Grady Lenski is the new vice president of sales, North America, for Vision-Ease.

He will be responsible for sales teams in the United States, Canada and Mexico, in addition to supervising customer service initiatives. Lenski worked at PPG Industries for 32 years. He most recently served as managing director of marketing and business in Canada for Transitions Optical.

Furthermore, the U.S. women’s soccer legend and ambassador of Coppertone polarized lenses will visit the Vision-Ease kiosk at the next Vision Expo East, to be held at the Javits Center in New York. On Saturday, March 21, she will be present from 2:00 to 3:00 pm to sign autographs and meet her fans.

For the full press release on the Grady Lenski appointment, click HERE.

To read the full Mia Hamm at VEE press release, click HERE.

David Pietrobon, President of Vuepoint IDS and publisher of the bilingual magazine Optik, has announced the appointment of Isabelle Boin-Serveau to the editorial team led by Charleen Wyman, Managing Editor.

“It is very important for us to preserve the bilingual nature of our publication. That is why we are very pleased to have the presence of Isabelle for everything related to writing in French,” said David Pietrobon.

Isabelle Boin-Serveau has over 25 years of experience in writing and magazine editing including 10 years of editing experience in the field of optics. Always on the lookout for the latest trends in technology, marketing and fashion, Isabelle Boin-Serveau will become the French language editorial resource for Optik Magazine.

David Pietrobon would also like to thank Danielle St-Jean, long-standing editor-in-chief for Optik since its inception in 2006, for her dedication and tireless efforts over the years.  The transition to the new editorial team is in full swing and the contributions of Charleen and Isabelle to the evolution of Optik are already evident in  the first issue published under the VuePoint banner in February, 2015.