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Ted Lasso Director Takes on New Specsavers ‘Should’ve Gone to Specsavers’ Campaign ‘Airport’

Specsavers

Specsavers Canada launched its new ‘Should’ve Gone to Specsavers’ campaign with a spot called ‘Airport’. The spot was developed by their in-house agency, Specsavers Creative and directed by BAFTA and Emmy award-winning comedy director Declan Lowney, known for Ted Lasso and Father Ted.

Specsavers Canada launched its new ‘Should’ve Gone to Specsavers’ campaign with a spot called ‘Airport’.

Harnessing the signature Specsavers humour, the ad introduces us to couple Greg and Ella who are about to go on vacation. Ella has an easy check in while Greg parks the car. Greg finally skids into the airport lobby with his wheelie suitcase and is now visibly cutting it close to make the departure.

Checking the departure board, Greg rushes frantically to catch his flight and we see him caught up in a few tricky situations. These include relatable moments like forgetting to empty a water bottle before going through security or trying to run along a moving walkway packed with people who are standing still.

It ends with Greg racing out onto the tarmac where the aircraft is being prepared for takeoff. We cut to a concerned-looking Ella who is already onboard, peering out of a window as she spots Greg. But will he manage to board the plane, or should he have gone to Specsavers?

The spot is crafted entirely without dialogue, with the comedic emphasis being on visual humour. The campaign includes 30 and 15 second cuts, that will air on broadcast, connected TV, and social media.

“Specsavers have managed to achieve that rare feat of creating their own distinctive brand of humour. Their work has a comedy voice of its own so my role was to get the best out of the script and maximize the laughs. And telling a story purely with images – along with humour and wit – was right up my runway, ” says Declan Lowney, Director.

“We’re so excited to be able to share more of the ‘Should’ve’ world with Canadians, especially with something as relatable as airport travel. The combination of our award-winning Specsavers Creative agency, together with direction from Declan Lowney have perfectly blended our brand humour with our purpose of changing lives through better sight.”

Catherine Walsh, Marketing Director at Specsavers Canada

“We wanted to do something different with this spot – up the jeopardy, up the scale and increase the gags. It’s a fun spot that we’re sure will resonate with all sorts of people. Declan and the team worked really hard together to bring the script to life so successfully,” says Richard James, Creative Director at Specsavers Creative.

View the new ad here: 

Click HERE for the full press release.

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Opto-Réseau Expands with ‘C’est la vue’ Clinic in Ahuntsic-Cartierville

Opto-Réseau announces the integration of ‘C’est la vue’ clinic into its growing network. Founded in 1989, ‘C’est la vue’ has built a strong reputation as a reference in optics in the Ahuntsic-Cartierville neighborhood.

Opto-Réseau C’est la vue clinic in Ahuntsic-Cartierville

Key Facts

Opto-Réseau C’est la vue clinic in Ahuntsic-Cartierville
  • Continuity of quality services: Marianne Lagacé and Isabel Moreau, the owners of ‘C’est la vue’, lead a team of experienced professionals, including a total of 5 optometrists and 5 opticians. This integration ensures the continuity of quality service, with a commitment to maintaining the same high standards of eye care.
  • The power of a professional network: Through this alliance, the owners of ‘C’est la vue’ will benefit from privileged access to a vast pool of knowledge from over 80 banner members. Thus, they can continue to advance their practice, constantly staying abreast of innovations in optometry.

“The arrival of ‘C’est la vue’ at Opto-Réseau underscores our commitment to female entrepreneurship in the field of optics. Marianne Lagacé and Isabel Moreau, two dynamic women entrepreneurs, embody the passion and expertise that we value at Opto-Réseau by bringing a unique perspective and contributing to our entrepreneurial legacy.”

Christine Breton, CEO of Opto-Réseau

Expansion for Opto-Réseau on the Island of Montreal

This addition marks a significant milestone for Opto-Réseau, strengthening its already extensive network of independent clinics. The addition of ‘C’est la vue’ brings additional expertise and a long history of quality service to the Ahuntsic-Cartierville community.

Opto-Réseau C’est la vue clinic in Ahuntsic-Cartierville

Click HERE for the full press release.

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SS24 VANGUARD Collection: The Epitome of Sophistication and Sustainability

The new GIGI STUDIOS SS24 VANGUARD collection comprises lighter, hand-crafted models of reduced weight thanks to thinner acetates and carefully designed inner bezels.

The acetate models feature the new brand logo impeccably incorporated on the temples, and new gradient-toned acetates. The brand’s commitment to sustainability is shown by using black acetate of recycled origin.

Featured model: Sylvie

Distributed by GIGI STUDIOS: gigistudios.com

About GIGI STUDIOS:

GIGI Studios is a brand founded in Barcelona by a family that has always been surrounded by glasses. This family spirit has led to partnerships with independent eyewear sellers and distributors in more than 45 countries. At GIGI Studios, we transmit knowledge and experience while passionately embracing the future.

Without distinction, GIGI Studios wants to support people in their self-expression by making them feel more creative and self-confident. GIGI Studios’ designs are the result of constant improvement, a process of exploration through materials, shapes, and colours seeking designs that enhance the uniqueness of the individual.

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Eschenbach Optik of America Introduces its New Asensys® Absorptive Filters

Eschenbach Optik of America has introduced its new Asensys® filters which are a line of contrast-enhancing eyewear designed to either fit over patients’ prescription glasses or be worn alone and provide all-round protection against the sun and unpleasant glare. This unique tinted eyewear is available in four colours including Yellow, Orange, Dark Orange and Red, with cut-off transmissions of 450 nm, 511 nm, 527 nm and 550 nm (which is a new tint not offered before in any of their other absorptive filter lines!).

The Asensys® lenses are distortion-free and made of lightweight CR-39 optical quality material. Each colour is available in both polarized and non-polarized versions, giving the patient the option of having a polarized lens to protect the eyes during outdoor activies where the glare may be stronger. The eyewear comes in two frame sizes, XL small and XL large, each of which provides top shield coverage above the eyes and side shields on the temples to maximize the amount of protection from glare coming from different angles.

All of the Asensys® filters provide 100% UV protection, which helps minimize eye damage from harmful UV rays, and block up to 100% of blue light, depending on the tint. These unique filters are also prescription correctable to allow for the patient to have their prescription added to the lens with the tint of their choice, providing the ability to wear one pair of glasses instead of two. A hard protective case is also provided with each pair of filters for safe storing while not in use.

Check them out at www.eschenbach.com/asensys-filters .

Click HERE for the full press release.

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CooperVision GSLS 2024 Scientific Program Advances Myopia Control & Irregular Cornea Care

CooperVision

CooperVision announced its scientific posters and papers to be presented at the 2024 Global Specialty Lens Symposium (GSLS). An advocate for research that propels advancements in clinical care, the company is calling particular attention to three papers and posters that will be featured in Las Vegas this week.

Among these is an in-depth analysis of MiSight® 1 day efficacy for age-appropriate children who exhibit slower and faster myopia progression, a new exploration of trends in U.S. pediatric eye examinations and contact lens prescribing, and a study revealing that fitting scleral lenses to habitual soft contact lens wearers with dryness helped to manage their symptoms.

“Research efforts like these help eye care professionals (ECPs) deepen their clinical expertise and build confidence in evidence-based treatments. Our GSLS presence exemplifies a global commitment to advancing scientific research and its application toward comprehensive eye health improvements, including establishing myopia management as the standard of care and acknowledging the prevalence of dryness symptoms. In partnership with ECPs worldwide, we are helping to shape the future of optometry and ophthalmology.”

Francis Erard, CooperVision’s Vice President of Research and Development

Assessing Efficacy of a Dual-Focus Myopia Control Contact Lens for Faster and Slower Progressing Eyes[1] (Hammond D., et al.) evaluated the relationship between pre-treatment myopia progression and treatment effectiveness of MiSight® 1 day on an individual eye basis.1 In contrast to randomized clinical trials, which typically compare average progression between control and treatment groups, this study uniquely tracked axial growth and myopia progression for three years before initiating a three-year MiSight® 1 day treatment.1 This approach enabled a focused examination of the treatment effects on both faster and slower-progressing individual eyes.1

Switching to MiSight® 1 day, the first and only soft contact lens approved by the U.S. FDA* to slow the progression of myopia in children aged 8-12 at the initiation of treatment and approved by the China NMPA, created the greatest slowing of eye growth and myopia progression in the previously faster-growing eyes and stopped eye growth and progression in those initially slower progressing eyes.†‡§[2]

Current Trends in Pediatric Eye Examinations and Contact Lens Prescribing in the U.S.[3] (Kwan J., et al.) analyzed data from more than 70,000 pediatric eye examinations (children aged 0-17) to quantify the proportions of pediatric patients undergoing vision screenings by age group, the prevalence of myopia, hyperopia, astigmatism, and pre-myopia, as well as the proportions of pediatric patients prescribed contact lenses and the distribution of contact lens categories prescribed.3 The study found that the minority of children undergoing eye examinations are aged seven years or younger (14%), and that nearly half (43.5%) exhibit more than 0.50DS of myopia in at least one eye. In addition, about one in two children aged 5-12 potentially have pre-myopia (+0.50 to -0.25DS) in at least one eye.3 The retrospective review also found that ECPs rarely (15%) prescribed contact lenses to their pediatric patients.3 The data underscores the need for early intervention strategies, and a significant underutilization of contact lens prescriptions by ECPs for pediatric patients.

The Use of Scleral Lenses to Manage Dry Eye Symptoms in Habitual Soft Lens Wearers[4] (Fadel D., et al) considered if Onefit MED scleral lenses could improve ocular comfort and reduce dryness in symptomatic soft contact lens wearers. Twenty study participants rated their comfort, dryness, vision clarity, and handling after a one-month daily wearing period.4

Transitioning symptomatic soft lens wearers to Onefit MED scleral lenses resulted in enhanced comfort and a reduction in dryness symptoms.4 Subjective ratings were similar with uncoated and HydraPEG-coated Onefit MED lenses, with the latter providing slightly better visual clarity.4 When participants rated handling, they found ease of removal to be similar between scleral and habitual soft lenses, but application of scleral lenses slightly more challenging.4 Notably, nearly half (45%) of study participants expressed a desire to continue wearing their Onefit MED lenses, prompting them to request details to be shared with their ECPs.4

Held annually, the Global Specialty Lens Symposium attracts nearly 1,000 delegates from dozens of countries, representing many of the most innovative eye care practices, research groups, universities, and product and service providers. The four-day conference focuses on the successful management of ocular conditions using advanced contact lenses through interactive educational platforms such as expert panel discussions, breakout lecture sessions, and clinical workshops.

Click HERE for the full press release.

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*Only FDA-approved soft contact lens designed for myopia control in the U.S.

U.S. Indications for Use: MiSight® 1 day (omafilcon A) soft (hydrophilic) contact lenses for daily wear are indicated for the correction of myopic ametropia and for slowing the progression of myopia in children with non-diseased eyes, who at the initiation of treatment are 8-12 years of age and have a refraction of -0.75 to -4.00 diopters (spherical equivalent) with ≤ 0.75 diopters of astigmatism. The lens is to be discarded after each removal. Canadian Indications for Use: MiSight (omafilcon A) Soft Contact Lenses for Myopia Control may reduce the rate of myopia progression in children (6-18) and correct ametropia. Reduction of myopia progression was observed in children with wearing time of 12 hours (8-16 hours) per day, 6.4 days (5-7) per week in a clinical study. Permanent myopia control after lens treatment is discontinued is not supported by clinical studies. MiSight (omafilcon A) Soft Contact Lenses for Myopia Control are indicated for single use daily disposable wear. When prescribed for daily disposable wear, the lens is to be discarded after each removal.

China Indications for Use: MiSight® 1 day is indicated for the correction of myopia for patients with non-diseased phakic eyes, who at the initiation of treatment are 8-12 years of age and have a refraction of -0.75 D to -4.00 D with ≤ 0.75 diopters of astigmatism. It has the dual focal design with alternative multiple rings, which allows part of the light passing through the optical zone to focus in front of the retina, forming myopic defocus with the expectation to slow the change of axial length of the patients. Fitting and evaluation of the product should be in medical institutions by ophthalmologists with an intermediate title or above and with regular monitoring. It must be used in strict accordance with the IFU requirements.

§Compared to a single vision 1-day lens over a 3-year period.


[1] Hammond D, et al. Assessing the Efficacy of a Dual-Focus Myopia Control Contact Lens for Faster and Slower Progressing Eyes. Poster presentation at the Global Specialty Lens Symposium, January 2024.

[2] Chamberlain P, et al. A 3-year Randomized Clinical Trial of MiSight® Lenses for Myopia Control. OptomVis Sci.2019; 96(8)556-567.

[3] Kwan J, et al. Current Trends in Pediatric Eye Examinations and Contact Lens Prescribing in the U.S. Poster presentation at the Global Specialty Lens Symposium, January 2024.

[4] Fadel D, et al. The Use of Scleral Lenses to Manage Dry Eye Symptoms in Habitual Soft Lens Wearers. Paper presentation at the Global Specialty Lens Symposium, January 2024.

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