Blog

December 8, 2015April 24, 2018

Harley-Davidson® Eyewear’s Classic Designs for Men

Marcolin USA introduces two new men’s ophthalmic styles to the Harley-Davidson^® Eyewear Fall/Winter 2015 collection. The clean and classic designs are infused with high-quality materials and interesting temple. With concepts inspired by the brand’s esteemed motorcycles, the collection retains its unique look, while never leaving its core values.

Style HD0731 features a semi-rimless front crafted in metal. This streamlined silhouette merges with handmade acetate temples that have a slight flair. Clean subtle metal detailing highlights each temple, showcasing the brand’s iconic logo.

The HD0732 is a full rim frame further enhanced by its textured metal temple detailing. This metal treatment is inspired by the hardware found in the brand’s iconic motorcycles reinterpreted into the frame’s design. A laser-engraved block logo is inscribed on the frame’s acetate temples completed by a Bar and Shield logo on each tip.

www.marcolin.com

December 8, 2015April 24, 2018

Select New Look Eyewear Stores Win Meet-and-Greet with Laurence Leboeuf

PINELLAS PARK, Fla.– This November, the staff at two Lunetterie New Look Eyewear locations – Saint-Georges-de-Beauce and Montmagny – enjoyed an evening with Canadian actress and Transitions Optical partner, Laurence Leboeuf, after earning the most points in a nine-month long promotion centered around Transitions^® lenses. Transitions Optical, Inc. and Lunetterie New Look Eyewear hosted a celebratory event in Quebec City to honour the staff, thank them for their hard work to increase their Transitions lens sales and give them a chance to meet Leboeuf and have their photos taken.

“It was really exciting to see so many of our employees engaged in this program,” said Marie-Josée Mercier, vice president of sales and operations, Lunetterie New Look Eyewear. “This contest was a great way to motivate our staff to familiarize themselves with the new colour options available in a Transitions lens and to help more eyeglass wearers see that Transitions lenses can fit their style preferences and lifestyle.”

An advocate of the importance of visual health since a very young age, Laurence Leboeuf joined Transitions Optical’s Canadian campaign in 2015 to launch Transitions^®Signature^™ graphite green lenses. For more information, visit Transitions.com.

From Left to Right: Isabelle Tremblay-Dawson, Transitions Optical; Marie-Josée Mercier, Lunetterie New Look Eyewear; France Reimnitz, Lunetterie New Look Eyewear ; Laurence Leboeuf; Martial Gagné, Lunetterie New Look Eyewear

December 7, 2015April 24, 2018

VuePoint Announces Editor’s Choice Awards Program for 2016

VuePoint is pleased to announce “Your VuePoint Editor’s Choice Awards” program for 2016. Readers and viewers will have a chance to win awards by simply providing us opinions to short online survey questions. Access to “Your VuePoint” surveys will be published through digital media, including Optik and InfoClip newsletters and website.

The editorial staff at Optik and InfoClip will review submissions and select a winner as Editor’s Choice as well as other contributors for publishing in Optik and/or InfoClip. Editors will be looking for constructive thought-provoking inputs to share with vision care colleagues across the country.

The first survey, now available, is on Selling Multiple Pairs of Eyewear at your location.

Click the link below to take the first VuePoint Survey and see details of the award.

LINK TO SURVEY NOW for your chance to win the award!

December 4, 2015April 24, 2018

Optometry Giving Sight is Helping Establish the First School of Optometry in Oaxaca Mexico

Optometry Giving Sight hosted the official signing of a Memorandum of Understanding with the Benito Juarez Autonomous University of Oaxaca (UABJO), the Government of Oaxaca, Brien Holden Vision Institute and World Council of Optometry at the World Congress in Medellin Colombia, to establish the first school of Optometry in the state of Oaxaca in Mexico.

“Despite the existence of 14 optometry schools in Mexico at a university level, none of these are located in the south or southeastern parts of the country,” said Dr. Juan Carlos Aragon, Chairman of Optometry Giving Sight. “With a combined population of 20 million people, the provision of optometric services is very weak, resulting in a disproportionate percentage of the population being functionally blind or vision impaired due to uncorrected refractive errors.”

The goal of the collaboration is to develop a program that will locally produce degree trained optometrists. The School hopes to recruit 50 students per annum commencing in 2016, in what will be a 4-year degree.

“We are excited to be entering into this collaboration, which has the full support of the University and the Government,” said Lic. Eduardo Martínez Helmes, Rector of UABJO. “We are grateful for the support we have received from the Brien Holden Vision Institute in relation to the development of the curriculum, and look forward to working with Optometry Giving Sight to mobilize resources to develop the infrastructure for the School.”

Optometry Giving Sight is a registered Civil Association in Mexico and its National Committee is comprised of representatives from industry and the profession including Carl Zeiss Vision, CooperVision, Bausch + Lomb, Johnson & Johnson Vision Care, Marchon, Essilor, Alcon, Universidad Nacional Autónoma de México, Imagen Optica, AMFECCO and Grupo Devlyn.

Photo caption: MOU Signing – 13 August, Medellin. Pictured left to right: Oscar Montfort, Imagen Optica; Enrique Contreras, General Manager CooperVision Mexico; Dr. Howard Purcell, Senior Vice President of Essilor USA; Carlos Palencia, CEO Zeiss Vision and Chairman of Optometry Giving Sight Mexico; Luisa Casasluque and Dr. Luigi Bilotto, Brien Holden Vision Institute; Dr. Juan Carlos Aragon, Chairman, Optometry Giving Sight; Professor Kovin Naidoo, Interim CEO, Brien Holden Vision Institute; Susan Cooper, Past President of the World Council of Optometry; Lic. Eduardo Martínez Helmes, Rector of UABJO, and his team including project coordinator Cecilia Escobar; Clive Miller, CEO Optometry Giving Sight; and Álvaro Alcalá, President of AMFECCO.

www.givingsight.org

December 4, 2015April 24, 2018

Celebrate Every Day in Style with the 9215

Ogi Eyewear announces the arrival of the 9215. Suitable for workdays and the weekend alike, this sui generis style blends the sophistication of feline-inspired fashion and a festive acetate pattern that is let-your-hair-down fun.

9215

This combination cat-eye parades eye-catching acetate—accented with celebratory bursts of confetti—and coordinating metal temples. This festive frame attracts attention to the little things in life that, seen through the right lens, make every day a holiday.