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Dynamic & Comprehensive VisionEd Conference Program Announced for VEE 2024

Vision Expo

The Vision Council and RX, co-organizers of Vision Expo, bring compelling accredited continuing education offerings to the industry at Vision Expo East 2024. The comprehensive VisionEd optometry and opticianry program kicks off Thursday, March 14, one day prior to the celebratory exhibit hall opening on Friday, March 15, and will run through Sunday, March 17.

VisionEd at Vision Expo East 2024 promises to be an enriching educational experience for ODs, opticians and allied health professionals that will allow each to gain meaningful knowledge that can seamlessly be incorporated into their practices. The entire program will feature approximately 200 sessions, made up of 300 hours of content, presented by 100 of the industry’s finest and most sought-after speakers – offering conferees the very best eyecare education.

“The VisionEd program at Vision Expo East 2024 is a testament to our commitment to advancing the eyecare industry through a strong education program that has been created by industry, for industry.”

 Fran Pennella, Vice President, Vision Expo at RX

“This year’s OD education program will feature new, dynamic and fun custom-designed clinical courses that will challenge the mind and provide engagement such as, “Ask The Experts,” and “Two Truths & A Lie,” where cases will be shared from conferees and our experts will offer their clinical acumen. The program is also rich with courses for every mode of optometric care, including business, contact lenses, aesthetics, and much more.”

Vision Expo Education Planning Chair, Dr. Marc Bloomenstein, OD, FAAO

Taking place on Thursday, March 14, Vision Expo East will also offer the complimentary Global Contact Lens Forum developed by Dr. Melissa Barnett, OD. This ‘meeting within a meeting’ provides conferees with practical, timely tips in both clinical and business processes to help take their specialty contact lens practice to the next level. Respected, highly successful contact lens practitioners will share what’s new and sexy in contacts.

OptiCon at Vision Expo East 2024 will also have fresh new courses that will surely enlighten opticians nationwide. With provocative sessions featuring trends and developments in the profession, OptiCon’s 100+ courses will allow conferees to easily customize their choices from five tracks – clinical concepts, spectacle lens, contact lens, allied health and business.

The OptiCon General Session, sponsored by EssilorLuxottica, will take place Friday, March 15 at 12:30 p.m. on Vision Expo’s main stage, The Bridge, and will feature award-winning author, psychotherapist, and extreme athlete, Rebecca Alexander, LCSW-R, MPH. Rebecca will entertain the audience with stories of her struggles and accomplishments living with Usher Syndrome Type 3.

The OptiCon @ Vision Expo education package includes:

  • Unlimited Continuing Education Courses, including American Board of Opticianry (ABO) and National Contact Lens Examiners Board (NCLE) approved education.
  • Access to the OptiCon General Session.
  • Free Exhibit Hall access, including the OptiCon @ Vision Expo Hub.
  • Tailored special events including a welcome event and peer networking.
  • Access to ABO and NCLE exam review courses and exams.
  • Access to discounted rates at a dedicated OptiCon @ Vision Expo hotel.

“We are thrilled to bring OptiCon @ Vision Expo back to New York for another year of education and networking,” said Phernell Walker, MBA, ABOM, LDO and OptiCon Advisory Board Co-Chair. “This is a phenomenal opportunity to unlock a world of knowledge and growth in six key areas of education, including optical technology, allied health, contact lens, practice management and business solutions, and ABO and NCLE basic, advanced and practical exam review courses.”

Download the Vision Expo East 2024 OD education brochure here.

Download the Vision Expo East 2024 Opticians & Allied Health education brochure here.

The Show’s VisionEd optometry and opticianry educational programs, including OptiCon @ Vision Expo, will open Thursday, March 14. The exhibit hall will open Friday, March 15.   

Vision Expo East 2024 will take place at the Jacob Javits Center in New York City from March 14-17, 2024.

Click HERE for the full press release.

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Balancing Style and Functionality in Frame Selection

By Tina Guenther

From the moment a patient steps into the dispensary, they are met with a unique prescription and a set of preferences. Often, these preferences do not align with what is best for the patient or what we have to offer. In an era where larger frame sizes are in high demand, it’s challenging to inform someone that their high prescription or specific needs are incompatible with the trendy frames they’ve chosen.

Determining what will meet the needs of the patient you’re assisting involves considering several factors: the preferred style, frame size and eye shape, price, etc. Essentially, it boils down to two critical factors: style and functionality. The question then arises: where is the balance, and how can we enhance our services in the selection process? Although opticians perform the task of recommending frames and lenses numerous times a day, for most patients, selecting a frame is a decision that will impact them for years to come.

While focusing on function is crucial, it is equally important to invest time in finding a style that complements the facial features and personal style of the patient. In instances where you may opt for a small rectangular frame believing it to be the most flattering, it may not satisfy a patient who initially desired a larger round frame. Even if the patient trusts your judgment at the moment, they may later feel disappointed and unheard.

How, then, do we as opticians strike this balance?

As opticians, we are trained to find a balance between a patient’s preferred style and what is most appropriate for their optical needs. This approach varies with each individual. For those with low prescriptions, the range of stylistic options is considerably broad. In contrast, a patient with a high prescription might end up with thick, heavy lenses that could alter the appearance of their eyes to onlookers, a realization that can be disheartening when they discover their options are limited.

To prepare for such scenarios, it is essential to offer a diverse array of frames capable of catering to a wide range of patients, not just the larger, more colorful, or embellished frames.

Occasionally, patients enter the dispensary convinced they know what they want, which may not always be the most suitable choice. Ultimately, it falls upon the optician to find a compromise, where frame size and fit can significantly influence the outcome. These details, often overlooked by patients, assume that style precedes functionality, an assumption that can lead to dissatisfaction.

Considering the optician’s perspective can sometimes complicate the experience for our patients. What seems straightforward to opticians can result in vague explanations. To mitigate this, it’s vital to thoroughly explain the frame selection process, emphasizing the goal of finding eyeglasses that perfectly fit the patient.

“During my last visit to a dispensary, the optician clarified which frames would best suit me and the necessity of my new prescription. I left feeling more informed than upon arrival, and quite satisfied with my selection,” shared Danny Peters, a former patient.

Selecting a frame size that matches the patient’s head and minimizes eye shape can make a high prescription less noticeable and lighter. While patients might be tempted to choose larger frames for style reasons, opting for a more suitable size can provide comfort and better support from the nose and ears.

This is where communication often falters: while opticians prioritize functionality, patients may focus on style. Without clear communication, this discrepancy can lead to patient dissatisfaction.

Countering Media Influence

In popular culture, large frames are mainstream, with advertising typically showcasing models with thin lenses. This portrayal can mislead, as not everyone can achieve this look due to various visual needs.

It’s easy to view style and functionality as separate entities. However, as opticians, our role is to demonstrate how these two aspects can complement each other, ensuring patients never feel limited in their choices, regardless of their needs. Promoting an inclusive selection for those requiring specific accommodations is a step toward making everyone feel acknowledged.

Changing Our Approaches

Style and functionality can coexist harmoniously if we recognize and address the needs of all patients, creating an environment where neither aspect overshadows the other. Balancing these elements can be challenging, but with focused effort, progress is achievable. As opticians, advancing patient care is our forte.

Experience and the acquisition of new fitting techniques can enhance our patient care strategies. For visual learners, displays comparing different lens materials and frame sizes can elucidate the impact of lens thickness and size. Understanding and educating patients about their choices is paramount.

Ensuring our dispensaries offer a wide range of frame sizes and styles is also crucial. A limited selection can be discouraging, especially for patients with high prescriptions needing smaller frames. A varied inventory, coupled with knowledgeable and empathetic staff, significantly enhances the patient experience.

For many, selecting frames and lenses is a daunting task, with choices affecting them for years. Detailed explanations, both verbal and visual, can alleviate concerns and boost confidence in their decisions. Ultimately, the right pair of eyeglasses should instill confidence with every wear.

Around two years ago, Tina Guenther worked as a lab technician in a dispensary. The optician who trained Tina encouraged her to look into the online optical programs offered by NAIT and what opticianry has to offer. Tina is currently in her second year of the eyeglass program.

Tina is the winner of the Optik Opticianry Writing Contest.

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Optometry Giving Sight’s Grant Process Now Open

Optometry Giving Sight logo a turquoise eye with black icons in the shape of people for the iris

Optometry Giving Sight (OGS) is now accepting pre-applications for its grant program that funds sustainable, optometry-based projects to end preventable blindness and vision impairment throughout the world. Pre-applications will be accepted until Midnight MST March 20, 2024. Organizations that pass the pre-application process will be invited to submit a full grant proposal in early April. Final grant awards will be announced in August.

OGS funds organizations that focus on the following:

  • Programs involving optometry where there is a clear outline of optometry’s involvement in and benefits to the program.
  • Establishment or support of optometry schools, eye clinics, vision centers, and optical labs.
  • Programs that deliver eye exams and low- or no-cost glasses to underserved or marginalized populations and include a strong optometry education and training component.
  • Integrated, long-term optometry-related programs with a view towards sustainability.
  • Service delivery tied to optometry education and/or the development of optometry.

Organizations that qualify for public charity status under section 501(c)(3), 501(c)(6), Canadian registered charities and international charities are eligible for funding. There are no geographic restrictions on the locations of the projects. However, priority is given to programs that are in parts of the world where optometry is not a well-developed profession.

To be considered, organizations must be nonpartisan and will not be eligible for funding if their parent company is a large corporation.  Programs that include only vision screenings, basic eye exams, and eyeglass distribution will also not be considered.

As “Optometry’s Charity™,” OGS raises funds from optometrists, optometry practices, and optometry-related businesses and corporations to award grants for sustainable, impactful projects that expand the profession and improve access to vision care in underserved areas of the world.

During the last 20 years, OGS has: awarded more than 180 grants for primary eye care services for more than 8 million people; funded the training of more than 14,000 optometrists and eye care personnel; established more than 130 vision centers in underserved areas and; served individuals of all ages in more than 40 countries.

Optometry Giving Sight is located in Golden, Colorado, and Calgary, Alberta.

Prospective grantees may learn more here.

Click HERE for the full press release.

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VEE 2024 Unveils New Main Stage Special Events

Vision Expo

The Vision Council and RX, co-organizers of Vision Expo, have shared the line-up of events scheduled to take place at The Bridge, Vision Expo East’s main stage destination. To register for Vision Expo East, click here.

Taking place from March 14–17 at the Javits Center, Vision Expo East 2024 holds particular significance as it will pay homage to its rich history in New York City before making its anticipated relocation to Orlando, Florida in 2025. Programming at the Show’s exhibit floor main stage, The Bridge, will build on this celebratory spirit, engaging attendees.

Highlights at The Bridge include:

  • Performance and Q&A with NYC Icon and Grammy-nominated singer and songwriter, Sophie B. Hawkins. The artist will give a special performance and discuss her personal journey living with exotropia and amblyopia.
  • The NOW Awards, and the NOW by Vision Expo trend activation, is set to amplify its impact, showcasing a diverse range of eyewear designs reflecting the latest industry trends in colors, materials, and styles. Nine exciting awards will be presented including, “Eyewear, the Ultimate Accessory” Award presented by Accessories Council, and a People’s Choice Award among others, where attendees vote for their favorite pair of frames at the NOW Pavilion. Learn more here.
  • Flaunt the Frame, a new series sponsored by IMAGINEM that transcends conventional fashion shows by focusing solely on eyewear, will provide an unfiltered view of the most cutting-edge designs. Fashion shows on Friday and Saturday will highlight independent eyewear designs with collections from ClearVision, Morel, MODO, OGI, Jonas Paul, Spectacle Eyeworks, Sospiri, and Variation Design.
  • The OptiCon General Session, sponsored by EssilorLuxottica, will feature an inspirational conversation with Rebecca Alexander, LCSW-R, MPH, who has been losing both her vision and hearing due to Usher Syndrome (type 3) since adolescence.
  • Visionaries Unveiled, new disruptive content will feature industry leaders who are pushing the boundaries of what’s possible in the eyewear sector and presenting game-changing business strategies that will shape the future of eyewear. Experts in sustainability, aesthetics, and hearing care will give engaging presentations and spark active discussion.
  • The Career Zone, a student favorite, will debut on a new day, Sunday March 17, and at a new location, The Bridge, and offer young professionals and students invaluable opportunities to network with industry leaders, engage in panel discussions, and win prizes.

“We are thrilled to share this year’s lineup of programming taking place at Vision Expo East, and use this opportunity to celebrate our time in New York before our 2025 debut in Orlando. Year over year, we have been able to highlight industry-leading brands, technologies and thought-leaders at The Bridge, and this year will be no different. Centrally located in the center of the exhibit floor, we encourage all attendees to explore the plethora of events taking place. From fashion shows to musical performances to compelling education and career opportunities, there’s truly something for everyone.”

Fran Pennella, Vice President, Vision Expo, RX

Event highlights are included below. Check Vision Expo’s website or mobile app for the most up-to-date schedule. 

Friday, March 15

10:00 AM         

Eyecare Business Trends in Eyewear 2024

11:00 AM          

Flaunt the Frame Fashion Show

CELEBRATION OF INDEPENDENT EYEWEAR:

Featuring the collections from ClearVision,

celebrating 75 years of independence

12:30 PM          

OptiCon General Session:

A Conversation with Rebecca Alexander, LCSW-R, MPH

Sponsored by EssilorLuxottica

1:45 PM            

The Fundamentals and Benefits of Light Therapy to Elevate Patient Care

Presented by Essilor Instruments

2:25 PM            

Visionaries Unveiled: Education for Change Makers

3:30 PM            

Flaunt the Frame Fashion Show

COLORPALOOZA:

Including styles from Morel, MODO, OGI and Jonas Paul

4:30 PM            

NOW Awards: 2nd Edition

Champagne Toast & Mingle

Saturday, March 16

9:45 AM            

RestoringVision: Doing Good is Good for Business

10:15 AM          

Physician Burn Out

Hosted by the National Optometric Association (NOA)

11:00 AM          

Beyond Vision: Behaviors to Supercharge Your Contact Lens Business

12:30 PM          

The National Federation of Opticianry Schools (NFOS) College Bowl

Powered by EssilorLuxottica

3:30 PM            

Flaunt the Frame Fashion Show

ARTISANAL EYEWEAR:

Featuring styles by Spectacle Eyeworks, Sospiri, and Variation Design

4:15 PM            

Q&A and Performance by Sophie B. Hawkins

Sunday, March 17

10:00 AM          

Career Zone open all day

For the full schedule of events at The Bridge, reference the Schedule of Events page on Vision Expo’s website, filterable by date and location. Schedule is subject to change. On-site, attendees are encouraged to reference the Vision Expo mobile app for the most up-to-date schedule. 

Vision Expo East 2024 will take place at the Jacob Javits Center in New York City from March 14-17, 2024.

Click HERE for the press release.

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Eye Care Leaders Share Contact Lens Wear-and-Care Tips In “EASY Does It” Video Series Reboot

contact lens institute

Several prominent members of the U.S. and Canadian eye care community are voicing their support for The EASY Way, the Contact Lens Institute’s (CLI) initiative to help promote healthy, comfortable contact lens wear and care behaviors. CLI has rebooted its popular “EASY Does It” one-minute video series, in which optometrists, opticians, and staff describe one way their colleagues can better reach patients through conversations that take only seconds.

Prominent Eye Care Community Voices Support

2024 CLI Visionaries including Monica Bhula, OD, Jenn Seymour Brusven, LDO, Janelle Davison, OD, Scott Moscow, OD, Shalu Pal, OD, and Adam Ramsey, OD, are featured in new episodes, with additional segments planned throughout the coming weeks. All “EASY Does It” videos are available as a YouTube playlist at bit.ly/EASYDoesIt.

Rebooted “EASY Does It” Video Series

Now in its fourth year, The EASY Way (Eyes, Awareness, Safety and You) has been adopted by eye care practices across the U.S., Canada, and worldwide. It includes simplified tips, attention-grabbing infographics, and companion digital resources for use in practices, presented in a memorable and straightforward way. All components are available for free download within The EASY Way resource page on ContactLensInstitute.org.

Three Simple Steps to Healthy Lens Wear

At the center of the program are three easy steps:

1.  Think Clean. Wash and dry your hands every time before touching your lenses or eyes. If you wear reusable lenses, always clean and disinfect them with each removal, and clean your lens case as directed. Keep your lenses and case away from any type of water, which can contain harmful microorganisms.

2.   Remember Fresher is Better. Wear your contacts for only as long as your eye care professional says, replacing them with fresh lenses on schedule. Only wear daily disposable lenses once, and always rely on new solution for reusable lens disinfection and storage. Replace your lens case at least every three months.

3.   Trust Your Eye Doctor. Listen to your eye care professional, who has specialized training. If you have any questions, contact their office—they care about your health and great vision.

The rebooted “EASY Does It” video series is being promoted across CLI’s social media channels, CLI Visionaries’ personal and practice digital channels, and through CLI member companies Alcon, Bausch + Lomb, CooperVision, and Johnson & Johnson Vision.

The Contact Lens Institute advances the latest innovations in safe and effective contact lens and lens care products and services that provide unique benefits to patients while satisfying the evolving needs of eye care professionals.

CLI undertakes activities that properly assess, enhance, promote and balance contact lens and lens care industry welfare and growth, including the safe use of products in the marketplace. Its members include Alcon, Bausch + Lomb, CooperVision, and Johnson & Johnson Vision.

For more information, visit contactlensinstitute.org.

Click HERE for the full press release.

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