fbpx

40 Minutes of Outdoor Activity per Day May Slow Epidemic of Myopia in Children

Myopia has reached epidemic levels in some countries in east and south-east Asia, where 80-90% of children will develop myopia by the time they graduate from high school. A new study published in the September 15 issue of the Journal of the American Medical Association (JAMA) offers evidence that an additional outdoor activity class resulted in a 9.1% reduction in the incidence rate of myopia, and a significantly lower cumulative change in spherical equivalent refraction (SER) over a period of three years.

The study divided grade 1 students in Guangzhou, China, into two groups of approximately 950 students each (average student age 6.6 years). One group had an additional class of 40 minutes of outdoor activities each day, while the other group continued their usual activity pattern.

The study found that overall there was a 23% relative reduction in myopia incidence, which was less than the reduction anticipated by the study leaders, but clinically significant because delaying myopia onset in childhood can reduce the likelihood of progression to severe myopia later in life.

Michael Repka, M.D., of the Johns Hopkins University School of Medicine, said of the findings: “Given the popular appeal of increased outdoor activities to improve the health of school-aged children in general, the potential benefit of slowing myopia development and progression by those same activities is difficult to ignore. Although prescribing this approach with the intent of helping to prevent myopia would appear to have no risk, parents should understand that the magnitude of the effect is likely to be small and the durability is uncertain.”

Further information: http://jama.jamanetwork.com/article.aspx?articleid=2441261

Tmag Optical Trends Fall /Winter Issue Gets a Cool Facelift

VuePoint is proud to release Tmag Consumer optical fashion and health magazine in a new, interactive digital format. The Fall 2015/Winter 2016 issue features style and fitting tips for kids and teens, including an eye health article in partnership with the Centre for Contact Lens Research (CCLR), School of Optometry and Vision Science, U of W on the appropriateness of contacts for kids. Other articles include an education piece on the difference between a simple vision test and a comprehensive eye health examination. An iconic Canadian frame collection from the North West is also featured.

Click here to view Tmag Optical.   (www.tmagoptical.ca)

Zenka, Best New Product at Vision Expo West

The Zenka French modular frames, distributed in Canada by Lunette USA on a temporary basis, were elected Best New Product at International Vision Expo West, in Las Vegas.

“You can change the face of eyewear very easily with a simple clip, which gives wearers a ton of options,” explains Helene Goldschmidt, CEO of Lunette USA. “With interchangeable fronts, you can play with colours and textures.”

The Vision Expo West trade show was held September 17–19, at the Sands Expo & Convention Center, with over 400 exhibitors. At the same time, the online community VisionariesCommunity.com was launched. “This is a forum where eye care professionals can connect with their peers, gain new insights in their field and explore new products 365 days a year,” says Diane Tiberio, senior director of conference & marketing at Reed Exhibitions.

For further information: http://www.visionexpowest.com/en/Press/Show-News/International-Vision-Expo-Launches-New-Online-Community-/

IRIS Aligns with Canada’s Top Influencers – The New IRIS Ambassadors

IrisAmbassadorsVancouver (September 25, 2015) — IRIS The Visual Group is excited to announce the launch of their new Ambassador Program with some of the nation’s top Millennial Influencers. Mommy, Wife and former MD, Monika Hibbs started her blog, MH By MONIKA HIBBS, as a creative outlet to share her knowledge while studying medicine. She now blogs full time about a lifestyle inspired by fashion, beauty, design, family, and all things beautiful.

Lauren and Mariel Armstrong are the chic and sophisticated sisters behind PARTYSKIRTS. Lauren and Mariel co-founded PARTYSKIRTS when they received an overwhelming response to the
PARTYSKIRTS they designed for themselves to wear. PARTYSKIRTS are now a global phenomenon worn by those who believe in celebrating life. Crazy Style Love is a fashion blog authored by Jenny Jovanovic — “a regular woman with a regular career, body and budget”. Her blog shares her personal style along with expert tips and tricks on how to look (and eat!) your best on a budget.

The new Ambassadors will be endorsing IRIS through several online and offline activations this Fall, highlighting new fashion trends in eyewear, as well as attending special IRIS events and promoting eye health through regular eye exams.

“The Ambassadors will humanize the IRIS brand through their fun and vibrant personalities and potentially draw in new customers, previously unaware of what IRIS had to offer,” says Melanie Hajjar, Director of Marketing, IRIS. “IRIS is thrilled to work with Lauren, Mariel, Jenny and Monika. They are true Influencers whose engaged followers look to them for fashion, lifestyle and health inspiration.”

BCBGMAXAZRIA Brings Lizard and Python Prints to Life

BCBGMAXAZRIA launches four fashion forward models new for their fall 2015 collection, introducing a 3D technique used to create a realistic python and lizard leather looking temple further enhancing the new models’ cat eye and wayfarer shapes. The new releases are rich in colour, youthful in shapes, enhanced in texture creating the ultimate eyewear fall release.

Distributed by Centennial Optical. www.centennialoptical.com

Featured Posts

COS Fitson F5050 - C1

Fitson’s New Collection

Take advantage of the back-to-school season to discover the new Fitson collection full of elegance and charisma.

Learn More
CooperVision

CooperVision Unveils New clariti® 1 Day Multifocal Contact Lens

CooperVision announced the new clariti® 1 day multifocal with Binocular Progressive System™ contact lenses, affirming its commitment to continuous innovation across its leading silicone hydrogel 1-day product families.

Read more

The Nike Athena and Nike Zeus Sunglasses Give Athletes a Competitive Edge

Look good. Feel good. Compete at your peak. That’s the attitude behind the Nike Athena and Nike Zeus sunglasses, intended to be worn before and after competition as a form of psychological armor — whether to protect or project.

Read more
Groupe Doyle Optométristes et Opticiens

Made in Quebec: Doyle Optometrists and Opticians Launches First Frame Model Entirely Made in Quebec

Doyle Optometrists and Opticians launches the Mile-End frame, the first eyewear model entirely made in Quebec, in collaboration with Atelier Ora.

Read more
CooperVision

CooperVision Leads Global Dialogue on Myopia Control, Bridging Optometry and Ophthalmology Professions

CooperVision's leadership in advancing myopia control and establishing it as the standard of care in ocular health was prominently featured at the recent World Congress of Paediatric Ophthalmology and Strabismus (WCPOS V) in Kuala Lumpur, Malaysia.

Read more
COS Fitson F5050 - C1

Fitson’s New Collection

Take advantage of the back-to-school season to discover the new Fitson collection full of elegance and charisma.

Learn More
CooperVision

CooperVision Unveils New clariti® 1 Day Multifocal Contact Lens

CooperVision announced the new clariti® 1 day multifocal with Binocular Progressive System™ contact lenses, affirming its commitment to continuous innovation across its leading silicone hydrogel 1-day product families.

Read More

The Nike Athena and Nike Zeus Sunglasses Give Athletes a Competitive Edge

Look good. Feel good. Compete at your peak. That’s the attitude behind the Nike Athena and Nike Zeus sunglasses, intended to be worn before and after competition as a form of psychological armor — whether to protect or project.

Read More
Groupe Doyle Optométristes et Opticiens

Made in Quebec: Doyle Optometrists and Opticians Launches First Frame Model Entirely Made in Quebec

Doyle Optometrists and Opticians launches the Mile-End frame, the first eyewear model entirely made in Quebec, in collaboration with Atelier Ora.

Read More
CooperVision

CooperVision Leads Global Dialogue on Myopia Control, Bridging Optometry and Ophthalmology Professions

CooperVision's leadership in advancing myopia control and establishing it as the standard of care in ocular health was prominently featured at the recent World Congress of Paediatric Ophthalmology and Strabismus (WCPOS V) in Kuala Lumpur, Malaysia.

Read More
COS Fitson F5050 - C1

Fitson’s New Collection

Take advantage of the back-to-school season to discover the new Fitson collection full of elegance and charisma.

Learn More
CooperVision

CooperVision Unveils New clariti® 1 Day Multifocal Contact Lens

CooperVision announced the new clariti® 1 day multifocal with Binocular Progressive System™ contact lenses, affirming its commitment to continuous innovation across its leading silicone hydrogel 1-day product families.

Read more

The Nike Athena and Nike Zeus Sunglasses Give Athletes a Competitive Edge

Look good. Feel good. Compete at your peak. That’s the attitude behind the Nike Athena and Nike Zeus sunglasses, intended to be worn before and after competition as a form of psychological armor — whether to protect or project.

Read more
Groupe Doyle Optométristes et Opticiens

Made in Quebec: Doyle Optometrists and Opticians Launches First Frame Model Entirely Made in Quebec

Doyle Optometrists and Opticians launches the Mile-End frame, the first eyewear model entirely made in Quebec, in collaboration with Atelier Ora.

Read more
CooperVision

CooperVision Leads Global Dialogue on Myopia Control, Bridging Optometry and Ophthalmology Professions

CooperVision's leadership in advancing myopia control and establishing it as the standard of care in ocular health was prominently featured at the recent World Congress of Paediatric Ophthalmology and Strabismus (WCPOS V) in Kuala Lumpur, Malaysia.

Read more
COS Fitson F5050 - C1

Fitson’s New Collection

Take advantage of the back-to-school season to discover the new Fitson collection full of elegance and charisma.

Learn More
CooperVision

CooperVision Unveils New clariti® 1 Day Multifocal Contact Lens

CooperVision announced the new clariti® 1 day multifocal with Binocular Progressive System™ contact lenses, affirming its commitment to continuous innovation across its leading silicone hydrogel 1-day product families.

Read more

The Nike Athena and Nike Zeus Sunglasses Give Athletes a Competitive Edge

Look good. Feel good. Compete at your peak. That’s the attitude behind the Nike Athena and Nike Zeus sunglasses, intended to be worn before and after competition as a form of psychological armor — whether to protect or project.

Read more
Groupe Doyle Optométristes et Opticiens

Made in Quebec: Doyle Optometrists and Opticians Launches First Frame Model Entirely Made in Quebec

Doyle Optometrists and Opticians launches the Mile-End frame, the first eyewear model entirely made in Quebec, in collaboration with Atelier Ora.

Read more
CooperVision

CooperVision Leads Global Dialogue on Myopia Control, Bridging Optometry and Ophthalmology Professions

CooperVision's leadership in advancing myopia control and establishing it as the standard of care in ocular health was prominently featured at the recent World Congress of Paediatric Ophthalmology and Strabismus (WCPOS V) in Kuala Lumpur, Malaysia.

Read more