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New Intervention Could Help Patients with Macular Degeneration Recover Vision

Researchers have discovered that a single, 20-minute session of non-invasive brain stimulation of the visual cortex can reduce the effects of macular degeneration.

Patients with macular degeneration lose central vision and are forced to rely on peripheral vision. But they can have difficulty segregating an object from others that are in close proximity, a phenomenon called crowding. This study from the University of Waterloo’s School of Optometry found the use of brain stimulation could help people with macular degeneration recover their vision.

“Perceptual learning can reduce letter crowding for patients with macular degeneration. However, perceptual learning typically requires intensive training, which may be a barrier for patients. Additionally, the learning does not always transfer to non-trained stimuli, that’s why this discovery is so promising, it addresses all of these concerns,” said Ben Thompson, professor at the School of Optometry and Vision Science.

Interventions like transcranial direct current stimulation (tDCS) directly modulate mechanisms in the visual cortex that contribute to crowding and could improve vision in patients with central vision loss. This treatment can also be combined with perceptual learning techniques. 

This study is the first step towards the possible application of non-invasive brain stimulation to vision recovery in patients with macular degeneration.

Click HERE for the full press release.

The Vision Council Launches Diversity, Equity and Inclusion Task Force

The Vision Council logo

The Vision Council announces the launch of a Diversity, Equity and Inclusion Task Force. The task force launch is part of the organization’s larger brand reimagination focused on community-building and industry growth and follows The Vision Council’s recent unveiling of a redesigned logo and new website designed to better serve and accommodate the needs of members and the vision care community at large. Comprised of 13 vision care community leaders, the task force’s mission is to amplify and embrace everyone’s voice within all segments of the vision industry in order to push forward a more equitable agenda for the eyewear and eye care industry and to build a more diverse and inclusive community.

“In 2019, The Vision Council conducted one of the first studies of diversity in leadership for the optical industry. The results were intended to benchmark the optical leadership landscape and illuminate the opportunities companies have to promote diversity, cultivate talent and improve their performance,” said Ashley Mills, CEO of The Vision Council. “We shared these results at The Vision Council’s annual Executive Summit in January 2020, during which we also announced a five-year plan reflecting a renewed focus on community-building and promoting industry growth. (…) The task force will be charged with developing dynamic programming and community initiatives and also identifying milestones and goals for the industry in order to provide tangible, actionable pathways for our members to access.”

Task force members include:

  • Dr. Derrick Artis – Management Consultant at Artis Consulting
  • Lanard Atkins – Opticianry Program Director at Georgia Piedmont Technical College
  • Dr. Diana Canto-Sims – Co-Founder at Buena Vista Optical and Designer at La Vida Eyewear
  • Gai Gherardi – Co-Founder at l.a.Eyeworks
  • Rebecca Giefer – CEO, Americas at MODO Eyewear
  • Dr. Millicent Knight – SVP, Customer Development Group at Essilor
  • Blake Kuwahara – President/CEO, Focus Group West and Creative Director, Blake Kuwahara Eyewear
  • Dr. Howard Purcell – President and CEO at New England College of Optometry
  • Dr. Danielle Richardson – Independent Optometrist at Optometrix
  • Tiffany Smith – Regional Director of Doctor Recruitment at National Vision
  • Phernell Walker – Director of Optometric Relations at VSP Ventures
  • Kyly Zak Rabin – Co-Founder at Zak.
  • Christine Yeh – Executive Editor at 20/20 Magazine

Details on additional upcoming Diversity, Equity and Inclusion initiatives and programming will be announced in the coming months.

Source: The Vision Council

Nikon Launches New Online Ordering Platform

To further improve the consumer experience, Nikon announces the launch of a new online ordering platform. This platform will help improve efficiency in clinics so ECPs can provide the best service to their patients.

Some of the new features included are:

Lenswear-I Synchronization: Patient information synchronizes from Lenswear-I to online ordering platform.

“I See Without Compromise” Ordering: Order up to four pairs in the same entry. RX-fields autofill after the first order is entered.

Easy Redos: Retrieve previous frame tracing information in one click. Autofill order fields with old invoice information.

Stock Lenses Order: Easily order multiple stock-bulk lenses via colour legend grid. Combine stock-bulk and stock-patient orders into one reference number. Search and filter tools for effective stock ordering.

Frame Wide Selection: A large selection of frame shapes, brands and models pre-set in the platform.

Other Features: Balance eyes, industrial thickness, mounting type taken into consideration for more realistic results of Feasibility Calculation. Convenient printable voucher to identify frames-to-follow. Single catalogue with frames and RX for a seamless experience.

The online ordering platform will be available as of the first week of September 2020.

Click HERE for the full press release.

AYA Optical Launches Capsule Collection Featuring Indigenous Artwork by Phil Gray

AYA Optical released a new eyewear capsule featuring designs by celebrated BC’s Northwest Coast Ts’msyen artist Phil Gray. The in-demand artwork is now available on wearable AYA optical frames in two colour ways. “Justin” is a bold yet refined square shaped frame and features a striking Phil Gray eagle design along the arm.

Justin

www.claudiaalan.com

Click HERE for the full press release.

Transitions Launches “Get the Real Thing” Contest in Canada

Transitions Optical has launched a promotion to drive awareness about the importance of making sure patients receive authentic Transitions® lenses when purchasing Transitions photochromic lenses. The “Get the Real Thing” promotion rewards select eye care professionals and patients for registering their lenses using the Transitions lens Certificate of Authenticity (COA) after receiving their lenses. The promotion will run from September 1 through December 2020.

“We know the vast majority of people who tried Transitions® Signature® GEN 8™ lenses were satisfied with them,” said Patience Cook, director, North America marketing. “It’s important that when patients ask for Transitions brand lenses, they receive the authentic product. The certificate of authenticity helps provide confidence to both patients and ECPs that they are getting the high-quality product they have asked for.”

The contest asks ECPs to give patients a COA when dispensing their Transitions lenses. The eye care professional should show the patient the registration field and instructions. Once registered, patients are eligible to receive one monthly prize, including Bose® SoundLink® II wireless headphones. ECPs are eligible to win Transitions lens branded gift packs.

Click HERE for the full press release.

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