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Safilo and Rebecca Minkoff Announce New Eyewear Licensing Agreement

Padua/New York – Safilo and Rebecca Minkoff, the US industry leader in attainable luxury handbags, accessories, and apparel announce their new licensing agreement for the design, manufacturing and distribution of the Rebecca Minkoff collections of sunglasses and optical frames. The agreement will run for seven years through December 31, 2024 and the scope will be worldwide.

The brand’s first sunglass collection will be launched in the fourth quarter of 2018, followed by an optical collection in January 2019.

The Rebecca Minkoff women’s eyewear collections will be distributed on the brand’s e-commerce site www.rebeccaminkoff.com and in boutiques, department and sunglass specialty stores, and better optical stores worldwide.

Click HERE for the full press release.

 

Farsighted Children Struggle at School

A study published in Optometry and Vision Science from the Ohio State University found that schoolchildren with moderate farsightedness have a hard time paying attention in class and risk slipping behind their peers. Between four and fourteen percent of preschoolers have undetected moderate hyperopia, and sometimes even when detected glasses are not recommended for treatment if the farsightedness is not severe.

Marjean Taylor Kulp. Professor of Optometry at OSU, says that this puts 4 and 5 year olds at risk of struggling in a crucial time of their education. “We knew from our previous work that preschool and kindergarten children with uncorrected farsightedness have decreased early literacy, and this new study shows that there are even more deficits in these children early on,” she said.

The Vision in Preschoolers—Hyperopia in Preschoolers study grouped looked at 244 children with moderate farsightedness and 248 children with normal vision all enrolled in Head Start programs across three different states. The study found that children with uncorrected farsightedness were already behind their peers in reading skills by the first grade. Farsighted children were also more likely to perform poorly on tests of visual attention (the ability to focus on a single object while ignoring others.)

Kulp stresses “It’s important for us to identify these children and especially identify those who are having learning difficulties because of their vision.” The next step will be a follow-up study to determine if prescribing glasses to children in this age group will correct the setbacks in literacy.

Transitions Now Accepting Innovation Awards Nominations

PINELLAS PARK, Fla. – Until October 31, industry professionals can begin submitting nominations for the 2017 Transitions Innovation Awards Program at Transitions.com/Awards. Through the Awards, Transitions Optical recognizes loyal partners and individual optical industry professionals from Canada for their commitment to growing their businesses by supporting the Transitions® brand over the past year.

Open to independent eye care professionals and practices; optical industry professionals and educators; national and regional retailers; and optical laboratories, the six Transitions Innovation Awards categories include:

  • 2017 Transitions Brand Ambassador (Individual-only award)
  • S. Retailer of the Year
  • Canadian Retailer of the Year
  • Eye care Practice of the Year
  • Best in Training
  • Best in Marketing

Nominations for all Transitions Innovation Awards will be accepted online (at Transitions.com/Awards) until October 31, 2017. To enter, candidates must complete a nomination form and detail their 2017 efforts in the following evaluation areas: commitment and inspiration, goals, plan and creativity, and impact and results. Nominees are welcome to enter more than one category and can self-enter, or can be nominated by a lab, lens manufacturer, industry colleague or other industry organization representative.

All finalists in each category will receive a trip for two to the 2018 Transitions Academy, February 11 – 14, 2018 in Orlando, Fla., where the winners will be announced.  Award finalists will be notified no later than December 8, 2017 to secure travel plans.

Click HERE for the full press release.

 

MODERN OPTICAL 2017 Eyewear Catalog Receives Prestigious Award

Roselle, IL – Modern Optical International has been named a MarCom Gold Award Winner for its 2017 Frame Collection Catalog. MarCom Awards are judged by the Association of Marketing and Communication Professionals. According to MarCom Director, Ed Dalheim, “Judges consist of industry professionals looking for companies whose talents exceed a high standard of excellence and whose work serves as a benchmark for the industry. For the print catalog category, entries are evaluated on layout, design, readability, photography, copy and overall feel. In the specific case of eyewear, the judges also expect it to convey an element of fun and style.”

Modern titled its winning entry Eyewear Catalog: A Superior User Experience. With 120 full-colour pages featuring over 900 frame styles, Modern’s annual catalog is revered by customers for its ease of use and high-quality imagery.

Click for the digital version of Modern’s 2017 Award-Winning Catalog. 

Click HERE for the full press release.

 

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