The new website of the international eyewear tradeshow that will take place at Fiera Milano Rho from February 3 to 5, 2024, is online. It is not just a graphic restyling, but a substantial change, aimed at ensuring digital accessibility, encouraging user participation, and avoiding discrimination of all kinds. In this area, as in many others, MIDO is ahead of its time and innovates its website https://www.mido.com/en/ almost two years in advance to embrace the European legislation which, with the European Accessibility Act, imposes digital accessibility from June 2025.

The creation of the new website, a tool available to all stakeholders at the eyewear tradeshow, represents an important step for MIDO in raising awareness among operators in the industry on the issues of digital accessibility and inclusion, which will continue with further technological developments, promoting sharing and dissemination.

The key words of the layout are “Less is more“: an essential design in the lines, elegant and accessible, once again entrusted to the creative director of MIDO’s communication campaigns Max Galli, in collaboration with Mixer Group. A thin lettering, larger, but never shouted. A site with attention to detail, created to facilitate usability and to provide all the main information in an intuitive and fast way on the first screens.

From a technical point of view, the development and implementation of which have been entrusted to Alea.pro, the new site focuses on the user experience to ensure fluid, accessible and unhindered navigation for any visitor, in compliance with the Web Content Accessibility Guidelines 2.2. Thanks to Artificial Intelligence, for example, users with mobility and cognitive disabilities such as blindness, low vision, colour blindness, dyslexia, epilepsy, ADHD, etc., (even temporary disabilities following accidents, for example) will be facing an optimized experience. The site therefore offers the user over 100 features – on specific request – to adapt and customize the browsing experience according to their needs, such as speech synthesis, dictionary and suggestions, text magnification and spacing, colour contrast, etc. Another new element is the implementation of a font designed specifically for dyslexic users, which improves the readability of texts.

In its role as world leader among the tradeshows dedicated to eyewear and the major annual events that take place in Italy, MIDO can only always look ahead, implementing solutions and making futuristic and advanced choices.

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Myopia Profile introduces its enhanced Managing Myopia Guidelines Infographic, a high-value tool developed with input from clinicians and industry advisers. This user-friendly resource simplifies myopia management processes and practices, empowering ECPs in prescribing, communication, and ongoing care for young patients. Originally launched in 2019 and downloaded by thousands, the guide has been extensively updated and is now available in 10 languages, with another seven in current development.

“Introducing the revised Managing Myopia Guidelines Infographic is an important step in our ongoing mission to transform myopia care practices,” said Dr. Kate Gifford, co-founder of Myopia Profile. “This resource streamlines complexities and helps ECPs deliver optimal patient care by offering engaging and evidence-based prescribing guidelines and communication strategies. From the initial exam chair consultation to post-visit education and long-term clinical care, it guides practitioners in every step of the myopia management journey.”

The infographic contains two components differentiated by their color schemes. The predominately blue section is a chairside reference guide for ECPs, offering information on myopia risk factors, prescribing recommendations, follow-up schedules, and evaluation of long-term outcomes.

The multi-colored section assists with patient and parent communication tactics, including addressing visual environments, available interventions, the ease of children wearing contact lenses, and myopia management’s importance. A companion take-home brochure for parents and careers is also provided for those seeking further information.

QR codes provide links from the Infographic to further information on MyopiaProfile.com for ECPs, and to MyKidsVision.org for parents and careers. It can be used as a digital display or printed in a variety of sizes for use as a practice wall poster or handheld communication tool.

To facilitate the integration of the Infographic guide into daily practice, Myopia Profile has developed accompanying resources to assist ECPs in its effective utilization. A feature article, “Using the Managing Myopia Guidelines Infographics,” not only provides valuable insights but also includes links for additional reading on the evidence base and communication tips housed on MyKidsVision.org. Dr. Gifford further elaborates on practical applications in a video available on Myopia Profile’s YouTube channel.

Click HERE for the full press release.

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