Blog

June 3, 2016April 24, 2018

OWP Ladies: Unique Acetate

The OWP design team has once again satisfied its passion for uniqueness and presents its own acetate collection in two refined combi variants. Style 1406 is a modern and elegant interpretation of the combination frame’s classic look –the acetate upper line guaranteed to turn heads, while the fine metal rims merge an attractive light look with retro flair.

www.rlanctot.com

June 3, 2016April 24, 2018

Essilor Announces New Business Development Director – Transitions

MONTREAL, QC – Essilor Group in Canada has named Isabelle Tremblay-Dawson, Business Development Director – Transitions, effective immediately. In her new role, Tremblay-Dawson will support each of the entities and affiliates of the Essilor Group in Canada through development, management and execution of Transitions trade and consumer marketing programs, to accelerate growth for the Transitions^® brand. Tremblay-Dawson will report directly to Marc Tersigni, Chief Strategic Officer – Canada.

“Isabelle has an extensive knowledge of the Canadian market within our industry and a proven track record for building integrated marketing plans that deliver significant results across multiple channels,” said Tersigni. “With over 17 years of marketing and sales experience, she is an ideal choice to lead the Transitions^® brand in Canada within the Essilor team.”

Tremblay-Dawson joined Transitions Optical in 2002 as a Marketing Specialist, and has since provided guidance for the company’s growing consumer outreach initiatives and trade relations in her most recent role as Senior Marketing Manager.

Prior to joining Transitions Optical, Tremblay-Dawson held sales and marketing positions for Air Canada and Sunquest Vacations. She served as a Corporate Giving Officer for the Transitions Healthy Sight for Life Fund and is currently on the Executive Board of Directors of the Eye Disease Foundation

June 2, 2016April 24, 2018

Keratograph® 5M Invaluable Tool for Dry Eye Management and More

The OCULUS Keratograph® 5M is an advanced corneal topographer with a built-in real keratometer and a color camera optimized for external imaging. Unique features include examining the meibomian glands, non-invasive tear film break-up time and the tear meniscus height measurement and evaluating the lipid layer.

Many easy to understand displays support communication and patient education. Use your Keratograph^® 5M as a marketing tool to make your services transparent.

In Canada, distributed by Innova.

June 2, 2016October 11, 2019

Update: Latest Canadian Optical Market Data now Available

The Q4 consumer panel data from VisionWatch Canada has been updated. The report now reflects a breakout of key measures by gender and by age category. Per cent use of vision correction devices, repurchase cycles, and average price paid for lenses and frames, are among the “demographic comparisons” provided.

As reported by VuePoint InfoClip in April, the data shows that the key measures from the initial Q2 study are confirmed, including 65% use of any vision correction device, 26% of the adult population having an eye examination in the last 6 months and a 2.5 year eyewear repurchase cycle. The report also adds consumer measures of Refractive Surgery, indicating that the percentage of Canadians having refractive surgery in the past 6 months as being considerably higher than in the US.

A Chicago Tribute article, published May 30 in the Toronto Star indicated that the number of LASIK procedures had fallen more than 50% form 2007 to 2015. No Canadian data was reported in the Star article.

The full Vision Watch Canada report can be viewed by clicking here.

June 1, 2016April 24, 2018

Mirta Sunglasses with a Glitter Touch

The eyewear collection for Spring/Summer 2016 introduces new sunglasses and optical frames inspired by Jimmy Choo’s signature glamour and high fashion aesthetic. Embellishment and luxurious detailing is de rigueur as the new eyewear introduces jeweled ornamentation, exotic leather inlays and bands of glitter that harmonize with the brands accessories collections.

Mirta, the futuristic round‐shaped sunglasses are accented with a sparkling diagonal band of glitter that continues through to the temple on one side. An optical half‐frame version with the same treatment is also available. These sunglasses are offered in black with black tonal glitter and grey flash shaded lenses, Havana with gold glitter stripe and brown flash shaded lenses, petrol with green glitter and grey shaded/aqua lenses, red with red glitter and grey shaded lenses, glitter black with black detail and dark grey shaded lenses.

www.safilo.com