More than 49,000 visitors walked the aisles of Mido this year, for the Italian optical industry show, up 8.7% compared to 2014.

More than half of the visitors (56%) were from outside of Italy, a proportion similar to that of the previous year. Mido had also increased its attendance in 2014 by 5.4%.

The President of Mido, Cirillo Marcolin noted  the reorganization of pavilions, which increased the exhibition space by 10% contributed to the success of  this year’s campaign. This space was quickly filled by 150 companies that came to exhibit their products at Mido for the first time.

In 2016, Mido will take place from February 27 to February 29.

According to a study by The Vision Council, American patients are more likely to use the Internet to shop for contact lenses rather than ophthalmic or sunglass eyewear.

More than a quarter (28.4%) of American consumers used the Internet when purchasing contact lenses, compared to 19.5% for sunglasses, 19.1% for ophthalmic frames and 8% for reading glasses.

However, less than a quarter (24%) of consumers buy directly online. Most use Internet to compare styles, brands and prices and to find a physical point of sale.

In Canada, ophthalmologists and optometrists are concerned about the online purchase of contact lenses, due to the risks involved with certain lenses that are not approved by Health Canada or that do not suit the vision needs of wearers.

Eckleburg eyewear was launched around one simple idea: eyewear for individuals.

“We’ve been very fortunate to have found and partnered with an amazing group of eyewear designers who share our passion for ideas like authenticity, innovation and individuality,” notes partner Michael Tovey.

“More than anything each of the brands we represent share a passion for eyewear and a desire to create something special. I’ve been in this business for more than 25 years – and working with this group of brand partners has completely reignited my passion for eyewear.”

The brands eckleburg represent in North America stand for authenticity, innovation, fashion and value. Their brands are: L.G.R, EBLOCK, Dolpi and Bob Sdrunk.

www.eckleburgeyewear.com