Blog

April 26, 2016April 24, 2018

Nike Vision’s Slickest Running Sunglasses to Date

Nike introduces us to the Vaporwing and the Vaporwing Elite, spectacular training sunglasses for the true fitness fanatic. Vaporwing and Vaporwing Elite combine Nike’s innovative technology and ZEISS’ superior optics technology, creating a full field of vision for either the trail or track. The frames were designed for optimal clarity, increased coverage, cutting through wind to reduce resistance and enhance best possible performance. Insightful technology from Nike creates temples that increase airflow and wicks away sweat to prevent the sunglass from slipping. Truly the most optimal sunglass for the biggest athlete at heart.

Nike is distributed by Marchon: www.marchon.com

April 26, 2016April 24, 2018

New Vice-President of Clinical Excellence at FYiDocteurs in QC

FYiDocteurs announces Nicola Courtemanche’s appointment for the vice-president position of clinical excellence, dated on February 1, 2016.

Nicola will participate in developing, improving and implementing FYi’s clinic excellence strategies and in developing a coaching culture within the whole organization. Furthermore, he will be in charge of the implementation, the control and the follow-up of all projects regarding the optimization of the effectiveness of the FYi Québec’s activities, specifically at the clinic level. In collaboration with the Executive team of the province of Québec, he will be in charge of managing the development of an administrative structure for the province of Québec, which will be efficient, complementary and compliant with the head office structure in Calgary.

Nicola is an experienced and passionate manager, result-oriented and having more than 20 years of relevant experience in general business management, strategic business development, organizational development
and reengineering and/or optimization of business processes. Since 2012, he acted as a vice-president, Operations, Marketing and Professional Services at Groupe Bergeron Dupuis et Associés, Regroupement de
pharmaciens from the Montréal area where he contributed to the creation of the company, to the development of the business plan, to the development of the service order and to the implementation of the
operational framework and the trading pattern.

To read the full press release, click HERE.

April 25, 2016April 24, 2018

Essilor Launches a New Varilux Media Campaign

Starting this week and until mid-June, you will see on TV, on billboards, in newspapers and on the web the brand new communication campaign for Varilux intended for Canadian consumers from coast to coast, generating a large, impressive total of over 200 million impressions!

Featuring the modern hero who requires super sharp vision at all distances, this 360° campaign aims at helping consumers understand what a progressive lens is and at demonstrating Varilux superiority thanks to its unique technologies resulting from over 50 years of innovation.

The second objective always remains to drive traffic to eye care professionals’ offices and facilitate their recommendation of Varilux lenses by building brand awareness. This is why the TV ad encourages consumers to find their Varilux Exclusive expert on the Varilux.ca store locator.

To continue with its new consumer approach and ensure consistency in all communication platforms, Essilor, in addition to a makeover of the Varilux.ca website, also introduces the new tagline for Varilux: empower your vision.

Link to view the new 2016 Varilux TV ad: https://youtu.be/qXvgpa4RhuY

April 22, 2016April 24, 2018

Red Dot Award for Titan Minimal Art Pulse

More than 10 million items of Titan Minimal Art eyewear have been sold worldwide. Because of its exceptional design quality, the Titan Minimal Art Pulse is to receive the ‘red dot award: product design 2016’ in March of the same year. It is awarded by an expert panel in the category of Design Concept.
This is the fourth time that Silhouette has been awarded the red dot award, a highly respected seal of outstanding design quality. Overall it is the eighth award that the iconic Titan Minimal Art has received since its launch in 1999.

Over 5,200 products were considered by the jury this year, from 57 countries. 41 design experts placed themselves under intense scrutiny with their designs. Criteria included, but were not limited to: degree of innovation, formal quality, functionality and longevity of the product.

Silhouette is distributed by COS.

April 21, 2016April 24, 2018

Nomad Long Beach. The California Attitude!

Blue sky, fine summer days, joggers and roller-skaters – not forgetting the surfers on Malibu Beach – … the California attitude inspired our Nomad designer to create this colourful masculine concept, named “Long Beach” in reference to its cosmopolitan image!

The decoration on the temple is a stylized wave. The two-tone acetate layer is trimmed round the edges to give an impression of movement, revealing the second layer in the background. The fine line of contrasting colour closes off the material, creating a dynamic shape and highlighting the temple with a nod to the attractiveness of surfboard decorations.

To add a little touch of fun, the inside of the temple in some of the range picks up on a “Hawaiian beach-style” plant print in orange, electric blue, red, white and yellow …

This colourful touch is visible when the temples are folded, but very discreet when the glasses are worn. The Nomad signature appears on the temple in a metal insert sunken into the acetate and the palm tree on the sleeve indicates the place that inspired the design.

The shapes offered in this concept are 3 high rectangular fronts in acetate, with a touch of vintage (keyhole bridge) and 3 stainless steel rimmed fronts.