ClearVision Optical, a second-generation family-owned, independent leader in the eyewear industry, is celebrating its 75th anniversary in 2024.
“ClearVision Optical is deeply grateful for the unwavering support of its customers and community over the past 75 years. This year will be a special thank you to them. As the company looks to the future, it remains committed to the core values of innovation, quality, performance, respect, integrity, fun, and service our father instilled when he founded ClearVision.”
David and Peter Friedfeld, co-owners of ClearVision Optical, president and vice-president, respectively
It’s the company’s written responsibility to make each day better for someone else. That goal is the inspiration behind ClearVision’s tagline to kick off the next 75 years: “We go the extra smile.”
The responsibility to make each day better for someone else has always been ingrained in ClearVision’s culture. It’s exemplified by a line in a poem that hung in the Friedfeld family home when David and Peter were children: “A smile is something nice to see.”
“It has always been our goal to provide the best experience in the industry. It is our job to make the customer smile.” said David. “If, after interacting at every touch point and that experience is positive, the customer walks away smiling, that is what we are trying to achieve.”
Going the Extra Smile
In 2024, going the extra smile will mean a year of celebration hosted by ClearVision. One way the company will do this is by telling stories of its history, its values, and its future in special ways this year, providing a unique way to learn more about ClearVision, its one-of-a-kind culture, and its place in the industry.
To thank its customers for their support since the company’s founding in 1949, it’s planning a year-long celebration with giveaways, contests, special promotions, games, and more throughout the year. That includes Tuesday Trivia, where the company will put the eyecare community’s ClearVision knowledge to the test for the chance to win a $75 prize every Tuesday of the year on their Instagram and Facebook!
Click HERE for the full press release.
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