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Alcon Canada Launches TOTAL30 Multifocal Contact Lenses for Reusable Lens Patients with Presbyopia

  • The first and only monthly Water Gradient multifocal contact lens that feels like nothing – even at day 301
  • Provides excellent visual acuity at all distances, near through far, with Alcon’s proven Precision Profile design that fits in two easy steps, delivering 96% fit success2-4
  • New TOTAL30 Multifocal contact lenses will help address the vision and comfort needs of the global multifocal market, which is growing faster than the overall contact lens category5

Alcon today announced the launch of TOTAL30® Multifocal in Canada, the first and only monthly Water Gradient multifocal contact lens that feels like nothing – even at day 30.1

Presbyopia is the gradual decline of the eye’s ability to focus on nearby objects, causing them to appear blurry and out of focus.6 Nearly everyone experiences presbyopia; it is a natural part of aging with most people developing symptoms by their early to mid-40s.6

Many lens wearers stop wearing contact lenses after age 40 due to lens dryness, discomfort and visual acuity issues and often begin wearing bifocals or reading glasses.7 Patients are also on their digital devices more than ever, leading to digital device dryness.8 The new TOTAL30 Multifocal lens helps outsmart digital device dryness by utilizing a proprietary Water Gradient Technology to deliver nearly 100% water at the surface of the lens.9-10

With the introduction of TOTAL30 Multifocal, Alcon continues to launch innovations in fast-growing markets. Data indicate that the multifocal contact lens market is valued over $1 billion globally and growing double digit annually—more rapidly than the contact lens category as a whole.5 With the prevalence of presbyopia reaching 80% by age 45-55,and an increasingly aging population, the category is expected to be poised for continued growth.11 Alcon’s TOTAL30 Multifocal lenses are uniquely positioned within this market, offering Alcon’s premium Water Gradient innovation at an accessible price point of monthly replacement lenses.

“Building on the innovation of DAILIES TOTAL1® Multifocal, the #1 selling Daily Multifocal design in Canada*, TOTAL30 Multifocal will now offer TOTAL comfort and seamless vision at all distances to presbyopic patients who prefer reusable lenses,”  said Vanessa Johari Hansen, Country Business Unit Head, Vision Care.1 “With an easy-to-fit design and proven fit success rate, TOTAL30 Multifocal is a win-win for both patients and Eye Care Professionals.”2-4,12

The lens utilizes PRECISION PROFILE® multifocal optical design allowing lens wearers to experience clear, uninterrupted vision at all distances, near through far.12 This is the same optical design found in DAILIES TOTAL1 Multifocal. Data shows that TOTAL30 Multifocal contact lenses are as easy to fit as DAILIES TOTAL1 Multifocal contact lenses.4** In addition, 96% of patients were successfully fit in Alcon Multifocal contact lenses with two simple steps.2-4†  

TOTAL30Multifocal is the third contact lens and latest addition to the TOTAL30 product family. TOTAL30 portfolio also includes TOTAL30 Sphere lenses and TOTAL30 for Astigmatism.

Visit www.myalcon.ca to discover how TOTAL30 Multifocal contact lenses can serve eye care practices and patients with presbyopia.

*Based on daily disposable multifocal contact lens dollar share

**At the initial fitting visit

With 2 lenses or less per eye, at initial fitting visit

References: 

  1. In a clinical study wherein patients used AOSEPT® solution for nightly cleaning, disinfecting, and storing; Alcon data on file, 2021.
  2. Merchea M, Evans D, Kannarr S, Miller J, Kaplan M, Nixon L. Assessing a modified fitting approach for improved multifocal contact lens fitting success. Paper presented at Optometry’s Meeting, the 121st Congress of the American Optometric Association; June 20-24, 2018; Denver, CO.
  3. Bauman E, Lemp J, Kern J. Material effect on multifocal contact lens fitting of lenses of the same optical design with the same fitting guide. Poster presented at: British Contact Lens Association Clinical Conference & Exhibition; June 9-11, 2017; Liverpool, UK.
  4. Alcon data on file, 2022.
  5. Internal estimate based on 3rd party data. Capital Markets Day. Slide 57.
  6. Presbyopia. Mayo Clinic. November 20, 2021. Accessed September 5, 2023. https://www.mayoclinic.org/diseases-conditions/presbyopia/symptoms-causes/syc-20363328.
  7. Markoulli M, Kolanu S. Contact lens wear and dry eyes: Challenges and solutions. Clinical Optometry. 2017; Volume 9:41-48. doi:10.2147/opto.s111130.
  8. Al-Mohtaseb Z. The Relationship Between Dry Eye Disease and Digital Screen Use.  https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8439964. Accessed September 18, 2023.
  9. In vitro analysis of lens oxygen permeability, water content, and surface imaging; Alcon data on file, 2021
  10. In vitro analysis of lehfilcon A contact lenses outermost surface softness and correlation with water content; Alcon data on file, 2021.
  11. The Prevalence and Demographic Associations of Presenting Near-Vision Impairment Among Adults Living in the United States; American Journal of Ophthalmology VOLUME 174, P134-144, FEBRUARY 2017.
  12. Baker K, Merchea M. Impact of pupil diameter on multifocal contact lens vision. Poster presented at American Academy of Optometry Annual Conference, November 9, 2018. San Antonio, Texas.


Source: Alcon

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« Born on Earth. Worn in Space » Titan Minimal Art Highlight Shapes

In 1999, Silhouette created Titan Minimal Art, a revolutionary design. With no screws, this rimless eyewear focused on the essentials without sacrificing comfort. They made history as the only space glasses.

With 12 million wearers Titan Minimal Art created a global sensation. This year, Silhouette introduces the “Colour Groove Technique” with four Highlight Shapes.

Featured model: 5599

Distributed by COS: canadianoptical.com

About COS:

For over 70 years, COS has prided itself on its commitment to providing customers with unparalleled service and superior products. Founded in 1951 by Fred and Judith Hochstadter, with the specific goal of offering something truly innovative to independent eye care professionals in Canada, and based in Montreal, COS is a family-run business that represents a wide variety of high-quality frames. They are also Silhouette’s exclusive Canadian distributor since the brand was established in 1964.

The heart of COS business lies in the relationship with each client. The goal of the sales representatives and customer service team is to develop long-term, in-depth ties based upon customer-satisfaction and respect. With every interaction, COS dedicates itself to delivering the exact results that customers desire and their needs require. When it comes to offering truly top of the line service, COS is nothing short of groundbreaking. To further elevate and ensure the quality of the finished product, whether it is a beautiful pair of eyeglasses or sunglasses, the company installed its own finishing lab for the cutting and mounting of lenses along with providing advice to its client base. The in-house lab is one more way that COS has helped streamline the process for customers even further, creating a single contact point for all questions, concerns and feedback.

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WCO Announces Theme for 2024 World Optometry Week Celebration March 17-23

World Optometry Day, March 23, shines an annual spotlight on the profession of optometry and the contribution of optometrists worldwide to increasing access to eye health care as a human right. This year, the World Council of Optometry (WCO) will celebrate World Optometry Week 2024 from March 17 – 23, and specifically World Optometry Day, Saturday, March 23, with the theme “Advancing Optometry’s Commitment to Global Eye Care.”

World Optometry Week is March 17 to 23, 2024

With this theme, WCO seeks to highlight the ongoing work done by optometrists across the globe to improve equitable access to eye care as well as the profession’s role in promoting the adoption of Integrated People-centered Eye Care (IPEC) in countries’ health systems, as recommended by the World Health Organization’s (WHO) 2019 World Report on Vision. 

“As we approach World Optometry Week 2024, I am encouraged to see how optometry as a profession is embracing the need to address the large burden of preventable vision impairment. We continue to educate our patients as well as stakeholders who understand the importance of access to quality eyecare. Optometry has taken a leadership role in addressing the many challenges.”

WCO President, Dr. Sandra Block

The WCO invites optometrists worldwide to use the World Optometry Week Social Media Resources, available in seven different languages, to assist in your World Optometry Week and World Optometry Day advocacy. Partners at the International Agency for the Prevention of Blindness (IAPB) have developed the Advocacy to Action Toolkit to learn more about advancing the IPEC model as the future of equitable eye care.

Let WCO know how your organization is celebrating World Optometry Day and World Optometry Week 2024 at communications@worldoptometry.org

Click HERE for the full press release.

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Classic Meets Contemporary

The ultimate fashion statement, E-9265 is a monobloc titanium aviator frame designed for the man who loves to stand out for all the right reasons. Crafted with meticulous attention to detail, this bold frame marries the cool elegance of a deep blue with the sleek intensity of gunmetal accents at the hinge. Merging style and sophistication, it’s the ideal choice for the modern trendsetter.

Distributed by: www.westgroupe.com

FC Barcelona and Etnia Barcelona Once Again Challenge the Rules of the Game with ‘A Match Between Art and Sport’

FC Barcelona and Etnia Barcelona are once again challenging the rules of the game with a new capsule collection that merges art and sport, paying homage to the city where they were born and raised: Barcelona.

Once again, the Catalan city stands as the epicenter of collaboration between FC Barcelona and Etnia Barcelona. Both brands highlight the city’s cultural and artistic tradi- tion and, of course, the passion for its football team. Art and sport intertwine in this collaboration to celebrate the sense of belonging to a city and shared values.

The campaign revisits the format of illustration to capture the epic nature of sports as an artistic expression that, in addition to reflecting the passion for one of the world’s best clubs, also embodies the essence of this collection. This second half of the match between FC Barcelona and Etnia Barcelona consists of two product drops.

The ‘EINDHOVEN’ sunglass model joins the “Colors of our history” collection, and the ‘1899 PREMIUM GOLD 24K’ sunglass model is a re-edition of the previous ‘1899 Gold’ model, now in its premium version.
The ‘EINDHOVEN’ sunglass model joins the “Colors of our history” collection, and the ‘1899 PREMIUM GOLD 24K’ sunglass model is a re-edition of the previous ‘1899 Gold’ model, now in its premium version.

‘EINDHOVEN’ joins the “Colors of our history” collection, celebrating historic moments of the Club, from Wembley 1992 and Paris 2006 to Rome 2009, Wembley 2011, Berlin 2015, Gothenburg 2021, and now also Eindhoven.

‘EINDHOVEN’

It is a feminine-style sunglass design that values the empowerment of women and champions their role in the world of sports. The model is inspired by the outfit worn by FC Barcelona’s Women’s team when they won the final of the Women’s Champions League 2023, held in the city of Eindhoven.

‘1899 PREMIUM GOLD 24K’ is a re-edition of the previous ‘1899 Gold’ model, now in its premium version. An exclusive limited edition sunglass design paying tribute to the Club’s founding year, recreating the anatomy of Barça’s crest and playing with deconstructing it to embed it in 24-karat gold.

‘1899 PREMIUM GOLD 24K’

Among the numerous details of this collector’s piece are the shield and ball in relief, coated in 24-karat gold on the temple; the temple tips finished in the silhouette of the shield, and the shield laser-engraved inside both temples, among others.

Both models feature HD polarized mineral lenses and 100% UV protection.

The FC Barcelona collection designed by Etnia Barcelona is now available on the Etnia Barcelona website, at their flagship store, and in selected optical retail outlets worldwide (check the shopfinder). It will also be available in selected Barça retail outlets.

Click HERE for the full press release.

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