple pair sales.

“The minute I learned of the IMAGINEM brand concept, I felt an immediate connection to who I am and what I do as an image consultant and optician. I absolutely love independent eyewear brands and look forward to sharing my expertise in collaboration with IMAGINEM”, said Wendy.

In another building block of the global omni-channel approach, IMAGINEM is pleased to announce a collaboration with OPTIK Magazine, Canada’s leading full-spectrum bilingual eyewear and eye care publication.

Shan Khan, Registered Optician, Editor in Chief, and Opticianry Instructor at Canada’s largest Opticianry program also joins the Advisory Council as a Media Partner. 

In USA, Kristie Nguyen, OD, is a fast-rising social media star in the eyewear world. Dr. Nguyen is in private practice in in Orlando, Florida. Her fashion flare is a natural fit for the IMAGINEM brand and the collections which adorn its pages.

“IMAGINEM is such a natural fit with my interest in exquisite eyewear fashion. I enthusiastically look forward to sharing the insiders’ view and the stunning imagery of independent eyewear styles with my colleagues”, said Kristie. 

A digital demo of IMAGINEM is available online. Readers are invited to view the magazine and request a complimentary subscription for the first issue.

Click HERE for the full press release.

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