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OptiCon Partners with Vision Expo in 2018

OptiCon will be joining Vision Expo to bring opticianry and contact lens fitter education programs to attendees, beginning with Vision Expo East (Education: March 15–18; Exhibition: March 16–18) in 2018.

“As we head into our 10th year, OptiCon is incredibly proud to provide attendees with a program and experience that they continue to value,” said Jim Morris, ABO&NCLE Executive Director. “Through OptiCon’s partnership with Vision Expo, attendees will find the personalized program that they have come to expect, along with expanded educational and networking opportunities, all just steps from the industry’s most expansive show floor. The most comprehensive options for learning and sourcing will be available to OptiCon attendees twice a year at Vision Expos East and West.”

The partnership will provide an education program “curated by opticians for opticians”, as well as OptiCon Hub, a show floor area which will feature pop-up talks, a networking space and social events. Over 75 hours of OptiCon educational content will be provided in four key areas: spectacle, contact lenses,  business and exam review.

“We have always believed that the quality of our show is only as good as the education that we can bring to the eyecare providers who drive the profession forward, and we continue to raise the bar by expanding our offerings with OptiCon content,” said Melissa Ashley, Reed Exhibitions Senior Vice President.  “The opticianry community is a vital part of the overall eye health industry, and by combining our resources we can ensure that opticians and contact lens fitters receive the highest quality, most diverse and most affordable education programming available.”

Think About Your Eyes Celebrates World Sight Day

Think About Your Eyes celebrates World Sight Day on Thursday, October 12, with a consumer campaign across social media, national and local traditional media, and in-person events in select regional markets.

The campaign’s media outreach is centered around the results of a consumer survey, conducted by Think About Your Eyes in early September, on the importance of vision in everyday life and the steps taken to protect vision health. The results will be shared with national health and lifestyle media, and can be found at www.thinkaboutyoureyes.com/surveyreport.

Throughout October, paid content syndication on target health and lifestyle websites will drive consumers to ThinkAboutYourEyes.com to learn more about vision health and find an eye doctor.

Additionally, on October 12, brand ambassadors will host live photo opportunities in each of the five markets encouraging visitors to enjoy the sights that their vision allow them to experience and to post a photo from the scene with the hashtag #ThinkAboutYourEyes. Ambassadors will also distribute information on annual eye exams and the importance of vision health.

Think About Your Eyes will also utilize local optometrists in these cities for media opportunities on World Sight Day.

To join in the World Sight Day activities, follow along on Instagram using the hashtag #ThinkAboutYourEyes. To learn more about Think About Your Eyes and to join the campaign as a supporting company, contact Jon Torrey at jtorrey@thinkaboutyoureyes.com.

SILMO 2017 Well Attended

Silmo 2017

 

 

Silmo 2017 is now in the books with another successful Optical Fair. 37,337 visitors made the trip, a 10.5% increase from last year. International attendance was well up, with 57.4% (+12.9%) of attendees coming from 148 countries, while 42.6% of visitors were from France.

957 exhibitors (78% international from 42 countries), among which were 154 new companies that had not previously exhibited at Silmo, were represented on the show floor.

Save the date for next year’s Silmo, scheduled for September 28 to October 1, 2018.

Canadian Frame Suppliers Brand Perception Study Now Available

VuePoint IDS Inc. and Jobson Medical Information LLC., are pleased to announce the release of the first annual VuePoint™ Canadian FRAME Supplier brand perception study.  The internet study of Canadian ECPs provides insights on over 30 Canadian frame suppliers on 20 different market attributes, including quality of product, customer service, back-order management, internet ordering, sales representative service and more.

Results will help companies with competitive positioning, identifying required adjustments in priorities and determining opportunities to better serve clients’ needs.

The study also identifies ECPs assessment about companies’ business outlooks in the over the next 12 months. A Net Promoter Score® (NPS®) for the leading suppliers in the Canadian market are also provided.  The NPS is a robust measure of company or brand loyalty by customers familiar with the brand and is widely-accepted as a proxy measure of revenue growth.

Companies competing within the Canadian market and/or evaluating the market for entry will find considerable value in the results.  The report is now available for purchase.

List of Canadian Frame Suppliers included in the Study:

Alternative Eyewear i.Frame Inc Maui Jim Perfect/Superclip
Aspex J.F. Rey Eyewear Modo Eyewear Prisme Optical
Audace Lafont Mood Eyewear Prodesign Denmark
Bo-Optik Inc. Lanctot Oakley Ronor International Inc.
Canadian Optical Supply Liberty Sport Ogi Eyewear Safilo
Centennial Optical Luxottica Opti Caset Inc. Shilling Optical
Etnia Barcelona Marca Eyewear Optika Eyewear Tura
Fame Optique Inc Marchon Optiman Inc WestGroupe
Georges et Phina Match Eyewear Optique Cerem Inc. Zig Eyewear
For more information of the study methodology, report format and pricing, please contact:
David Pietrobon (dpietrobon@vuepoint.ca)   Phone:   226.780.6871 x 5111
Bill Scott (Bscott@jobson.com)    Phone:   646.831.8873 

About VuePoint IDS Inc. 

VuePoint IDS is a private 100% Canadian-owned media and marketing services company focused on serving the information needs of the eyewear and eye care industry’s professional service providers including optometrists, opticians and ophthalmologists and affiliated personnel. VuePoint publishes print and digital titles for eye care professionals under the Optik, InfoClip, Canadian Eye Care Business Review and EyeCareUpdate.com brands, and Tmag Optical Trends for eyewear consumers. In addition to its publications, VuePoint IDS offers and array of marketing and business development services to the industry, including targeted and customized communications, marketing research and accredited continuing education program development and delivery. VuePoint has offices in the Greater Toronto Area (GTA) and Montréal.   More information is available at:   www.vuepointids.com
About Jobson Medical Information LLC Jobson Healthcare Information (JHI) is a premier healthcare information and marketing services provider, with leading positions in a variety of growing healthcare markets such as pharmacy, eye care, clinician (physicians, nurse practitioners and physician assistants) and the managed markets (managed care, hospitals and government). Through its diversified, multi-media portfolio of marketing services, information databases, publications, medical education programs, events, websites and other digital and traditional media services, JHI is uniquely positioned to inform and educate a highly targeted network of approximately one million healthcare professionals across multiple specialties.

NPS® Net Promoter Score and NPS are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.

Click HERE for press release.

 

Visique Helping to Give Sight Through World Sight Day Challenge

Montréal, QC– This fall, Visique is taking part in the World Sight Day Challenge to help raise funds for people in underserved communities who are needlessly blind or vision impaired, simply because they can’t access an eye exam and glasses.

Visique will campaign for the challenge throughout October, with World Sight Day being celebrated on Thursday, October 12. All Visique and FYidoctors’ clinics across Canada will be participating, with a goal of raising over $100,000. Fundraising initiatives include in-clinic activities, and a social media campaign where FYidoctors and Visique will donate $1 for each new page like, up to a maximum of $10,000.

FYidoctors and Visique have been a Double Diamond Supporter since 2013, and are Canada’s largest fundraiser towards the World Sight Day Challenge, raising over $600,000 to date.

To help Visique bring sight to those less fortunate please like Visique Facebook page, or visit any Visique clinic to make a donation in person.

Click HERE for the full press release.

 

 

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