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HOYA Vision Care Canada Introduces New, Innovative Marketing Campaign

Hoya Vision Care Canada logo

Mississauga, ON – HOYA Vision Care Canada launches a brand new and innovative marketing campaign: Picture Perfect with HOYA Lenses. When a dispensing team places an order for one of the eligible HOYA lenses or lens coatings, the job will be delivered with a special gift for the patient, a bluetooth-enabled HOYA selfie stick. The patient will then take a selfie wearing her or his new glasses and post it to social media using #HOYAPICTUREPERFECT.

“As the Ally of The Independent, we have developed Picture Perfect with HOYA Lenses as a tool to further the success of a practice and create a strong and modern referral strategy in a fun way for both the patient and the dispensing team,” said Ahmos Henry, President of HOYA Vision Care Canada.

The Picture Perfect with HOYA Lenses campaign will provide independent practices with a fun tool to reward and engage patients and gain an unprecedented opportunity to advertise their practice in many different social media outlets. Every time a patient posts a selfie wearing their new HOYA lenses, hundreds of their social media followers will be instantly connected to the Eye Care Professional – endorsing their practice instantaneously. Social media travels a lot further and faster than traditional advertising and at no cost.

Gold in the City of Light

End the suspense! The winners of the Silmo d’Or are now known. The ten winners received their awards at the legendary Maison de la Radio, located in the 16th arrondissement of Paris.

From September 25 to 28, over 35,000 Silmo attendees gathered in the French capital to discover the latest from more than 1350 different brands. As with every year, the delivery of the Silmo d’Or was the highlight.

Here is the list of those who have distinguished themselves with the award, juried by designer Emmanuel Gallina:

Optical Frame: Masunaga with “GMS-106”

Sunglasses: W-Eye with “Aifir”

Vision: Essilor with “Eyezen”

Contacts: Johnson & Johnson with “1-Day Acuvue Moist Multifocal”

Children: Minima with “Junior Hybrid”

Sports Equipment: Seiko Optical Group with “Seiko Xchanger”

Low Vision: Visiole with “Blaze EZ”

Frame Technological Innovation: Blackfin with “Shark-Lock”

Material/Equipment: Luneau Technology with “Attitude” from Briot

Jury Prize: Factory 900 with “FA-087”

Marcolin and Moncler Sign a Worldwide Exclusive License Agreement

Longarone (Belluno)- Marcolin Group and Moncler S.p.A. announce the signing of a worldwide exclusive license agreement for the design, production and distribution of men’s and women’s sunglasses and eyeglasses, as well as ski masks for men, women and children branded Moncler.

The license will be effective from January 2016 until December 2020, with the possibility of a renewal for an additional five years. The launch of the first eyewear collection is expected by March 2016. The frames will combine aesthetic functionality and techno research, evoking the iconic elements of Moncler’s timeless style.

Source: www.marcolin.com

Tura Unveils Four New Models, the Perfect Accessory for Every Woman

Since Tura’s inception into the eyewear industry in 1938, the jewellery inspired, uplifting shapes and sophisticated colours in Tura frames continue to woow us! Tura introduces four new specially designed models for an October release. Each model continues to uphold the Tura standards of fashion, high quality, comfort and elegant design.

The titanium milled metal front of the R117 and the meticulously finished R116 are both full framed models perfect for any woman who loves a classic design with an extra touch of elegance. The Tura semi-rimless R531 and R533 will add further depth in your eyewear collection with the elegantly designed hand-painted enamel and their signature end tip shape of an upswept curve.

www.tura.com

New Optical Solution Launched by Adlens

Adlens®, the global leader in adjustable focus eyewear, has announced a second version of Adlens Interface ™­­, the optical solution that protects eyes from 80% of the most harmful artificial blue light1 emitted by digital screens.

Artificial blue light is a leading cause of digital eye strain, a physical discomfort that can be felt after prolonged exposure to digital screens. Due to the temporary nature of its symptoms, which include dry eyes, blurred vision, eye fatigue, and headaches, many people do not immediately recognise digital eye strain as a serious issue. However, if left unaddressed it may cause permanent cellular damage to the eye’s retina2 and lower the production of melatonin, the hormone that regulates sleep, causing disruption to the circadian rhythm3.

With eyes ill-equipped to look at digital screens for the amount of time habitual users’ demand, Adlens Interface is a protective optical solution. Its tinted lenses filter out 80% of the most harmful blue light, easing the temporary symptoms of digital eye strain and reducing the chances of long-term damage to the eye.

The new variation has an adjustable dioptre range of 0 to 2.75 to allow even easier focus on computers and hand-held devices, reducing the strain put on muscles in the eye when focusing on screens for extended periods of time.

Dr Karen Fitchett, Director of Product Management at Adlens, said: “We were thrilled with the reaction to Adlens Interface, with patient testimonials commenting on the noticeable reduction of digital eye strain symptoms and improved screen clarity.

“User focussed technologies, including computers, smartphones, and tablets, have placed new demands on our eyes to remain focused for prolonged periods of time. We decided to introduce a second design to simplify focusing on the distances required by digital devices to help reduce the strain and discomfort that eye muscles experience.

“Protective eyewear is a growing market. However the price, level of protection from blue light offered, and adjustability make Adlens Interface a unique product that will put it in a strong and attractive position among competitors.”

Adlens Interface with the 0 to 2.75 dioptre range will be available from November 2015.

###

1 The International Organisation for Standardisation has identified that the most harmful light lies within a narrow visible band between 420-460nm.
2 Experimental Eye Research. “Transmission of Light to the Aging Human Retina: Possible Implications for Age Related Macular Degeneration.” December 2004. http://www.sciencedirect. com/science/article/pii/S0014483504001812
3 Harvard Health Letter. “Blue Light Has a Dark Side.” May 2012. http://www.health.harvard.edu/newsletters/harvard_health_letter/2012/may/blue-light-has-a-dark-side/

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