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OGS Leads Global Coalition to Support World Sight Day Challenge

(Denver, CO): Global eye health and vision care are more important than ever in light of recent natural disasters including major hurricanes, earthquakes, tsunamis and their aftermath. As people deal with these and other health crises, leading North American optometric companies, networks, schools and practices are once again joining a coalition led by Optometry Giving Sight in support of World Sight Day (October 12, 2017) and the World Sight Day Challenge, which runs through October.

This is the 11th year of the Challenge, which encourages all members of the vision care community to make a donation or participate in a fundraising event to help fund sustainable eye health projects for people who are needlessly blind or vision impaired. These include support for projects that will help give sight and hope to more than 1 million children as part of the Our Children’s Vision campaign – and this year, in recognition of recent events, projects providing eye care to people affected by the hurricanes in our region.

Coalition members include ABB OPTICAL GROUP, Alcon Foundation, AllAboutVision.com®, Bausch + Lomb, CooperVision, Essilor, EyePromise, FYidoctors, Vision Source®, VSP Global® and ZEISS Vision.

Another 45 companies are participating in the Challenge (see breakout for full list) plus 21 Schools of Optometry. More companies, networks and practices are signing up every day.

“If everyone does just one thing in support of the Challenge we can make a huge difference in the lives of millions.”

For more information about the World Sight Day Challenge, or to make your donation today, please visit givingsight.org  or call +1 403-670-2619.

Click HERE for the full press release.

 

#PutVisionFirst Raises Awareness About the Importance of Vision Care

(Charenton-le-Pont, France) – This World Sight Day, October 12, Essilor launches #PutVisionFirst as it continues on its mission to improve lives everywhere by improving sight. With this global campaign, the company aims to create awareness about the importance of good vision and encourage everyone to visit an eye care professional for regular eye examinations.

Today 2.5 billion people, one third of the world’s population, can’t see clearly compromising their ability to learn, work and be safe. In addition, it is estimated 5 billion people – which will be half the world’s population – will suffer from myopia by 2050. Yet regular comprehensive eye exams, performed by eye care professionals, are often overlooked as a basic health check up. This World Sight Day, Essilor is setting out to change that by raising awareness of the real-life impact of poor vision and encouraging people to prioritize their eye health through the campaign “#PutVisionFirst”.

#PutVisionFirst seeks to draw particular attention to the role of good vision in the classroom, at work and on the road. The campaign will drive people to a dedicated website (www.putvisionfirst.com ), available in nine languages, where they will be invited to take the first step to checking their vision through online vision screening. If a person is detected to have a potential vision problem and commits to following up with a comprehensive eye exam from an eye care professional, – which is the only relevant path to ensure ocular health, Essilor will donate $1 on his/her behalf to Our Children’s Vision and Essilor Vision Foundation.*

The campaign is the latest in a series of Essilor initiatives to promote good vision for critical groups such as children and road users and is being endorsed by global partners who share Essilor’s commitment to raising awareness on the importance of healthy vision. These partners include the World Council of Optometry, the Our Children’s Vision coalition and the Fédération Internationale de l’Automobile (FIA).

In September of this year, Essilor and the FIA announced a three-year global partnership on road safety. Following the adoption of the new Golden Rule “Check your Vision” in May 2017, Essilor and the FIA agreed to promote good vision through wide reaching awareness campaigns.

Click HERE for the full press release.

 

Inspired by Jared Leto

Carrera’s exclusive two-piece unisex collection features two legendary and statement shapes, one sun and one optical model. CARRERA 150/S and CARRERA 144/V (photo) are rectangular classic shapes, crafted with a high-density acetate for extremely light frames. The thin metal bridge featured in the sun model marks its silhouette with a distinctive twist.

Distributed by Safilo: www.safilo.com

Silmo d’Or Winners Announced

The 2017 Silmo d’Or Laureates were announced at the awards ceremony on October 7 in Paris. The judge panel was led by designers Livia Stoianova and Yassen Samouilov of On Aura Tout Vu.

Categories

 

Vision

Ophthalmic Lenses: ESSILOR with Varilux X series

Contact Lenses: NOVACEL with BINOVA IFLEX multifocal

 

Materials

NIDEK with TS-310

 

Low Vision

AB VISION with SEEBOOST

 

Children

ADCL APlus with Piwatoo 261

 

Optic Frame Trend

MARCHON with CHLOÉ Palma CE 2134

 

Optic Frame Design

LIO with IVM 1048

 

Sunglasses Trend

GROSFILLEY with AARI BOESTROM Metropolitan

 

Sunglasses Design

VERONIKA WILDGRUBER with Arthur

 

Sports

SK-X OPTICAL with SK-X Optical Solution

 

Frame Technological Innovation

ROLF with Deville

 

Jury Special Prize

BLACKFIN with Arc

 

Premier Prize

FLEYE with Fox

 

50th Anniversary Special Prize

ENNI MARCO

 

Click HERE for the full press release and images (in French).

OWP Blau: Coloured Real Wood Laminates

Style 4028 is a fashionable acetate frame with high-quality temple concept. Coloured natural wood laminates, each tone-on-tone with the plastic front, underline the natural look and are comfortable to wear. The colour variety ranges from matt reds such as apricot or strawberry red, classic black to cool azure blue.

OWP Blau is loud and quiet; OWP Blau is bold and discreet. In any event, one thing is certain… OWP Blau is fresh!

Distributed by Lanctôt :  www.rlanctot.com

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