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What’s Up at SILMO Paris

SILMO Paris has consistently supported professionals in the optical and eyewear industry by providing valuable information and opportunities. The trade fair has introduced a new layout in Halls 6 and 7 to enhance visitor experience and display approximately 1,000 exhibitors. The renovated space presents a broad range of offerings curated by SILMO Paris.

Futurology

The discussion platform, SILMO NEXT, focuses on futurology and presents an overview of recent technological advancements. This platform aims to highlight significant developments in Smart Eyewear, phygital experiences, and sustainable design. Furthermore, FUTUROLOGY offers interactive zones for visitors to engage with smart products, explore current virtual reality trends, and understand sustainable production processes, such as using recycled plastic for eyewear frames.

TRENDS Forum

Eyewear trends are presented in a space inspired by the digital magazine TRENDS by SILMO. Selected optical and sunglasses frames from attending exhibitors illustrate these trends.

TRENDS By SILMO: The Digital Magazine

SILMO Paris presents Trends by SILMO, a digital magazine, in each edition. The magazine provides insights into the design outlook for 2023-2024 and analyzes the industry’s various influences. It offers a comprehensive look at changes and trends in optics, encompassing brands, products, innovations, marketing, and materials.

2023 Optical and Eyewear Design Competition

Following the 2022 edition, SILMO Paris’s Optical Design Contest returns. This year, design students globally are invited to create concepts around the theme of sports. A jury, including optical and design professionals and led by Marie-Christine Dorner, will convene on Friday, September 29th, to select a winner based on submitted files and a 3D printed prototype.

SILMO d’OR Awards

The SILMO d’OR awards, now in its 30th edition, recognizes innovation and creativity in the industry since its inception in 1994. This year’s chair is Nicolas Fafiotte.

SILMO ACADEMY

The 2023 theme for SILMO ACADEMY is centered on performance optimization in ocular care. This theme coincides with the upcoming Rugby World Cup and the 2024 SILMO trade fair, aligned with the Paris Olympics. On September 30th and October 1st, the 12th edition of this conference will discuss optimizing performance from two perspectives: the optical professional’s performance and the patient’s vision.

IOA: The International Optician of the Year Award

The International Opticians Association (IOA) collaborates with SILMO Paris to award an optician for their professionalism annually. This year, five finalists have been selected for consideration: Jean-François Porte (France), Phernell Walker and Carrie Wilson (USA), Angela Mitchell (New Zealand), and Vitor Manuel Simoes Martins (Portugal).

Click HERE for the full press release.

WCO Myopia Management Standard of Care Pledge Challenge Reaches 50,000

The World Council of Optometry (WCO) Myopia Management Standard of Care Pledge challenge is setting a new goal after having reached an important milestone. Since the pledge challenge was launched last year, 130 global eye care organizations and 50,375 individuals have so far pledged to adopt myopia management as the standard of care.

The organization, in partnership with myopia management category leader CooperVision, has set a new goal of 100,000 pledges.

Learn more and take the pledge HERE.

WCO President-elect Dr. Sandra Block said, “The response among optometrists, eye health researchers, contact lens marketers and optometry students worldwide to adopt myopia management as the global standard of care has been amazing. Individual and organizational pledges to date span 86 countries and all continents in the world. We are delighted to see so many are responding to the challenge and encourage those who haven’t yet to take the pledge today.”

The World Council of Optometry introduced the myopia management standard of care resolution in April 2021, defining an evidence-based standard of care comprised of three main components:

  • Mitigation — Optometrists educating and counseling parents and children, during early and regular eye exams, on lifestyle, dietary, and other factors to prevent or delay the onset of myopia.
  • Measurement — Optometrists evaluating the status of a patient during regular comprehensive vision and eye health exams, such as measuring refractive error and axial length whenever possible.
  • Management — Optometrists addressing patients’ needs of today by correcting myopia, while also providing evidence-based interventions (e.g., contact lenses, spectacles, pharmaceuticals) that slow the progression of myopia, for improved quality of life and better eye health today and into the future.

The World Council of Optometry has a myopia management online resource featuring the standard of care resolution, pledge signup page, multimedia resources and practical tools and information for optometrists available HERE.

Click HERE for the full press release.

For more articles on the WCO, click HERE.

EssilorLuxottica and Kodak Announce Perpetual Worldwide Brand License Agreement

EssilorLuxottica

EssilorLuxottica and Eastman Kodak Company announced that they have signed a perpetual worldwide license agreement granting EssilorLuxottica the exclusive right to use the Kodak registered trademarks for products and services in connection with EssilorLuxottica’s business.

Effective January 1, 2024, EssilorLuxottica will permanently add the brand to its portfolio and will further develop the Kodak brand in the full range of EssilorLuxottica product categories.

Under the terms of the new agreement, EssilorLuxottica will continue to develop, manufacture and distribute optical products and services featuring the Kodak brand indefinitely.

“Kodak is an iconic brand rich in innovation and trusted by tens of millions of consumers around the world. We are pleased to make this substantial and permanent addition to our brand portfolio and are looking forward to leveraging our innovation capabilities and distribution network to create new opportunities for the brand and our customers,” said Paul du Saillant, Deputy CEO of EssilorLuxottica.

“We are excited about the opportunity to expand our brand licensing arrangement with a vision care industry leader like EssilorLuxottica. We know the Kodak brand is in good hands along with the other esteemed brands in the EssilorLuxottica portfolio,” said Jim Continenza, Kodak’s Executive Chairman and CEO. 

Click HERE for the full press release.

Other related articles HERE.

Lacoste Kids, a Perfect Frame for Every Style

Lacoste presents kids’ model L3658 from the L.12.12 collection. These rounded lensed glasses with the distinguished petit piqué pattern are perfect for young girls who value comfort and iconic style at the same time. The combination of iconic croc and petit piqué pattern perfectly embraces the brand DNA but is lightweight thanks to its bio-injected materials.

Distributed by Marchon: www.marchon.com

Momentum Grows as the Inaugural Myopia Action Month Draws Near

Myopia Profile, the internationally trusted clinical myopia management information center for eye care professionals (ECPs), announced several developments for its highly anticipated inaugural Myopia Action Month, scheduled for September 2023. The international event serves as an inspiring platform to bring together ECPs from around the world in a collective effort to combat the escalating prevalence of childhood myopia.

The launch of a dedicated website and ECP survey, plus the addition of several new industry sponsors, will further expand the initiative’s momentum.

“Early intervention and elevating the standard of pediatric vision care are pivotal in improving outcomes for children with myopia,” said Dr. Kate Gifford, co-founder of Myopia Profile. “Myopia Action Month encourages even more ECPs to be a part of the solution by providing them with the educational materials and clinical practice tools necessary to start taking action now, or for those already involved, to have a greater impact.”

The new, dedicated Myopia Action Month website (myopiaaction.com) is a central hub for exclusive news, resources, and activities updates. ECPs can sign up for timely e-newsletter updates leading up to the month-long initiative.

In addition, a “Have Your Say” survey empowers ECPs to share insights regarding the educational and clinical materials they want come September. This input will be instrumental in shaping the event to cater to their needs and aspirations, ensuring that Myopia Action Month becomes a personalized and impactful experience for all participants. Curriculum assets that will be shaped by ECP feedback include evidence-based and clinically relevant educational materials, practice tools, and online resources.

Six additional industry organizations have signed on as Myopia Action Month backers. Topcon Healthcare joins previously announced Premier Sponsors CooperVision, EssilorLuxottica, and Johnson & Johnson Vision. HOYA, Menicon, Ocumetra, SightGlass Vision, and Visioneering Technologies, Inc. have joined as Supporting Sponsors.

Click HERE for the full press release.

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