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SNOB Milano Expands Magnetic Clip-on Offer with Technical Lens for Golf 

Snob Milano

ZEISS Sunlens has developed a specific Golf lens for SNOB Milano that mainly acts on two fundamental colours of the colour spectrum, blue and green. In particular: the blue light reflected from the white ball and the green light, which is predominant, reflected from the golf course.

Benefits of the developed lens are:

  • Better depth perception
  • High-contrast vision
  • Better detection of the white ball on the green

The new lens offers a brighter field of view with maximum image definition and allows you to better identify the white ball during the swing compared to the green background of the grass and blue of the sky. Finally, the reduction in green light allows the eye to have a high-contrast visibility of the visual field, especially in changing light conditions or on cloudy days.

The official launch was on June 15 during the first SNOB Milano trophy organized at the Golf Club of Castelconturbia, an opportunity to test the advantages.

“Once again, we have found in ZEISS Sunlens a reliable partner, attentive to customer requests and of course of the highest quality. The introduction of an additional sports clip allows us to be even more competitive, offering our audience a triple function of use with a single pair of glasses: optical, sunglasses with our classic clip-on and sports-oriented thanks to the new clip-on.” 

Tommaso Bossetti, founder of Snob Milano

www.snobmilano.com

Click HERE for the press release.

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Lool Eyewear Launches Deco Series SS24 Collection

Lool Eyewear model Zaniah

lool eyewear showcases its expertise in the ultralight frames segment with the brand’s launch of its SS24 collection, which is part of the Deco Series. The metallic finishes of the glasses are achieved through Physical Vapor Deposition (PVD). The Deco Series frames are hand-painted one by one with high-quality decorative lacquers.

Featured model: Zaniah

Distributed by: www.looleyewear.com

About lool eyewear:

A project that was born trying to create the best screwless hinge.

Since its inception, lool has recognized itself as a multidisciplinary design studio where different profiles collaborate with a common goal. Once we meet our goal of creating the best screwless hinge, we focus on designing and producing creative frames that are functional and lightweight.

lool is a multidisciplinary creative studio based in Barcelona. Our team is born from the mixture of different disciplines such as advertising, branding, design, fashion and journalism, which allows us to have a unique and fresh vision in the field of optics.

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Second Annual Myopia Action Month Planned for September 2024

Myopia Profile
Myopia Action Month Sept 2024

Following a successful inaugural year, Myopia Profile announced the return of Myopia Action Month in September 2024.

This global event is poised to deliver 30 days of tailored education, industry collaboration, and encouragement to empower eye care professionals (ECPs) to more effectively address the disease, helping counter growing prevalence rates.

The global initiative aligns with the World Council of Optometry’s advocacy for myopia patient care and is fully supported by Myopia Profile’s visionary sponsors.

“When we launched Myopia Action Month last year, feedback from the eye care community and industry was essential in shaping the curriculum. Heading into the second year, we’re expanding upon a successful foundation. The 2024 edition will bring even more engaging content and practical learning experiences.”

Dr. Kate Gifford, co-founder, Myopia Profile

This year’s program features two educational tracks, “Foundations” and “Advanced,” each offering an on-demand package of four 15-minute recorded lectures covering a variety of topics. Sponsor product videos will accompany Myopia Profile’s science-based lectures to support practical understanding. Additionally, expanded social media activities will encourage ECPs to post, share, and discuss Myopia Action Month, while new and existing resources will further support ECPs in refining their myopia management strategies.

“The resources we’re developing are designed to empower ECPs at any stage to refine their myopia action plans and management strategies,” said Dr. Gifford. “Our 2024 event will introduce new practice support, online courses, downloadable resources, and a host of other additions.  We had a fantastic first year, and we’re committed to making this September even more valuable in turning myopia knowledge and awareness into action.”

More information about Myopia Action Month, including how to register at no cost, will be published on myopiaprofile.com in the coming months.

Click HERE for the press release.

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Latest CORE Publication Offers Soft Toric Contact Lens Insights for Practitioners

Centre for Ocular Research & Education (CORE)

Prescribing soft toric contact lenses is center stage for Issue 78 of Contact Lens Update. Left uncorrected when eye care providers instead prescribe spherical soft lenses, astigmatism can lead to reduced visual acuity, visual fatigue, poor overall vision quality, and dropout.

Published by the Centre for Ocular Research & Education (CORE), the bi-monthly publication is available at no charge by visiting ContactLensUpdate.com.

“The benefits of prescribing toric soft contact lenses for low to moderate astigmatism are important to consider, given that 45% of our patients have 0.75 D or more of refractive astigmatism, and 35% have 1.00 D or more.”

Daddi Fadel, DOptom, FSLS, FBCLA, FAAO, FIACLE, clinical scientist at CORE

“The inability to tolerate the visual disturbances caused by residual astigmatism is a major reason why many patients abandon soft contact lenses. Recognizing the advantages and surmounting obstacles like visual performance, comfort, cost, and chair time are essential for patients’ well-being. When assessing the cost-effectiveness of soft toric lenses compared to spherical ones in astigmatic individuals, practitioners should note that toric lenses provide significant advantages, often surpassing wearers’ expectations despite the increased cost. Prescribing toric soft contact lenses for low and moderate astigmatism should become a standard practice.”

Philip Morgan is professor of Optometry, head of Optometry, deputy head of the Division of Pharmacy and Optometry, and director of Eurolens Research at The University of Manchester. His editorial highlights evidence that indicates some patients who could benefit from toric soft contact lenses are not receiving appropriate fitting. Additionally, his piece debunks conceived barriers such as poor visual performance, reduced comfort, and increased cost and chair time.

Dr. Melissa Barnett is the director of Optometry at the University of California, Davis, and globally recognized expert in specialty and scleral lenses, dry eye disease, keratoconus, and presbyopia. She authors the feature article examining the willingness to pay for soft toric lenses versus spherical contact lenses in individuals with astigmatism, shedding light on consumers’ perceived value of the attributes of these lenses.

Doerte Luensmann, a senior clinical scientist at the Centre for Ocular Research and Education, is involved in clinical trial management for multisite studies conducted in Canada and worldwide to support the development of study designs and management of clinical sites. Her clinical insight presents a case report illustrating the ineffectiveness of spherical lenses in correcting corneal astigmatism, emphasizing the significance of prescribing toric soft contact lenses for even low levels of astigmatism.

The conference highlight is shared by Micheal Read, the new technologies manager at Eurolens Research, The University of Manchester, where he liaises with the contact lens industry and manages clinical and laboratory research projects. His poster presents the findings of their study on the visual effectiveness of soft toric contact lenses in cases of mild to moderate astigmatism.

Contact Lens Update Issue 78 Contributors from Left to right:  Philip Morgan, Melissa Barnett, Doerte Luensmann, and Micheal Read
Contact Lens Update Issue 78 Contributors from Left to right: Philip Morgan, Melissa Barnett, Doerte Luensmann, and Micheal Read

In addition to a complete archive of back issues, ContactLensUpdate.com offers a resource library that provides no-cost professional tools, patient resources, images and video. It also houses complimentary technical training videos produced by International Association of Contact Lens Educators, plus an industry glossary.

Industry professionals can access the latest issue directly from ContactLensUpdate.com or quickly sign up for email receipt of future issues. The publication receives support from the educational arms of AlconCooperVision, and Johnson & Johnson Vision.

Click HERE for the press release.

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UW Director Responds to Specsavers Announcement

Letters to the Optik Editor

In response to a press release by Specsavers posted on OptikNOW.ca on June 17, Dr. Stanley Woo, Director, University of Waterloo School of Optometry & Vision Science, provided the following letter to the editor.


June 21, 2024
Dear Editor,

Optik Now recently published a news release by Specsavers titled “Specsavers Champions Next Generation of Optometrists in Canada with ASCO Sponsorship.” As director of the University of Waterloo School of Optometry & Vision Science, I would like to share our stance on the statements made by Specsavers.

The news release states that Specsavers “is actively working with schools to address the shortage of optometrists by furthering initiatives aimed at increasing interest in the profession, capacity for education and ultimately, access to quality care for Canadians.” In fact, Specsavers has done nothing to work with the University of Waterloo.

Specsavers’ donation of less than $15,000 to the American Schools and Colleges of Optometry (ASCO) was done without the knowledge of either of the two Canadian schools of optometry, both of which are associate members of ASCO.

Specsavers states that the optometry student “intake capacity has remained the same since the early 2000s,” but this is false. In fact, our school increased its intake from 60 students to 90 through the 2000s.

We have plans to add a further six seats in first-year enrolment when the Waterloo Eye Institute, a major renovation and expansion of our clinic that will also add research and clinical education space, is completed in 2026. Specsavers is not involved in, nor does it have any influence over our plans for expansion.

The Waterloo Eye Institute has not received nor has it sought a single dollar in support from Specsavers, as we do not believe the company’s values are aligned with what we see as the way forward in supporting optometry as a strong and independent profession.

Specsavers’ news release is simply posturing by a new entrant to Canada. The implied support by and for the schools of optometry in Canada is inappropriate and unwelcome.

Sincerely,
Stanley Woo, OD, MS, MBA, FAAO
Director, University of Waterloo School of Optometry & Vision Science


Optik reached out to Specsavers for comment and received the following Letter in response.


June 24, 2024
Dear Editor,

Last week, Specsavers announced a new sponsorship with the Association of Schools and Colleges of Optometry (ASCO). ASCO’s activities include applicant development and diversity, faculty and leadership development, advocacy, residency promotion, collaboration and data development, and communications. The announcement was factual and intended to provide transparency.

Specsavers holds the University of Waterloo School of Optometry & Vision Science (UWOVS) in high regard, as do the independent optometrists who choose to partner with us – many of whom are alumni of the University of Waterloo. The Company was surprised to see Dr. Woo’s response, which claims that the references to the School’s intake capacity since the early 2000s are inaccurate. These facts were referenced from an official UWOVS webpage titled “Reflections on the history of the School of Optometry and Vision Science”.

Specsavers is committed to supporting ASCO’s projects through monetary donations and other resources. We chose to sponsor ASCO because of the collaborative opportunities to support Canadian students studying in Canada as well as those studying in the United States with the intention of returning to Canada. It is true that UWOVS has not sought funding from us. Over the last few years, we have reached out to the University offering support in the form of sponsorship and other contributions towards UWOVS [University of Waterloo School of Optometry and Vision Science] initiatives; this support has always been declined without any clear explanation. Like many of the eyecare and eyewear providers who offer substantial financial support to UWOVS, we are passionate about supporting the future of optometry in Canada. We are open to all the different avenues that exist to further the profession through education and real-world clinical experience.

We were surprised that Dr. Woo has cited a misalignment with our core values. We’re unapologetic about our core values, which are to improve awareness and accessibility of eyecare for Canadians. Specsavers’ mission is to make high quality eyecare and eyewear more accessible to Canadians. We are doing this and investing significantly in raising awareness of the importance of having regular eye exams, benefitting Canadians and the whole industry.

We will continue to partner with organizations to achieve shared goals that benefit the optometry profession and Canadians. We are strongly optimistic that these kinds of endeavors contribute to a more inclusive and collaborative environment in all aspects of optometry.

Sincerely,
Bill Moir
Managing Director
Specsavers Canada


Letters to the editor of OptikNOW may be sent to editorial@vuepoint.ca.

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