ORLANDO, Fla.– Allowing digital’s ever-increasing influence to complement the reach of traditional advertising techniques, Transitions Optical, Inc. is launching a new consumer campaign that will highlight the stories and experiences told by influential Transitions^® lens wearers and speak to a younger, more fashion-focused audience. In 2016, Transitions Optical will continue to feature Canadian actress Laurence Leboeuf in its television, digital and social advertising, and will work with at least four other influencers as well, building out content-rich digital experiences to encourage social sharing, and leveraging the ambassadors’ strong networks of consumers already interested in the fashion and eyewear categories.

New Digital Experiences and Promotions

Transitions Optical will also launch a new digital experience, found at Transitions.com/BeyondTheLens, on the Transitions^® consumer website, which will include socially-sharable videos, images and more. New content will be uploaded to the site as activities surrounding Transitions Optical’s consumer campaign continue to unfold.

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