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Perfect Optical Partners with Mondottica Group for Exclusive Reebok Eyewear Distribution in Canada

Perfect Optical Reebok logos

Perfect Optical announces a new partnership with Mondottica Group, marking a significant step in bringing innovative eyewear solutions to the Canadian market. As of April 1, 2024, Perfect Optical serves as the exclusive distributor of Reebok eyewear across Canada, further solidifying their commitment to providing top-quality products and exceptional service to their customers.

This new partnership with Mondottica Group underscores the commitment to offering cutting-edge products. Mondottica Group’s expertise in design, manufacturing, and distribution, coupled with Reebok’s reputation as a respected sports lifestyle brand, ensures that consumers will have access to high-performance, stylish eyewear that complements their active lifestyles.

The Reebok eyewear collection, revealed at the MIDO Eyewear Show in Milan, features a diverse range of styles catering to various tastes and preferences. With 24 optical models and 16 sunglasses for both men and women, the collection launches with a blend of acetate and metal styles, adorned with Reebok branded filled enamel logos and integrated spring hinges.

The History of Perfect Optical

Founded in 1964 by Jacques Benguigui in Montreal, Quebec, Perfect Optical has a rich history of over 60 years in the optical industry. From our humble beginnings focusing on quality frames from France and Germany, we have evolved into a leading player nationally. Our dedication to quality and craftsmanship has been a cornerstone of our success, exemplified by our longstanding partnerships with the global leader Charmant Group of Japan.

As Perfect Optical embarks on this new venture, they remain committed to upholding their legacy, driven by the dedication of their talented team members, including family members Lucy, Yaël, and Corinne Benguigui, working alongside Adrian Maas. They look forward to a future built on quality frames, exceptional service, and innovative partnerships that continue to elevate the Canadian optical industry.

Source: Perfect Optical

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G7: Blackfin Symbol of Italian Excellence

Blackfin G7 Italia 2024

In conjunction with the G7 Summit, currently being held in Borgo Egnazia in Puglia, Italy not only welcomes the heads of state and government but also showcases authentic Made in Italy products through exclusive gifts for the distinguished guests. Outstanding among these is Blackfin, chosen as one of the symbols of Italian excellence.

This is the second time Blackfin, the brand of choice in titanium eyewear, has been selected to represent Italy’s extensive know-how in such a prestigious context. In 2009, Blackfin eyewear was donated to the heads of state and government that met in L’Aquila for the G8.

An indescribable sensation. To be chosen again as a symbol of our extraordinary country is a great honor, not only for me but for each and every individual in our company. Every day, we commit ourselves with passion and diligence to creating an authentic Italian product. To see our work esteemed in such a prestigious setting is the best reward for all of our efforts.”

Nicola Del Din, CEO, Blackfin

Members of the G7 received a pair of Blackfin titanium sunglasses, customized with a personal engraving and the event logo.

Blackfin G7 Italia 2024
G7 Summit Italia 2024

Click HERE for the press release.

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GIGI STUDIOS Launches the XS Collection for Petite Faces

GIGI Studios Anastasia

GIGI STUDIOS presents the new optical and sun designs from the XS Collection, which condenses the brand’s essence in small-calibre models. Anastasia features a geometrical model in a hexagonal shape made in crystal acetate for the front, Havana temples and a laminated endpiece.

Distributed by GIGI STUDIOS: gigistudios.com

About GIGI STUDIOS:

GIGI Studios is a brand founded in Barcelona by a family that has always been surrounded by glasses. This family spirit has led to partnerships with independent eyewear sellers and distributors in more than 45 countries. At GIGI Studios, we transmit knowledge and experience while passionately embracing the future.

Without distinction, GIGI Studios wants to support people in their self-expression by making them feel more creative and self-confident. GIGI Studios’ designs are the result of constant improvement, a process of exploration through materials, shapes, and colours seeking designs that enhance the uniqueness of the individual.

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Local Leaders Break Ground on the Waterloo Eye Institute

The University of Waterloo has broken ground on the Waterloo Eye Institute (WEI), the School of Optometry and Vision Science’s new centre of excellence in vision research, optometric education and patient care. 

Waterloo Eye Institute ground_breaking
Waterloo Eye Institute ground breaking ceremony

“Today marks a significant milestone in our region’s history. One in five Canadians is at risk of losing their sight due to eye disease. The Waterloo Eye Institute will help address this urgent problem by harnessing our research strengths to develop innovative solutions and by delivering expert care to patients in Waterloo and surrounding communities.” 

Dr. Stanley Woo, director of the University of Waterloo School of Optometry and Vision Science

With 68,000 square feet of new and renovated space, the WEI will extend its impact, providing essential services to patients of all ages. The need is widespread: in addition to the millions of adults in Canada living with eye disease, 60% of children with reading difficulties have undetected or uncorrected vision problems. 

“It is imperative that Canadians have access to care when they need it most,” says The Right Honourable David Johnston, former Governor General of Canada, past president of the University of Waterloo and honorary chair of the Seeing Beyond 20/20 fundraising campaign.  

“Helping people see is crucial for individual quality of life as well as for productivity, equity and inclusion on a national level. The WEI will change vision care not only for patients in Waterloo region but also for the underserved communities that will benefit from the teleoptometry centre and the future patients who will benefit from the WEI’s research.”     

As an epicentre for learning and innovation, the WEI will provide critical resources for interdisciplinary Waterloo researchers to apply their deep knowledge of biomedical sciences and ocular imaging to make advances in earlier diagnosis and treatment for conditions such as Alzheimer’s disease, Parkinson’s disease, glaucoma, macular degeneration and diabetes. 

The School of Optometry and Vision Science has raised $27.5 million of its $35 million goal. Leading gifts include $5 million from FYidoctors, which was comprised of $2.5 million from Alan and Karen Ulsifer and individual member optometrists and then matched with a $2.5 million gift from the company; $3.5 million from IRIS; $2 million from Dr. Marta Witer (OD ’79) and the Ihnatowycz Family Foundation; $1.5 million from longtime supporters Dr. George (OD ’64, DSc ’19) and Judy Woo; $1 million from the Region of Waterloo; and $600,000 from Dr. Carol Cressman (OD ’79).  

Construction of the Waterloo Eye Institute is expected to take two years. The completed building will feature expanded and modernized patient care spaces, including an updated optical dispensary full of natural light. All patient care will be on one floor, which will assist with accessibility and patient flow. 

During the construction process, all patient care will move to a nearby interim location, which will offer all services currently offered at 200 Columbia St. W., from comprehensive eye exams for all ages to specialized services such as vision therapy, low vision rehabilitation, advanced contact lenses and ocular disease care. 

Article by Karen Kawawada and Claire Mastrangelo

Click HERE for the full press release.

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For the Second Year, MIDO Takes First Prize in the MEDIASTARS Press Section with “SPHERES” Communication Campaign

MIDO logo

The campaign, developed by Max Galli in partnership with Mixer Group, was the first in the trade show industry to be created with Artificial Intelligence.

The “Spheres” campaign was a turning point in the advertising sector because it was the first, in the trade show industry, to be created by combining human creativity and the innovative power of Artificial Intelligence, exploring the new frontiers of visual communication. 

At its 28th edition, each year the Mediastars award is assigned to the best Italian campaigns, recognizing and adding value to the professionalism and talent of those working in the field of communication at the national level. More than 580 projects were nominated for this edition and evaluated by a jury composed of industry experts and professionals. 

The next edition of MIDO will take place from February 8-10, 2025, at Fiera Milano Rho. The team is already working on the new communication campaign with the aim of once again fascinating its audience and strengthening brand awareness internationally, thanks to unique, creative, engaging messages.


CREDITS:

“SPHERES – THE EYEWEAR UNIVERSE”
Agency: MAXGALLI Communication and MIXER GROUP
Creative Direction: Max Galli
Art Director: Sergio Copetti
Copy: Lorella Montanaro
Digital Processing: Silvia Badalotti
Client Manager: Martina Vailati

MIDO The Universe of Eyewear
In the picture, the MIDO team (Francesco Gili and Monia Innocenti), Mixer Group (Max Galli and Martina Vailati) together with Giulio Rodolfo, organizer and director of the award.

Click HERE for the press release.

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