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Registration Now Open for Vision Expo East 2024

Vision Expo

The Vision Council and RX announce that registration for Vision Expo East 2024 is officially open. Scheduled to take place from March 14 to 17 at the Javits Center, Vision Expo East 2024 will mark nearly four decades of showcasing cutting-edge products, fostering education, and bringing together ophthalmic professionals in New York City.

Register here, and secure Vision Expo hotel accommodations here.

Vision Expo East attendees can expect an unforgettable experience for 2024, and enjoy access to:

  • More than 150,000 square feet of exhibit space, featuring 450+ eyecare and eyewear brands displaying countless new products and emerging technologies.
  • 300+ hours of continuing education courses and workshops for participants to gain valuable insights and knowledge to enhance their expertise.
  • Exclusive special events, paying tribute to the event’s legacy in New York City before its relocation to Orlando, Florida, starting in 2025.

Fran Pennella, Vice President of Vision Expo at RX, expressed enthusiasm for the upcoming event, stating, “Vision Expo East 2024 will be an unforgettable occasion—a blend of honoring our industry’s past and embracing its future. We look forward to commemorating nearly 40 years of growth and innovation in the optical industry while spotlighting the brands, products, and technologies shaping our industry today. Join us this March in New York City where we will celebrate all that we’ve accomplished and unveil plans for a new Vision Expo East experience in the sunshine state.”

In addition to the extensive exhibit hall and educational conference, Vision Expo East 2024 will feature compelling presentations and panel discussions by industry leaders and innovators at The Bridge, the main stage destination for the event.

Highly anticipated Show floor highlights for 2024 include:

  • Flaunt the Frame, a fashion show series developed with sponsor VuePoint Media and IMAGINEM magazine, showcasing independent eyewear designs.
  • The much-anticipated return of the dynamic NOW Pavilion, showcasing a curated selection of over 150 of the latest frame designs and brands from around the globe, as well as the second annual NOW Awards, recognizing designs across various categories including sustainability and new technology.
  • The Atelier, Vision Expo’s luxury exhibition will expand to spotlight over 90 of the industry’s most well-known independent designers and artisans, becoming the destination in New York City for buyers interested in sourcing the best of the best and all their design needs under one roof.
  • Lookout @ The Atelier, a vibrant display of today’s emerging independent designers from around the globe who have been in business for five years or less, looking to launch their collections and break into the market.

The accredited educational program of Vision Expo, VisionEd, comprising more than 200 sessions, 300 hours, and 100 speakers, along with OptiCon at Vision Expo, will begin on Thursday, March 14. The Exhibit Hall will officially open its doors on Friday, March 15. 

Click HERE for the full press release.

For more related content on Optik NOW, click HERE.

Optometry to Optometry: An Untapped Resource for Better Health Care Delivery

By Dr. Sophia Leung, OD, FAAO, FCCSO, Dipl ABO, Dipl Ant Seg

Intraprofessional collaboration is not new to health care. Although only making up a minority of referrals, referrals within a profession address commonly faced pain points: wait-times, access to specialized care, and communication. There are tremendous advantages for our patients when optometrists embrace this type of referral practice.

A referral is defined by the World Health Organization as “a dynamic process in which a health professional at one level of the health system (…) seeks the help of another facility at the same or higher level to assist in the care pathway.”

Other Profession’s Experience

In dentistry, general practitioners with advanced training (ie. in oral pain or sleep apnea) accept referrals from their colleagues while maintaining streamlined referral patterns.

In physiotherapy, intraprofessional referrals look like a patient seeing their primary physiotherapist for running optimization, another physiotherapist for biking-related injuries, and another specialist for glute and lower leg health.

We are no strangers to intraprofessional referral pathways in medicine. Specializations have been traditionally well delineated within medicine, allowing traditional intraprofessional referral pathways to exist.

In optometry, intraprofessional referrals are increasing, though there is room to be more supportive of each other’s areas of expertise. For some, intradisciplinary referrals might be conceptually challenging because historical referral pathways positioned optometry as primary care and ophthalmology as secondary care. However, we must recognize that access to appropriate care is improved when everyone practices to their highest ability.

Optometry Referral Opportunities


Optometric specializations include specialty contact lenses, myopia management, vision therapy, and many advanced ocular disease subspecialties. As subspecialties grow, the goal is not to multiply professional silos but rather, to improve collaboration and integration in the context of knowledge-sharing; a principal borrowed from operations management. As a profession, we must stop fighting this because all we accomplish is an attack on ourselves and a disservice to our patients. Intraprofessional referrals done properly lessen the volume burden on tertiary care and enhances patient care overall.

Dr. Debbie Luk, a Canadian leader in Sports Vision and Vision Therapy, describes optometry-to-optometry referrals being key in increasing awareness for optometry’s scope. Patients better understand their options and have better accessibility that can ultimately improve their quality of life.

To adopt intraprofessional referral pathways as a referrer, one must be self-aware. Being humble to know where one’s competency starts and ends is a sign of a prudent practitioner. It is not a weakness to not know everything. In fact, it is a strength to recognize it. Learn what you do not know. Talk to those who specialize in areas that you do not and learn the referral protocol that you can adopt.

To adopt this as a referee, one must have training and one must be willing to add value to the referring community; to be trusted with referred patients. This is a commitment to communicating well with referring doctors and an openness to respecting the level of referral they prefer. For example, some may be referring to you for co-management whereas others may be referring for a complete transfer of care. And of course, the patient must be clearly communicated with regarding the referral arrangement as they have complete choice in their care. 

Dr. Natalie Chai, who has a thriving referral practice for Dry Eye Disease and Myopia Management, intentionally empowers her patients and provides education to referring doctors to demonstrate that they may one day be able to offer the service themselves.

The Power of Together


For myself, one of the most exciting things about building an optometry-led ocular disease triage model is brainstorming with referring doctors to find solutions for their patients. Every correspondence is an opportunity to collaborate and to provide more efficient access to secondary or tertiary medical management and surgical access.

However, a pearl of wisdom: it is vital that anyone receiving referrals be self-aware too. It is just as crucial to a patient’s care to accept a referral within one’s area of expertise versus denying a referral when that patient is best served elsewhere. 

There is power in learning collectively and there is power in working together. Regarding hesitations because of unfamiliarity, know that you are not alone and trust that the hesitation can be overcome by having a dialogue about it. On concerns about knowledge or competency gaps, know that you are not alone in that either. You can learn anything if you really want to. 

Finally, if there is a fear in getting started, a quick chat with your colleagues who are a few steps ahead of you will show you that we have all been there too. Remind yourself that you have started big things before and have come out on the other side better for it. 

Optometry, let us believe in ourselves and in each other – for the sake of our patients, and for the sake of health care of which we play a crucial part.

To read Dr. Leung’s article on Optik magazine, click HERE.

‘Tis the Season to Give the Gift of Sight with OGS

Optometry Giving Sight (OGS) has kicked off its holiday campaign, ‘Tis the Season to Give the Gift of Sight. The appeal showcases the personal stories of people whose lives have been changed through the long-term initiatives the organization supports, which is possible thanks to the generosity of individual, practice, and corporate donors.

In the coming weeks, the campaign will highlight several real-life cases, including a 6-year-old boy in Jamaica who received his first eye exam and eyeglasses, and a team of optometrists and teachers in Mexico working to provide high-quality eye care to young students.

“In the midst of all the gift-giving that happens this time of year, we urge everyone to give one of the greatest gifts of all—the gift of sight,” said Lois Schoenbrun, Executive Director of Optometry Giving Sight. “Access to eye care can positively change entire communities by enabling children to learn, parents to support their families, and elders to maintain their independence. Every dollar donated goes toward initiatives to establish optometry schools, vision centers, and optical labs, creating long-term solutions to provide this care for years to come.”

Over the last 20 years, OGS funding has provided essential eye care services to more than 8 million people, assisted with training more than 14,000 eye care personnel, established more than 130 vision centers, and served people in more than 40 countries. In the last two years alone, OGS has funded more than 30 project partners worldwide, totaling more than $1.5 million in grants.

For more information or to donate, visit givingsight.org.

Click HERE for the full press release.

For more related content on Optik NOW, click HERE.

The WCO Launches Pediatric Resource for Optometrists, World Children’s Day 2023

The World Council of Optometry (WCO) is celebrating World Children’s Day 2023 with the official launch of their Pediatric Resource, a clinical resource for optometrists as they deliver accessible, quality eye care to children across the globe.

WCO is offering this resource to the public, which includes clinical information, assessment tools and references for clinicians to use to help children and their families in accessing the best eye care possible.

“World Children’s Day 2023 is an annual opportunity for each of us to advocate for the rights of children. Now is a time to consider how we can help protect and support our children so they can grow up to be productive and successful adults,” shared WCO President Dr. Sandra S. Block. “The World Council of Optometry supports efforts to ensure that vision development is considered as part of a child’s overall growth and development. The experts who volunteer for our organization have worked hard to put together this excellent resource for optometrists to help each of you better assess, diagnose, and treat vision and eye health problems in the children you serve.”

“This resource will be valuable for everyone that wants to know more about the guidelines and equipment that is available for working with children. The Pediatric Resource is complementary to the existing IAPB School Eye Health Guidelines and can be an add-on in settings where clinicians are able to provide further screening and treatment or if they want to understand what else is available to aspire to,” shared Priya Morjaria, WCO Public Health Committee Chair. “We hope that both members and non-members will access it. The resource will evolve over time, and it is our hope that those who use it may share any further additions or feedback with us at enquiries@worldoptometry.org.”

Access the Pediatric Resource HERE.

Click HERE for the full press release.

For more related content on Optik NOW, click HERE.

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