Blog

September 7, 2016April 24, 2018

Safilo and Max Mara Announce Early Renewal of Licensing Agreement

Padua/Reggio Emilia– Safilo Group and Max Mara brand announce the early renewal of their licensing agreement for the design, manufacturing and worldwide distribution of the collections of optical frames and sunglasses. The new agreement will now run until December 31, 2023.

Safilo and Max Mara enjoy a partnership which spans nearly 20 years, dating back to 1997. They share a proud Italian heritage, a deep commitment to craftsmanship, authentic products and impeccable design, all elements that they both place at the heart of their respective long-term business growth strategies. Max Mara Eyewear was recently selected by Vogue.com as one of the ‘7 Best Accessories from the Milan Fall Winter 2016 Fashion Week’.

To read full press release click HERE.

September 6, 2016April 24, 2018

Passionately Created, Designed, and Worn by You!

Iconic Titan Minimal Art PULSE is created for each individual, being as unique as each and every one of us. Since 1999, millions of Silhouette Titan Minimal Art wearers have been creating unique eyewear that represents their lifestyle and unique personalities. Individuals select their lens shape, temple length, and colour perfectly created for everyone and every face shape. Maintain your individuality; create your statement eyewear piece.

Distributed in Canada by COS. www.silhouette.com

September 2, 2016April 24, 2018

Johnson & Johnson Vision Care Enters Monthly Category

Don’t Assume Your Monthly Patients Are Happy. There’s A More Comfortable Option.

Introducing a new, non-coated silicone hydrogel formulation balanced to help MAXIMIZE and MAINTAIN hydration throughout this lens – providing reliable, superior comfort all month long.

ACUVUE® Brand Contact Lenses offer EYE-INSPIRED™ Designs to meet patients’ lifestyle and eye physiology needs. For patients who prioritize the replacement cycle and affordability of monthly wear, there is ACUVUE® VITA™ Brand Contact Lenses, designed to deliver reliable, superior comfort – all month long.

Click HERE to read full press release.

September 2, 2016April 24, 2018

The Optical Fair 2016 Opening Soon

With just a few days to go until the major international optics and eyewear show, here is an overview of the reasons you should be there:

1. Meet the main players in the global industry for frames, lenses, services, equipment, store design and layout, etc.
2. Discover new brands, new companies, new collections, new products.
3. Understand the markets and trends thanks to the unique wealth of information: Silmo Pop-up, Silmo TV, Trends by Silmo, Silmo d’Or Awards, etc.
4. Immerse yourself in a store for the future: the Experience Store unveils all the digital solutions that are available and adapted to the world of optics.
5. Find out about new challenges in vision through the Silmo Academy, which brings together researchers and specialists in reading and its processes.
6. Learn about new technologies in the Ab Fab Lab space which brings together the best in innovation in this area.
7. Take the time to sample mobile cuisine (food trucks) and Laurent Perrier’s rare vintages at the Champagne Bar.
8. Make the most of Paris and the new exhibitions not to be missed: Henri Fantin-Latour at the Musée du Luxembourg, Rembrandt at the Musée Jacquemart-André, René Magritte at the Centre Pompidou, Hergé at the Grand Palais, City of Paris’ Museum of Modern Art, Ben at the Musée Maillol, Herb Ritts at the Maison Européenne de la Photographie, etc.

Key figures for Silmo:
80,000 m2 exhibition area / 900 exhibitors / 1,350 brands/ 75% from abroad /160 new exhibitors

Click HERE to read the full press release.

September 1, 2016April 24, 2018

New Blink Reflex Discovered

A previously unknown type of eye movement was discovered by researchers at the University of Tübingen, in Germany, during an experiment where volunteers’ eye movements were followed using an infrared video eye tracking system.

The researchers were attempting to determine if a known reflexive movement known as torsional optokinetic nystagmus (tOKN) occurs at the same time as blinking. tOKN occasionally resets the torsional movement of the eyes, to avoid moving beyond the mechanical limits of the eye muscles. To this end, the eye tracking system monitored the subjects’ eye position as they followed a rotating pattern of dots.

What they found, though, was that this tOKN movement was imperfect, and did not completely reset the muscles as they continued to twist. At their mechanical limit, the eyes “untwisted” all at once, resetting the torsion. Since this happened at the same time as a blink, this discorvery was named BARM, or blink-associated resetting movement.

“To discover such a ubiquitous phenomenon in such a well-studied part of the human body was astonishing to us and we’re very grateful to the volunteers who took part in the study,” said lead author Mohammad Khazali.

Paper available online at: https://elifesciences.org/content/5/e16290